--- title: "Philips Hue vs WiZ: Which is searched more in New Zealand?" description: "Is Philips Hue or WiZ more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smart lighting brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/philips-hue-vs-wiz-lights" publisher: "Brandwave" --- # Philips Hue vs WiZ: Which is searched more in New Zealand? Is Philips Hue or WiZ more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smart lighting brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Philips Hue and WiZ - **Competitive set**: Smart lighting brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Philips Hue Share of Search**: 11.8% - **WiZ Share of Search**: 2.5% ## Is Philips Hue or WiZ more popular in search? - In September 2026, Philips Hue had more branded searches than WiZ among smart lighting brands in New Zealand. Philips Hue had about 2,630 branded searches, while WiZ had 550. Philips Hue made up 11.8% of all smart lighting brand searches we track, and WiZ accounted for 2.5%. - Philips Hue was ahead of WiZ in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Philips Hue’s share of searches among smart lighting brands in New Zealand moved from 8.7% to 11.8%, and its estimated monthly branded searches moved from 2K to 2.6K. - Across the 12 months ending September 2026, WiZ’s share of searches among smart lighting brands in New Zealand moved from 1.9% to 2.5%, and its estimated monthly branded searches moved from 440 to 550. ## Top smart lighting brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Philips Hue appeared in all four answers. WiZ was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Philips Hue was listed before WiZ in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Philips Hue | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | TP-Link Tapo | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | WiZ | 3rd | 1 of 3 | 1 of 1 | 2 of 4 | | Nanoleaf | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | LIFX | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Govee | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about smart lighting brands - Asked ChatGPT "Which smart lighting brand should I buy in New Zealand?": 1. Philips Hue, 2. TP-Link Tapo - Asked ChatGPT "What are the best smart lighting brands in New Zealand?": 1. Philips Hue, 2. WiZ, 3. Nanoleaf, 4. TP-Link Tapo - Asked ChatGPT "What's the best smart lighting brand in New Zealand for home lighting control?": 1. Philips Hue, 2. LIFX, 3. TP-Link Tapo - Searched Google, AI Overview "smart bulb nz": 1. TP-Link Tapo, 2. Philips Hue, 3. WiZ, 4. Nanoleaf Not named in any answer: Govee. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand smart lighting brands in September 2026? - In September 2026, Philips Hue gained share of searches among smart lighting brands in New Zealand, from 10.8% to 11.8%. - In September 2026, WiZ lost share of searches among smart lighting brands in New Zealand, from 3% to 2.5%. ## Month by month | Month | Philips Hue estimated searches | Philips Hue Share of Search | Philips Hue rank | WiZ estimated searches | WiZ Share of Search | WiZ rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2K | 8.7% | 3 | 440 | 1.9% | 5 | | Nov 2025 | 2.3K | 9.8% | 3 | 430 | 1.8% | 5 | | Dec 2025 | 2.4K | 11.1% | 3 | 700 | 3.2% | 5 | | Jan 2026 | 2.4K | 10.3% | 3 | 580 | 2.5% | 5 | | Feb 2026 | 1.9K | 9.6% | 3 | 370 | 1.9% | 5 | | Mar 2026 | 2K | 8.5% | 3 | 470 | 2% | 5 | | Apr 2026 | 2.6K | 8.1% | 3 | 500 | 1.5% | 5 | | May 2026 | 3K | 10.9% | 3 | 520 | 1.9% | 5 | | Jun 2026 | 3K | 11.8% | 3 | 580 | 2.3% | 5 | | Jul 2026 | 2.7K | 10.2% | 3 | 580 | 2.2% | 5 | | Aug 2026 | 2.6K | 10.8% | 3 | 740 | 3% | 5 | | Sep 2026 | 2.6K | 11.8% | 3 | 550 | 2.5% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Philips Hue’s and WiZ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Philips Hue**: Measured on the search terms “bulb philips hue”, “hue bulbs”, “hue lights”, “philips hue downlight”, “philips hue led”, “philips hue smartplug”, “philipshue” and “philipshue led”, summed into one figure. - **WiZ**: Measured on the search terms “wiz connected”, “wiz connected app”, “wiz led”, “wiz led lights”, “wiz led strip”, “wiz light bar”, “wiz light bulb”, “wiz light strip”, “wiz light switch” and “wiz lights”, summed into one figure. - [Philips Hue profile](/demand/nz/brands/philips-hue) - [WiZ profile](/demand/nz/brands/wiz-lights) - [All smart lighting brands in New Zealand](/demand/nz/categories/nz-smart-lighting-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Philips Hue or WiZ more popular in search? In September 2026, Philips Hue had more branded searches than WiZ among smart lighting brands in New Zealand. Philips Hue had about 2,630 branded searches, while WiZ had 550. Philips Hue made up 11.8% of all smart lighting brand searches we track, and WiZ accounted for 2.5%. ## Cite this page Brandwave. "Philips Hue vs WiZ: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/philips-hue-vs-wiz-lights This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/philips-hue-vs-wiz-lights. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.