--- title: "Philips vs Wahl: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Philips or Wahl? Compare estimated monthly branded-search demand and Share of Search inside the Shaver and razor brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/philips-vs-wahl" publisher: "Brandwave" --- # Philips vs Wahl: Which is more popular by branded search in New Zealand? Which is more popular in search, Philips or Wahl? Compare estimated monthly branded-search demand and Share of Search inside the Shaver and razor brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Philips and Wahl - **Competitive set**: Shaver and razor brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Philips Share of Search**: 57.4% - **Wahl Share of Search**: 10.1% ## Which is more popular in search, Philips or Wahl? - In August 2026, Philips had more branded searches than Wahl among shaver and razor brands in New Zealand. Philips was estimated to have 19.3K branded searches compared to Wahl’s 3.4K, and held a 57.4% Share of Search versus Wahl’s 10.1%. - Philips was ahead of Wahl in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Philips’ estimated Share of Search among shaver and razor brands in New Zealand moved from 58.7% to 57.4%, and its estimated monthly branded searches moved from 14.7K to 19.3K. - Across the 11 months ending August 2026, Wahl’s estimated Share of Search among shaver and razor brands in New Zealand moved from 10.4% to 10.1%, and its estimated monthly branded searches moved from 2.6K to 3.4K. ## How did search popularity change for New Zealand shaver and razor brands in August 2026? - In August 2026, Wahl overtook Braun to rank 3rd among shaver and razor brands in New Zealand, at 10.1%. - In August 2026, Philips gained estimated Share of Search among shaver and razor brands in New Zealand, from 56.8% to 57.4%. ## Month by month | Month | Philips estimated searches | Philips Share of Search | Philips rank | Wahl estimated searches | Wahl Share of Search | Wahl rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.7K | 58.7% | 1 | 2.6K | 10.4% | 3 | | Nov 2025 | 18.7K | 62.3% | 1 | 2.8K | 9.5% | 4 | | Dec 2025 | 19.3K | 60.7% | 1 | 3K | 9.5% | 4 | | Jan 2026 | 15.7K | 57.3% | 1 | 2.7K | 9.9% | 4 | | Feb 2026 | 13.1K | 56% | 1 | 2.5K | 10.6% | 3 | | Mar 2026 | 13.2K | 53.9% | 1 | 2.8K | 11.5% | 3 | | Apr 2026 | 17.3K | 60.4% | 1 | 2.8K | 9.8% | 3 | | May 2026 | 18.9K | 63.1% | 1 | 2.7K | 8.9% | 3 | | Jun 2026 | 18.4K | 59.8% | 1 | 2.8K | 9% | 4 | | Jul 2026 | 18.4K | 56.8% | 1 | 2.7K | 8.2% | 4 | | Aug 2026 | 19.3K | 57.4% | 1 | 3.4K | 10.1% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Philips’ and Wahl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Philips**: Measured on the search terms “china philips”, “philips”, “philips 55 inch tv”, “philips 65 inch tv”, “philips 75 inch tv”, “philips air filter”, “philips air fryer”, “philips air fryer briscoes”, “philips air fryer white”, “philips air fryer xl”, “philips air fryer xxl”, “philips air purifier”, “philips airfryer”, “philips airfryer philips”, “philips airfryer rapid air technology”, “philips ambilight tv”, “philips avent bottles”, “philips avent soothie pacifier”, “philips avent sterilizer”, “philips blender”, “philips hue”, “philips hue bridge”, “philips hue bulbs”, “philips hue lights”, “philips hue tv”, “philips kettle”, “philips light bulbs”, “philips lumea”, “philips mixer”, “philips near me”, “philips new zealand”, “philips nz”, “philips oled tv”, “philips one blade”, “philips one blade replacement”, “philips oneblade”, “philips online”, “philips purifier”, “philips razor”, “philips shaver”, “philips sonic air”, “philips toaster”, “philips toothbrush”, “philips trimmer” and “philips tv”, summed into one figure. - **Wahl**: Measured on the search terms “beret wahl trimmer”, “wahl beard trimmer”, “wahl clippers”, “wahl dog trimmer”, “wahl hair shaver”, “wahl hair trimmer”, “wahl peanut razor”, “wahl pet trimmer”, “wahl professional hair trimmer”, “wahl razor”, “wahl shaver”, “wahl stainless steel trimmer”, “wahl trimmer”, “wahl trimmer set” and “wireless wahl clippers”, summed into one figure. - [Philips profile](/demand/nz/brands/philips) - [Wahl profile](/demand/nz/brands/wahl) - [All shaver and razor brands in New Zealand](/demand/nz/categories/nz-shaver-and-razor-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Philips or Wahl? In August 2026, Philips had more branded searches than Wahl among shaver and razor brands in New Zealand. Philips was estimated to have 19.3K branded searches compared to Wahl’s 3.4K, and held a 57.4% Share of Search versus Wahl’s 10.1%. ## Cite this page Brandwave. "Philips vs Wahl: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/philips-vs-wahl This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/philips-vs-wahl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.