--- title: "Philips vs Russell Hobbs: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Philips or Russell Hobbs? Compare estimated monthly branded-search demand and Share of Search inside the Small kitchen appliance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/philips-vs-russell-hobbs" publisher: "Brandwave" --- # Philips vs Russell Hobbs: Which is more popular by branded search in New Zealand? Which is more popular in search, Philips or Russell Hobbs? Compare estimated monthly branded-search demand and Share of Search inside the Small kitchen appliance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Philips and Russell Hobbs - **Competitive set**: Small kitchen appliance brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Philips Share of Search**: 14.1% - **Russell Hobbs Share of Search**: 5.6% ## Which is more popular in search, Philips or Russell Hobbs? - In August 2026, Philips had more branded searches than Russell Hobbs among small kitchen appliance brands in New Zealand. Philips was estimated to have 19.3K branded searches compared to Russell Hobbs’ 7.7K, and held a 14.1% Share of Search versus Russell Hobbs’ 5.6%. - Philips was ahead of Russell Hobbs in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Philips’ estimated Share of Search among small kitchen appliance brands in New Zealand moved from 11.6% to 14.1%, and its estimated monthly branded searches moved from 14.7K to 19.3K. - Across the 11 months ending August 2026, Russell Hobbs’ estimated Share of Search among small kitchen appliance brands in New Zealand moved from 5% to 5.6%, and its estimated monthly branded searches moved from 6.4K to 7.7K. ## How did search popularity change for New Zealand small kitchen appliance brands in August 2026? - In August 2026, Philips overtook Thermomix to rank 3rd among small kitchen appliance brands in New Zealand, at 14.1%. - Estimated monthly branded searches for Russell Hobbs in New Zealand rose 20.1% over 11 measured months, from 6.4K to 7.7K in August 2026. ## Month by month | Month | Philips estimated searches | Philips Share of Search | Philips rank | Russell Hobbs estimated searches | Russell Hobbs Share of Search | Russell Hobbs rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.7K | 11.6% | 4 | 6.4K | 5% | 8 | | Nov 2025 | 18.7K | 11.8% | 5 | 8.5K | 5.4% | 7 | | Dec 2025 | 19.3K | 12.1% | 4 | 8K | 5% | 8 | | Jan 2026 | 15.7K | 12.6% | 4 | 6.4K | 5.2% | 8 | | Feb 2026 | 13.1K | 13.6% | 3 | 5.2K | 5.4% | 8 | | Mar 2026 | 13.2K | 12.8% | 4 | 5.6K | 5.5% | 8 | | Apr 2026 | 17.3K | 14.3% | 3 | 6.5K | 5.4% | 8 | | May 2026 | 18.9K | 14% | 4 | 7.2K | 5.3% | 7 | | Jun 2026 | 18.4K | 13.4% | 4 | 6.6K | 4.8% | 8 | | Jul 2026 | 18.4K | 12.7% | 4 | 7.9K | 5.5% | 7 | | Aug 2026 | 19.3K | 14.1% | 3 | 7.7K | 5.6% | 7 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Philips’ and Russell Hobbs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Philips**: Measured on the search terms “china philips”, “philips”, “philips 55 inch tv”, “philips 65 inch tv”, “philips 75 inch tv”, “philips air filter”, “philips air fryer”, “philips air fryer briscoes”, “philips air fryer white”, “philips air fryer xl”, “philips air fryer xxl”, “philips air purifier”, “philips airfryer”, “philips airfryer philips”, “philips airfryer rapid air technology”, “philips ambilight tv”, “philips avent bottles”, “philips avent soothie pacifier”, “philips avent sterilizer”, “philips blender”, “philips hue”, “philips hue bridge”, “philips hue bulbs”, “philips hue lights”, “philips hue tv”, “philips kettle”, “philips light bulbs”, “philips lumea”, “philips mixer”, “philips near me”, “philips new zealand”, “philips nz”, “philips oled tv”, “philips one blade”, “philips one blade replacement”, “philips oneblade”, “philips online”, “philips purifier”, “philips razor”, “philips shaver”, “philips sonic air”, “philips toaster”, “philips toothbrush”, “philips trimmer” and “philips tv”, summed into one figure. - **Russell Hobbs**: Measured on the search terms “briscoes russell hobbs air fryer”, “kettle russell hobbs glass”, “multicooker russell hobbs”, “russell hobbs”, “russell hobbs 11 in 1 digital multicooker rhpc3000”, “russell hobbs 2 slice toasters”, “russell hobbs 4 slice toasters”, “russell hobbs 8l air fryer”, “russell hobbs air fry”, “russell hobbs air fryer 8l”, “russell hobbs air fryer briscoes”, “russell hobbs air fryers”, “russell hobbs blender”, “russell hobbs brooklyn air fryer”, “russell hobbs brooklyn kettle”, “russell hobbs chopper”, “russell hobbs food processors”, “russell hobbs irons”, “russell hobbs jug”, “russell hobbs kettle”, “russell hobbs luna kettle”, “russell hobbs mixer”, “russell hobbs montana kettle”, “russell hobbs near me”, “russell hobbs nz”, “russell hobbs online”, “russell hobbs salt & pepper mills”, “russell hobbs silent kettle”, “russell hobbs steam”, “russell hobbs steam irons”, “russell hobbs toaster”, “russellhobbs”, “russellhobbs blender”, “russellhobbs kettle”, “russellhobbs mixer”, “russellhobbs nz” and “russellhobbs toaster”, summed into one figure. - [Philips profile](/demand/nz/brands/philips) - [Russell Hobbs profile](/demand/nz/brands/russell-hobbs) - [All small kitchen appliance brands in New Zealand](/demand/nz/categories/nz-kitchen-appliance-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Philips or Russell Hobbs? In August 2026, Philips had more branded searches than Russell Hobbs among small kitchen appliance brands in New Zealand. Philips was estimated to have 19.3K branded searches compared to Russell Hobbs’ 7.7K, and held a 14.1% Share of Search versus Russell Hobbs’ 5.6%. ## Cite this page Brandwave. "Philips vs Russell Hobbs: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/philips-vs-russell-hobbs This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/philips-vs-russell-hobbs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.