---
title: "Phonak vs Signia: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Phonak or Signia? Compare estimated monthly branded-search demand and Share of Search inside the Hearing aid brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/phonak-vs-signia"
publisher: "Brandwave"
---

# Phonak vs Signia: Which is more popular by branded search in New Zealand?

Which is more popular in search, Phonak or Signia? Compare estimated monthly branded-search demand and Share of Search inside the Hearing aid brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Phonak and Signia
- **Competitive set**: Hearing aid brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Phonak Share of Search**: 55.5%
- **Signia Share of Search**: 6.8%

## Which is more popular in search, Phonak or Signia?

- In August 2026, Phonak had more branded searches than Signia among hearing aid brands in New Zealand. Phonak was estimated to have 1.7K branded searches compared to Signia’s 210, and held a 55.5% Share of Search versus Signia’s 6.8%.
- Phonak was ahead of Signia in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Phonak’s estimated Share of Search among hearing aid brands in New Zealand moved from 55.9% to 55.5%, and its estimated monthly branded searches moved from 1.9K to 1.7K.
- Across the 11 months ending August 2026, Signia’s estimated Share of Search among hearing aid brands in New Zealand moved from 6.2% to 6.8%, and its estimated monthly branded searches held steady at 210.

## How did search popularity change for New Zealand hearing aid brands in August 2026?

- In August 2026, Phonak gained estimated Share of Search among hearing aid brands in New Zealand, from 49% to 55.5%.
- In August 2026, Signia lost estimated Share of Search among hearing aid brands in New Zealand, from 7.3% to 6.8%.

## Month by month

| Month | Phonak estimated searches | Phonak Share of Search | Phonak rank | Signia estimated searches | Signia Share of Search | Signia rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.9K | 55.9% | 1 | 210 | 6.2% | 4 |
| Nov 2025 | 1.4K | 49.7% | 1 | 170 | 5.9% | 4 |
| Dec 2025 | 1.4K | 50.2% | 1 | 170 | 6.3% | 4 |
| Jan 2026 | 1.5K | 51.7% | 1 | 170 | 5.9% | 5 |
| Feb 2026 | 1.6K | 50.9% | 1 | 260 | 8% | 4 |
| Mar 2026 | 1.8K | 50.1% | 1 | 260 | 7.4% | 5 |
| Apr 2026 | 1.4K | 48.8% | 1 | 210 | 7.1% | 4 |
| May 2026 | 1.8K | 49.6% | 1 | 390 | 10.7% | 4 |
| Jun 2026 | 1.5K | 50.9% | 1 | 210 | 7.2% | 5 |
| Jul 2026 | 1.4K | 49% | 1 | 210 | 7.3% | 4 |
| Aug 2026 | 1.7K | 55.5% | 1 | 210 | 6.8% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Phonak’s and Signia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Phonak**: Measured on the search terms “phonak”, “phonak hearing aid”, “phonak hearing aid price”, “phonak near me”, “phonak new zealand”, “phonak tv connector for hearing aids” and “sonova phonak”, summed into one figure.
- **Signia**: Measured on the search term “signia hearing aid”.

- [Phonak profile](/demand/nz/brands/phonak)
- [Signia profile](/demand/nz/brands/signia)
- [All hearing aid brands in New Zealand](/demand/nz/categories/nz-hearing-aid-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Phonak or Signia?

In August 2026, Phonak had more branded searches than Signia among hearing aid brands in New Zealand. Phonak was estimated to have 1.7K branded searches compared to Signia’s 210, and held a 55.5% Share of Search versus Signia’s 6.8%.

## Cite this page

Brandwave. "Phonak vs Signia: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/phonak-vs-signia

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/phonak-vs-signia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.