--- title: "Philips vs Zip Water: Which is searched more in New Zealand?" description: "Is Philips or Zip Water more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Water filter brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/philips-vs-zip-water" publisher: "Brandwave" --- # Philips vs Zip Water: Which is searched more in New Zealand? Is Philips or Zip Water more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Water filter brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Philips and Zip Water - **Competitive set**: Water filter brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Philips Share of Search**: 32% - **Zip Water Share of Search**: 1% ## Is Philips or Zip Water more popular in search? - In September 2026, Philips had more branded searches than Zip Water among water filter brands in New Zealand. Philips had about 5,230 branded searches, while Zip Water had 170. Philips made up 32% of all water filter brand searches we track, and Zip Water accounted for 1%. - Philips was ahead of Zip Water in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Philips’ share of searches among water filter brands in New Zealand moved from 30% to 32%, and its estimated monthly branded searches moved from 4.6K to 5.2K. - Across the 12 months ending September 2026, Zip Water’s share of searches among water filter brands in New Zealand moved from 0.78% to 1%, and its estimated monthly branded searches moved from 120 to 170. ## Top water filter brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Philips nor Zip Water showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Brita | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Puretec | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Doulton | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Philips | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hydroflow | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Waters Co | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Billi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Zip Water | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about water filter brands - Asked ChatGPT "Which water filter brand should I buy in New Zealand?": 1. Brita, 2. Puretec, 3. Doulton - Asked ChatGPT "What are the best water filter brands in New Zealand?": 1. Puretec, 2. Brita, 3. Doulton - Asked ChatGPT "What's the best water filter brand in New Zealand for clean drinking water?": 1. Puretec, 2. Brita, 3. Doulton - Searched Google, AI Overview "best water filter": 1. Brita, 2. Doulton - Searched Google, AI Overview "home water filter nz": 1. Puretec Not named in any answer: Philips, Hydroflow, Waters Co, Billi and Zip Water. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand water filter brands in September 2026? - In September 2026, Philips lost share of searches among water filter brands in New Zealand, from 34.9% to 32%. - Estimated monthly branded searches for Zip Water in New Zealand rose 41.7% over 12 measured months, from 120 to 170 in September 2026. ## Month by month | Month | Philips estimated searches | Philips Share of Search | Philips rank | Zip Water estimated searches | Zip Water Share of Search | Zip Water rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.6K | 30% | 2 | 120 | 0.78% | 8 | | Nov 2025 | 5.1K | 31% | 2 | 120 | 0.72% | 8 | | Dec 2025 | 5.5K | 34.6% | 2 | 100 | 0.63% | 8 | | Jan 2026 | 5.3K | 31.9% | 2 | 150 | 0.9% | 8 | | Feb 2026 | 4.4K | 28.9% | 2 | 130 | 0.86% | 8 | | Mar 2026 | 4.3K | 27.8% | 2 | 130 | 0.85% | 8 | | Apr 2026 | 5.5K | 34% | 2 | 130 | 0.8% | 8 | | May 2026 | 6.1K | 36.4% | 2 | 140 | 0.84% | 8 | | Jun 2026 | 6.2K | 34.7% | 2 | 150 | 0.85% | 8 | | Jul 2026 | 5.6K | 33.7% | 2 | 160 | 0.95% | 8 | | Aug 2026 | 5.7K | 34.9% | 2 | 160 | 0.98% | 8 | | Sep 2026 | 5.2K | 32% | 2 | 170 | 1% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Philips’ and Zip Water’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Philips**: Measured on the search terms “china philips”, “philips”, “philips hue”, “philips hue bridge”, “philips lumea”, “philips oneblade” and “philips toothbrush”, summed into one figure. - **Zip Water**: Measured on the search terms “zip hydrotap”, “zip tap”, “zip water” and “zip water filtration”, summed into one figure. - [Philips profile](/demand/nz/brands/philips) - [Zip Water profile](/demand/nz/brands/zip-water) - [All water filter brands in New Zealand](/demand/nz/categories/nz-water-filter-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Philips or Zip Water more popular in search? In September 2026, Philips had more branded searches than Zip Water among water filter brands in New Zealand. Philips had about 5,230 branded searches, while Zip Water had 170. Philips made up 32% of all water filter brand searches we track, and Zip Water accounted for 1%. ## Cite this page Brandwave. "Philips vs Zip Water: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/philips-vs-zip-water This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/philips-vs-zip-water. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.