--- title: "Philips Lumea vs Veet: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Philips Lumea or Veet? Compare estimated monthly branded-search demand and Share of Search inside the Hair removal brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/philips-lumea-vs-veet" publisher: "Brandwave" --- # Philips Lumea vs Veet: Which is more popular by branded search in New Zealand? Which is more popular in search, Philips Lumea or Veet? Compare estimated monthly branded-search demand and Share of Search inside the Hair removal brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Philips Lumea and Veet - **Competitive set**: Hair removal brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Philips Lumea Share of Search**: 11.8% - **Veet Share of Search**: 27% ## Which is more popular in search, Philips Lumea or Veet? - In August 2026, Veet had more branded searches than Philips Lumea among hair removal brands in New Zealand. Veet was estimated to have 2.2K branded searches compared to Philips Lumea’s 970, and held a 27% Share of Search versus Philips Lumea’s 11.8%. - Veet was ahead of Philips Lumea in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Philips Lumea’s estimated Share of Search among hair removal brands in New Zealand moved from 13.4% to 11.8%, and its estimated monthly branded searches moved from 830 to 970. - Across the 11 months ending August 2026, Veet’s estimated Share of Search among hair removal brands in New Zealand moved from 32.8% to 27%, and its estimated monthly branded searches moved from 2K to 2.2K. ## How did search popularity change for New Zealand hair removal brands in August 2026? - In August 2026, Veet gained estimated Share of Search among hair removal brands in New Zealand, from 24.9% to 27%. - In August 2026, Philips Lumea gained estimated Share of Search among hair removal brands in New Zealand, from 10.1% to 11.8%. ## Month by month | Month | Philips Lumea estimated searches | Philips Lumea Share of Search | Philips Lumea rank | Veet estimated searches | Veet Share of Search | Veet rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 830 | 13.4% | 4 | 2K | 32.8% | 1 | | Nov 2025 | 840 | 10.6% | 4 | 2.4K | 30.4% | 1 | | Dec 2025 | 810 | 11.2% | 4 | 2.1K | 29.7% | 2 | | Jan 2026 | 770 | 10.1% | 4 | 2.5K | 33.3% | 1 | | Feb 2026 | 560 | 8.8% | 4 | 2.1K | 32.4% | 1 | | Mar 2026 | 480 | 6.8% | 4 | 2K | 29% | 3 | | Apr 2026 | 560 | 8.5% | 4 | 1.8K | 27.2% | 2 | | May 2026 | 1.2K | 14.6% | 4 | 1.9K | 23.3% | 3 | | Jun 2026 | 610 | 7.5% | 4 | 2K | 24.5% | 3 | | Jul 2026 | 920 | 10.1% | 4 | 2.3K | 24.9% | 3 | | Aug 2026 | 970 | 11.8% | 4 | 2.2K | 27% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Philips Lumea’s and Veet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Philips Lumea**: Measured on the search terms “filip lumea”, “lumea”, “philip lumea 9000”, “philips lumea hair removal”, “philips lumea ipl”, “philips lumea ipl 9000 series”, “philips lumea near me”, “philips lumea nz” and “philips lumea prestige”, summed into one figure. - **Veet**: Measured on the search terms “hair removal cream veet men”, “veet”, “veet co nz”, “veet cream”, “veet depilation”, “veet depilatory cream”, “veet face wax strips”, “veet facial hair removal cream”, “veet hair removal cream sensitive skin”, “veet ipl”, “veet men hair removal cream”, “veet near me”, “veet nz”, “veet sensitive hair removal cream”, “veet sugar wax”, “veet warm wax”, “veet wax” and “veet wax strips”, summed into one figure. - [Philips Lumea profile](/demand/nz/brands/philips-lumea) - [Veet profile](/demand/nz/brands/veet) - [All hair removal brands in New Zealand](/demand/nz/categories/nz-hair-removal-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Philips Lumea or Veet? In August 2026, Veet had more branded searches than Philips Lumea among hair removal brands in New Zealand. Veet was estimated to have 2.2K branded searches compared to Philips Lumea’s 970, and held a 27% Share of Search versus Philips Lumea’s 11.8%. ## Cite this page Brandwave. "Philips Lumea vs Veet: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/philips-lumea-vs-veet This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/philips-lumea-vs-veet. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.