---
title: "Philips Lumea vs Ulike: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Philips Lumea or Ulike? Compare estimated monthly branded-search demand and Share of Search inside the Hair removal brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/philips-lumea-vs-ulike"
publisher: "Brandwave"
---

# Philips Lumea vs Ulike: Which is more popular by branded search in New Zealand?

Which is more popular in search, Philips Lumea or Ulike? Compare estimated monthly branded-search demand and Share of Search inside the Hair removal brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Philips Lumea and Ulike
- **Competitive set**: Hair removal brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Philips Lumea Share of Search**: 11.8%
- **Ulike Share of Search**: 2.6%

## Which is more popular in search, Philips Lumea or Ulike?

- In August 2026, Philips Lumea had more branded searches than Ulike among hair removal brands in New Zealand. Philips Lumea was estimated to have 970 branded searches compared to Ulike’s 210, and held an 11.8% Share of Search versus Ulike’s 2.6%.
- Philips Lumea was ahead of Ulike in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Philips Lumea’s estimated Share of Search among hair removal brands in New Zealand moved from 13.4% to 11.8%, and its estimated monthly branded searches moved from 830 to 970.
- Across the 11 months ending August 2026, Ulike’s estimated Share of Search among hair removal brands in New Zealand moved from 2.4% to 2.6%, and its estimated monthly branded searches moved from 150 to 210.

## How did search popularity change for New Zealand hair removal brands in August 2026?

- In August 2026, Philips Lumea gained estimated Share of Search among hair removal brands in New Zealand, from 10.1% to 11.8%.
- Ulike’s estimated Share of Search among hair removal brands in New Zealand has gained ground for 3 months in a row, from 1.5% to 2.6% in August 2026.

## Month by month

| Month | Philips Lumea estimated searches | Philips Lumea Share of Search | Philips Lumea rank | Ulike estimated searches | Ulike Share of Search | Ulike rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 830 | 13.4% | 4 | 150 | 2.4% | 5 |
| Nov 2025 | 840 | 10.6% | 4 | 280 | 3.5% | 5 |
| Dec 2025 | 810 | 11.2% | 4 | 120 | 1.7% | 5 |
| Jan 2026 | 770 | 10.1% | 4 | 210 | 2.8% | 5 |
| Feb 2026 | 560 | 8.8% | 4 | 140 | 2.2% | 5 |
| Mar 2026 | 480 | 6.8% | 4 | 110 | 1.6% | 5 |
| Apr 2026 | 560 | 8.5% | 4 | 160 | 2.4% | 5 |
| May 2026 | 1.2K | 14.6% | 4 | 120 | 1.5% | 5 |
| Jun 2026 | 610 | 7.5% | 4 | 130 | 1.6% | 5 |
| Jul 2026 | 920 | 10.1% | 4 | 190 | 2.1% | 5 |
| Aug 2026 | 970 | 11.8% | 4 | 210 | 2.6% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Philips Lumea’s and Ulike’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Philips Lumea**: Measured on the search terms “filip lumea”, “lumea”, “philip lumea 9000”, “philips lumea hair removal”, “philips lumea ipl”, “philips lumea ipl 9000 series”, “philips lumea near me”, “philips lumea nz” and “philips lumea prestige”, summed into one figure.
- **Ulike**: Measured on the search terms “ulike hair removal” and “ulike ipl”, summed into one figure.

- [Philips Lumea profile](/demand/nz/brands/philips-lumea)
- [Ulike profile](/demand/nz/brands/ulike)
- [All hair removal brands in New Zealand](/demand/nz/categories/nz-hair-removal-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Philips Lumea or Ulike?

In August 2026, Philips Lumea had more branded searches than Ulike among hair removal brands in New Zealand. Philips Lumea was estimated to have 970 branded searches compared to Ulike’s 210, and held an 11.8% Share of Search versus Ulike’s 2.6%.

## Cite this page

Brandwave. "Philips Lumea vs Ulike: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/philips-lumea-vs-ulike

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/philips-lumea-vs-ulike. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.