---
title: "Philips Avent vs Tommee Tippee: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Philips Avent or Tommee Tippee? Compare estimated monthly branded-search demand and Share of Search inside the Baby bottle brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/philips-avent-vs-tommee-tippee"
publisher: "Brandwave"
---

# Philips Avent vs Tommee Tippee: Which is more popular by branded search in New Zealand?

Which is more popular in search, Philips Avent or Tommee Tippee? Compare estimated monthly branded-search demand and Share of Search inside the Baby bottle brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Philips Avent and Tommee Tippee
- **Competitive set**: Baby bottle brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Philips Avent Share of Search**: 11.2%
- **Tommee Tippee Share of Search**: 52.4%

## Which is more popular in search, Philips Avent or Tommee Tippee?

- In August 2026, Tommee Tippee had more branded searches than Philips Avent among baby bottle brands in New Zealand. Tommee Tippee was estimated to have 9.9K branded searches compared to Philips Avent’s 2.1K, and held a 52.4% Share of Search versus Philips Avent’s 11.2%.
- Tommee Tippee was ahead of Philips Avent in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Philips Avent’s estimated Share of Search among baby bottle brands in New Zealand moved from 12.8% to 11.2%, and its estimated monthly branded searches moved from 1.7K to 2.1K.
- Across the 11 months ending August 2026, Tommee Tippee’s estimated Share of Search among baby bottle brands in New Zealand moved from 54% to 52.4%, and its estimated monthly branded searches moved from 7.2K to 9.9K.

## How did search popularity change for New Zealand baby bottle brands in August 2026?

- In August 2026, Tommee Tippee gained estimated Share of Search among baby bottle brands in New Zealand, from 51.9% to 52.4%.
- Estimated monthly branded searches for Philips Avent in New Zealand rose 23.4% over 11 measured months, from 1.7K to 2.1K in August 2026.

## Month by month

| Month | Philips Avent estimated searches | Philips Avent Share of Search | Philips Avent rank | Tommee Tippee estimated searches | Tommee Tippee Share of Search | Tommee Tippee rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.7K | 12.8% | 4 | 7.2K | 54% | 1 |
| Nov 2025 | 1.7K | 13.2% | 4 | 6.7K | 52.1% | 1 |
| Dec 2025 | 1.8K | 14.5% | 3 | 6.6K | 53.5% | 1 |
| Jan 2026 | 2K | 13.2% | 3 | 8.1K | 54.3% | 1 |
| Feb 2026 | 1.8K | 13.5% | 4 | 6.8K | 51.3% | 1 |
| Mar 2026 | 1.9K | 12.7% | 4 | 7.5K | 51.5% | 1 |
| Apr 2026 | 1.9K | 13.3% | 3 | 7.2K | 50.1% | 1 |
| May 2026 | 2K | 12.5% | 4 | 8.3K | 53.1% | 1 |
| Jun 2026 | 1.9K | 11.9% | 4 | 8.2K | 50.4% | 1 |
| Jul 2026 | 2.1K | 11.2% | 4 | 9.6K | 51.9% | 1 |
| Aug 2026 | 2.1K | 11.2% | 4 | 9.9K | 52.4% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Philips Avent’s and Tommee Tippee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Philips Avent**: Measured on the search terms “avent bottles”, “philips avent”, “philips avent breast pumps”, “philips avent dummy”, “philips avent microwave steriliser”, “philips avent natural response”, “philips avent near me”, “philips avent nz”, “philips avent soothie”, “philips avent steriliser and dryer”, “philips avent teats”, “philips avent termometer” and “philipsavent”, summed into one figure.
- **Tommee Tippee**: Measured on the search terms “nappy bin tommee tippee refills”, “tommee tippee”, “tommee tippee blackout blind”, “tommee tippee bottle machine”, “tommee tippee bottle steriliser”, “tommee tippee bottle warmer”, “tommee tippee bottles”, “tommee tippee bottles nz”, “tommee tippee dummy”, “tommee tippee glass bottles”, “tommee tippee gro clock”, “tommee tippee nappy bin”, “tommee tippee near me”, “tommee tippee nz”, “tommee tippee pacifier”, “tommee tippee perfect prep”, “tommee tippee prep machine”, “tommee tippee sippy cups”, “tommee tippee soother”, “tommee tippee steriliser”, “tommee tippee teats”, “tommeetippee”, “tommeetippee bottles”, “tommeetippee com”, “tommeetippee dummy”, “tommeetippee nz” and “tommeetippee teats”, summed into one figure.

- [Philips Avent profile](/demand/nz/brands/philips-avent)
- [Tommee Tippee profile](/demand/nz/brands/tommee-tippee)
- [All baby bottle brands in New Zealand](/demand/nz/categories/nz-baby-bottle-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Philips Avent or Tommee Tippee?

In August 2026, Tommee Tippee had more branded searches than Philips Avent among baby bottle brands in New Zealand. Tommee Tippee was estimated to have 9.9K branded searches compared to Philips Avent’s 2.1K, and held a 52.4% Share of Search versus Philips Avent’s 11.2%.

## Cite this page

Brandwave. "Philips Avent vs Tommee Tippee: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/philips-avent-vs-tommee-tippee

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/philips-avent-vs-tommee-tippee. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
