--- title: "phil&teds vs UPPAbaby: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, phil&teds or UPPAbaby? Compare estimated monthly branded-search demand and Share of Search inside the Pram and stroller brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/phil-and-teds-vs-uppababy" publisher: "Brandwave" --- # phil&teds vs UPPAbaby: Which is more popular by branded search in New Zealand? Which is more popular in search, phil&teds or UPPAbaby? Compare estimated monthly branded-search demand and Share of Search inside the Pram and stroller brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: phil&teds and UPPAbaby - **Competitive set**: Pram and stroller brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **phil&teds Share of Search**: 10.9% - **UPPAbaby Share of Search**: 13.8% ## Which is more popular in search, phil&teds or UPPAbaby? - In August 2026, UPPAbaby had more branded searches than phil&teds among pram and stroller brands in New Zealand. UPPAbaby was estimated to have 2.7K branded searches compared to phil&teds’ 2.1K, and held a 13.8% Share of Search versus phil&teds’ 10.9%. - The lead changed hands 2 times in the 11 months ending August 2026: phil&teds took it in January 2026, UPPAbaby took it in February 2026. - Across the 11 months ending August 2026, phil&teds’ estimated Share of Search among pram and stroller brands in New Zealand moved from 12.2% to 10.9%, and its estimated monthly branded searches moved from 2.4K to 2.1K. - Across the 11 months ending August 2026, UPPAbaby’s estimated Share of Search among pram and stroller brands in New Zealand moved from 13.1% to 13.8%, and its estimated monthly branded searches moved from 2.6K to 2.7K. ## How did search popularity change for New Zealand pram and stroller brands in August 2026? - In August 2026, UPPAbaby gained estimated Share of Search among pram and stroller brands in New Zealand, from 12.8% to 13.8%. - In August 2026, phil&teds lost estimated Share of Search among pram and stroller brands in New Zealand, from 11.9% to 10.9%. ## Month by month | Month | phil&teds estimated searches | phil&teds Share of Search | phil&teds rank | UPPAbaby estimated searches | UPPAbaby Share of Search | UPPAbaby rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 12.2% | 4 | 2.6K | 13.1% | 3 | | Nov 2025 | 2.3K | 10.6% | 4 | 3.1K | 13.9% | 3 | | Dec 2025 | 2K | 12.4% | 4 | 2.1K | 12.9% | 3 | | Jan 2026 | 2.4K | 11.5% | 3 | 2.3K | 10.9% | 4 | | Feb 2026 | 1.9K | 11.2% | 4 | 2K | 12% | 3 | | Mar 2026 | 2.2K | 11.7% | 4 | 2.4K | 12.9% | 3 | | Apr 2026 | 1.7K | 10% | 4 | 2.4K | 13.7% | 3 | | May 2026 | 1.9K | 10.8% | 4 | 2.6K | 14.4% | 3 | | Jun 2026 | 1.9K | 10.6% | 4 | 2.4K | 13.4% | 3 | | Jul 2026 | 2.1K | 11.9% | 4 | 2.3K | 12.8% | 3 | | Aug 2026 | 2.1K | 10.9% | 4 | 2.7K | 13.8% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using phil&teds’ and UPPAbaby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **phil&teds**: Measured on the search terms “phil & teds”, “phil & teds capsule”, “phil & teds pram”, “phil & teds travel cot”, “phil and teds double pram”, “phil and teds high chair”, “phil and teds portacot”, “phil&teds”, “phil&teds buggy”, “phil&teds near me”, “phil&teds nz”, “phil&teds online”, “phil&teds pram”, “phil&teds stroller”, “philandteds com”, “philteds”, “philteds pram” and “philteds stroller”, summed into one figure. - **UPPAbaby**: Measured on the search terms “uppababy”, “uppababy bassinet”, “uppababy bassinet stand”, “uppababy buggy”, “uppababy carriage”, “uppababy com”, “uppababy cruz”, “uppababy cruz v2”, “uppababy cruz v3”, “uppababy minu”, “uppababy minuv2”, “uppababy near me”, “uppababy nz”, “uppababy pram”, “uppababy ridge”, “uppababy vista”, “uppababy vista 3”, “uppababy vista pushchair”, “uppababy vista v2”, “uppababy vista v2 stroller” and “uppababy vista v3”, summed into one figure. - [phil&teds profile](/demand/nz/brands/phil-and-teds) - [UPPAbaby profile](/demand/nz/brands/uppababy) - [All pram and stroller brands in New Zealand](/demand/nz/categories/nz-pram-and-stroller-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, phil&teds or UPPAbaby? In August 2026, UPPAbaby had more branded searches than phil&teds among pram and stroller brands in New Zealand. UPPAbaby was estimated to have 2.7K branded searches compared to phil&teds’ 2.1K, and held a 13.8% Share of Search versus phil&teds’ 10.9%. ## Cite this page Brandwave. "phil&teds vs UPPAbaby: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/phil-and-teds-vs-uppababy This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/phil-and-teds-vs-uppababy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.