--- title: "Philips Hue vs TP-Link Tapo: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Philips Hue or TP-Link Tapo? Compare estimated monthly branded-search demand and Share of Search inside the Smart lighting brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/philips-hue-vs-tp-link-tapo" publisher: "Brandwave" --- # Philips Hue vs TP-Link Tapo: Which is more popular by branded search in New Zealand? Which is more popular in search, Philips Hue or TP-Link Tapo? Compare estimated monthly branded-search demand and Share of Search inside the Smart lighting brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Philips Hue and TP-Link Tapo - **Competitive set**: Smart lighting brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Philips Hue Share of Search**: 13.4% - **TP-Link Tapo Share of Search**: 31.4% ## Which is more popular in search, Philips Hue or TP-Link Tapo? - In August 2026, TP-Link Tapo had more branded searches than Philips Hue among smart lighting brands in New Zealand. TP-Link Tapo was estimated to have 9.9K branded searches compared to Philips Hue’s 4.2K, and held a 31.4% Share of Search versus Philips Hue’s 13.4%. - TP-Link Tapo was ahead of Philips Hue in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Philips Hue’s estimated Share of Search among smart lighting brands in New Zealand moved from 12% to 13.4%, and its estimated monthly branded searches moved from 3.2K to 4.2K. - Across the 11 months ending August 2026, TP-Link Tapo’s estimated Share of Search among smart lighting brands in New Zealand moved from 20% to 31.4%, and its estimated monthly branded searches moved from 5.4K to 9.9K. ## How did search popularity change for New Zealand smart lighting brands in August 2026? - In August 2026, TP-Link Tapo gained estimated Share of Search among smart lighting brands in New Zealand, from 26.5% to 31.4%. - Estimated monthly branded searches for Philips Hue in New Zealand rose 31.4% over 11 measured months, from 3.2K to 4.2K in August 2026. ## Month by month | Month | Philips Hue estimated searches | Philips Hue Share of Search | Philips Hue rank | TP-Link Tapo estimated searches | TP-Link Tapo Share of Search | TP-Link Tapo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.2K | 12% | 3 | 5.4K | 20% | 2 | | Nov 2025 | 3.5K | 12.4% | 3 | 6.3K | 22.1% | 2 | | Dec 2025 | 3.7K | 14% | 3 | 6.6K | 25.2% | 2 | | Jan 2026 | 3.5K | 12.7% | 3 | 6.9K | 24.6% | 2 | | Feb 2026 | 2.8K | 11.9% | 3 | 5.1K | 21.8% | 2 | | Mar 2026 | 3K | 10.8% | 3 | 5.9K | 21.3% | 2 | | Apr 2026 | 4.2K | 11.2% | 3 | 6.5K | 17.3% | 2 | | May 2026 | 4.8K | 14.5% | 3 | 7.3K | 22.2% | 2 | | Jun 2026 | 5K | 15.8% | 3 | 7.8K | 24.6% | 2 | | Jul 2026 | 4.5K | 13.3% | 3 | 9K | 26.5% | 2 | | Aug 2026 | 4.2K | 13.4% | 3 | 9.9K | 31.4% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Philips Hue’s and TP-Link Tapo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Philips Hue**: Measured on the search terms “bulb philips hue”, “hue bulbs”, “hue lights”, “lamps for philips hue”, “philips hue com”, “philips hue dimmer switch”, “philips hue downlight”, “philips hue lamp bulb”, “philips hue led”, “philips hue light strip”, “philips hue near me”, “philips hue nz”, “philips hue online”, “philips hue outdoor lights”, “philips hue smartplug”, “philips hue starter kit”, “philipshue”, “philipshue led” and “philipshue light strip”, summed into one figure. - **TP-Link Tapo**: Measured on the search terms “tapo”, “tapo c420”, “tapo c720”, “tapo camera”, “tapo cctv”, “tapo com”, “tapo h110”, “tapo h200”, “tapo hub”, “tapo p100”, “tapo p110”, “tapo p110m”, “tapo plug”, “tapo sensor”, “tapo t310”, “tapo t315”, “tapo tp link”, “to link tapo”, “tp link tapo 110”, “tp link tapo camera”, “tp link tapo doorbell”, “tp link tapo led”, “tp link tapo light strip”, “tp link tapo near me”, “tp link tapo nz”, “tp link tapo online”, “tp link tapo p110”, “tp link tapo p300” and “tp link tapo security camera”, summed into one figure. - [Philips Hue profile](/demand/nz/brands/philips-hue) - [TP-Link Tapo profile](/demand/nz/brands/tp-link-tapo) - [All smart lighting brands in New Zealand](/demand/nz/categories/nz-smart-lighting-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Philips Hue or TP-Link Tapo? In August 2026, TP-Link Tapo had more branded searches than Philips Hue among smart lighting brands in New Zealand. TP-Link Tapo was estimated to have 9.9K branded searches compared to Philips Hue’s 4.2K, and held a 31.4% Share of Search versus Philips Hue’s 13.4%. ## Cite this page Brandwave. "Philips Hue vs TP-Link Tapo: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/philips-hue-vs-tp-link-tapo This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/philips-hue-vs-tp-link-tapo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.