--- title: "Philips vs Vicks: Which is more popular in New Zealand?" description: "Is Philips or Vicks more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Humidifier brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/philips-vs-vicks" publisher: "Brandwave" --- # Philips vs Vicks: Which is more popular in New Zealand? Is Philips or Vicks more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Humidifier brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Philips and Vicks - **Competitive set**: Humidifier brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Philips Share of Search**: 4.1% - **Vicks Share of Search**: 80.8% ## Is Philips or Vicks more popular in search? - In October 2026, Vicks had more branded searches than Philips among humidifier brands in New Zealand. Vicks had about 590 branded searches, while Philips had 30. Vicks made up 80.8% of all humidifier brand searches we track, and Philips accounted for 4.1%. - Vicks was ahead of Philips in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Philips’ share of searches among humidifier brands in New Zealand moved from 6.5% to 4.1%, and its estimated monthly branded searches moved from 20 to 30. - Across the 12 months ending October 2026, Vicks’ share of searches among humidifier brands in New Zealand moved from 67.7% to 80.8%, and its estimated monthly branded searches moved from 210 to 590. ## Top humidifier brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Philips was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Vicks was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Philips was listed before Vicks in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Philips | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Breville | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Xiaomi | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Levoit | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Dreo | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Vicks | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about humidifier brands - Asked ChatGPT "Which humidifier brand should I buy in New Zealand?": 1. Breville, 2. Philips, 3. Dreo - Asked ChatGPT "What are the best humidifier brands in New Zealand?": 1. Levoit, 2. Philips, 3. Xiaomi, 4. Dreo - Asked ChatGPT "What's the best humidifier brand in New Zealand for dry rooms?": 1. Philips, 2. Xiaomi, 3. Breville - Searched Google, AI Overview "humidifier for bedroom": 1. Breville - Searched Google, AI Overview "cool mist humidifier": 1. Vicks Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand humidifier brands in October 2026? - In October 2026, Philips overtook Xiaomi and 2 others to rank 3rd among humidifier brands in New Zealand, with 4.1% of the searches. - In October 2026, Vicks lost share of searches among humidifier brands in New Zealand, from 85.5% to 80.8%. ## How has branded search for Philips and Vicks changed in New Zealand over the last 12 months? | Month | Philips estimated searches | Philips Share of Search | Philips rank | Vicks estimated searches | Vicks Share of Search | Vicks rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 20 | 6.5% | 4 | 210 | 67.7% | 1 | | Dec 2025 | 20 | 5.4% | 4 | 260 | 70.3% | 1 | | Jan 2026 | 10 | 4.3% | 6 | 140 | 60.9% | 1 | | Feb 2026 | 10 | 3.3% | 5 | 210 | 70% | 1 | | Mar 2026 | 20 | 4.8% | 5 | 320 | 76.2% | 1 | | Apr 2026 | 20 | 4.5% | 5 | 320 | 72.7% | 1 | | May 2026 | 20 | 2.7% | 5 | 590 | 80.8% | 1 | | Jun 2026 | 20 | 2.3% | 5 | 720 | 82.8% | 1 | | Jul 2026 | 50 | 5.4% | 3 | 720 | 77.4% | 1 | | Aug 2026 | 30 | 2.8% | 4 | 880 | 83% | 1 | | Sep 2026 | 10 | 1.4% | 6 | 590 | 85.5% | 1 | | Oct 2026 | 30 | 4.1% | 3 | 590 | 80.8% | 1 | ## How are Philips’ and Vicks’ branded searches counted? Brandwave collects information about searches that people make online using Philips’ and Vicks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Philips**: Measured on the search term “philips humidifier”. - **Vicks**: Measured on the search term “vicks humidifier”. - [Philips profile](/demand/nz/brands/philips) - [Vicks profile](/demand/nz/brands/vicks) - [All humidifier brands in New Zealand](/demand/nz/categories/nz-humidifier-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Philips or Vicks more popular in search? In October 2026, Vicks had more branded searches than Philips among humidifier brands in New Zealand. Vicks had about 590 branded searches, while Philips had 30. Vicks made up 80.8% of all humidifier brand searches we track, and Philips accounted for 4.1%. ## Cite this page Brandwave. "Philips vs Vicks: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/philips-vs-vicks This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/philips-vs-vicks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.