--- title: "Philips vs Samsung: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Philips or Samsung? Compare estimated monthly branded-search demand and Share of Search inside the TV brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/philips-vs-samsung" publisher: "Brandwave" --- # Philips vs Samsung: Which is more popular by branded search in New Zealand? Which is more popular in search, Philips or Samsung? Compare estimated monthly branded-search demand and Share of Search inside the TV brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Philips and Samsung - **Competitive set**: TV brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Philips Share of Search**: 17.4% - **Samsung Share of Search**: 19.1% ## Which is more popular in search, Philips or Samsung? - In August 2026, Samsung had more branded searches than Philips among TV brands in New Zealand. Samsung was estimated to have 21.2K branded searches compared to Philips’ 19.3K, and held a 19.1% Share of Search versus Philips’ 17.4%. - The lead changed hands 2 times in the 11 months ending August 2026: Philips took it in December 2025, Samsung took it in January 2026. - Across the 11 months ending August 2026, Philips’ estimated Share of Search among TV brands in New Zealand moved from 15.2% to 17.4%, and its estimated monthly branded searches moved from 14.7K to 19.3K. - Across the 11 months ending August 2026, Samsung’s estimated Share of Search among TV brands in New Zealand moved from 18.4% to 19.1%, and its estimated monthly branded searches moved from 17.8K to 21.2K. ## How did search popularity change for New Zealand TV brands in August 2026? - In August 2026, Philips gained estimated Share of Search among TV brands in New Zealand, from 16.6% to 17.4%. - Estimated monthly branded searches for Samsung in New Zealand rose 19.4% over 11 measured months, from 17.8K to 21.2K in August 2026. ## Month by month | Month | Philips estimated searches | Philips Share of Search | Philips rank | Samsung estimated searches | Samsung Share of Search | Samsung rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.7K | 15.2% | 3 | 17.8K | 18.4% | 2 | | Nov 2025 | 18.7K | 15.8% | 3 | 20.3K | 17.2% | 2 | | Dec 2025 | 19.3K | 16.6% | 2 | 19.3K | 16.6% | 3 | | Jan 2026 | 15.7K | 15.6% | 3 | 18.9K | 18.9% | 2 | | Feb 2026 | 13.1K | 15.2% | 3 | 16.3K | 18.8% | 2 | | Mar 2026 | 13.2K | 13.5% | 4 | 18.2K | 18.7% | 2 | | Apr 2026 | 17.3K | 16.9% | 3 | 19.6K | 19.2% | 2 | | May 2026 | 18.9K | 17.1% | 3 | 20.6K | 18.7% | 2 | | Jun 2026 | 18.4K | 16.2% | 3 | 22.1K | 19.4% | 2 | | Jul 2026 | 18.4K | 16.6% | 3 | 21K | 19% | 2 | | Aug 2026 | 19.3K | 17.4% | 3 | 21.2K | 19.1% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Philips’ and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Philips**: Measured on the search terms “china philips”, “philips”, “philips 55 inch tv”, “philips 65 inch tv”, “philips 75 inch tv”, “philips air filter”, “philips air fryer”, “philips air fryer briscoes”, “philips air fryer white”, “philips air fryer xl”, “philips air fryer xxl”, “philips air purifier”, “philips airfryer”, “philips airfryer philips”, “philips airfryer rapid air technology”, “philips ambilight tv”, “philips avent bottles”, “philips avent soothie pacifier”, “philips avent sterilizer”, “philips blender”, “philips hue”, “philips hue bridge”, “philips hue bulbs”, “philips hue lights”, “philips hue tv”, “philips kettle”, “philips light bulbs”, “philips lumea”, “philips mixer”, “philips near me”, “philips new zealand”, “philips nz”, “philips oled tv”, “philips one blade”, “philips one blade replacement”, “philips oneblade”, “philips online”, “philips purifier”, “philips razor”, “philips shaver”, “philips sonic air”, “philips toaster”, “philips toothbrush”, “philips trimmer” and “philips tv”, summed into one figure. - **Samsung**: Measured on the search terms “8kg samsung washing machine”, “monitor samsung gaming”, “samsung 11kg washing machine”, “samsung 12kg washing machine”, “samsung 27 curved monitor”, “samsung 27 inch monitor”, “samsung 4k monitor”, “samsung 9kg washing machine”, “samsung curved monitor”, “samsung digital inverter washing machine”, “samsung dishdrawer”, “samsung dishwasher”, “samsung dryer”, “samsung french door fridge”, “samsung fridge”, “samsung fridge freezer”, “samsung integrated dishwasher”, “samsung monitor”, “samsung odyssey”, “samsung odyssey g3”, “samsung odyssey g5”, “samsung odyssey g5 27”, “samsung odyssey g5 32”, “samsung odyssey g6”, “samsung odyssey g7”, “samsung odyssey g9”, “samsung oled tv”, “samsung oven”, “samsung top load washing machine”, “samsung top loader”, “samsung tv”, “samsung washer dryer”, “samsung washer dryer combo”, “samsung washing machine” and “samsung washing machine repairing”, summed into one figure. - [Philips profile](/demand/nz/brands/philips) - [Samsung profile](/demand/nz/brands/samsung) - [All TV brands in New Zealand](/demand/nz/categories/nz-tv-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Philips or Samsung? In August 2026, Samsung had more branded searches than Philips among TV brands in New Zealand. Samsung was estimated to have 21.2K branded searches compared to Philips’ 19.3K, and held a 19.1% Share of Search versus Philips’ 17.4%. ## Cite this page Brandwave. "Philips vs Samsung: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/philips-vs-samsung This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/philips-vs-samsung. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.