--- title: "Phil & Teds vs Stokke: Which is searched more in New Zealand?" description: "Is Phil & Teds or Stokke more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby high chair brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/phil-and-teds-vs-stokke" publisher: "Brandwave" --- # Phil & Teds vs Stokke: Which is searched more in New Zealand? Is Phil & Teds or Stokke more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby high chair brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Phil & Teds and Stokke - **Competitive set**: Baby high chair brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Phil & Teds Share of Search**: 2% - **Stokke Share of Search**: 8.5% ## Is Phil & Teds or Stokke more popular in search? - In September 2026, Stokke had more branded searches than Phil & Teds among baby high chair brands in New Zealand. Stokke had about 2,480 branded searches, while Phil & Teds had 590. Stokke made up 8.5% of all baby high chair brand searches we track, and Phil & Teds accounted for 2%. - Stokke was ahead of Phil & Teds in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Phil & Teds’ share of searches among baby high chair brands in New Zealand held steady at 2%, and its estimated monthly branded searches moved from 720 to 590. - Across the 12 months ending September 2026, Stokke’s share of searches among baby high chair brands in New Zealand moved from 8% to 8.5%, and its estimated monthly branded searches moved from 2.9K to 2.5K. ## Top baby high chair brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Stokke appeared in all four answers. Phil & Teds did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Mocka | 1st | 1 of 3 | 1 of 1 | 2 of 4 | | Stokke | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Edwards & Co | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Phil & Teds | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about baby high chair brands - Asked ChatGPT "Which baby high chair brand should I buy in New Zealand?": 1. Stokke - Asked ChatGPT "What are the best baby high chair brands in New Zealand?": 1. Stokke, 2. Mocka - Asked ChatGPT "What's the best baby high chair brand in New Zealand for a feeding seat?": 1. Stokke - Searched Google, AI Overview "high chair for baby": 1. Mocka, 2. Stokke Not named in any answer: Edwards & Co and Phil & Teds. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand baby high chair brands in September 2026? - In September 2026, Stokke lost share of searches among baby high chair brands in New Zealand, from 9.7% to 8.5%. - Estimated monthly branded searches for Phil & Teds in New Zealand fell 18.1% over 12 measured months, from 720 to 590 in September 2026. ## Month by month | Month | Phil & Teds estimated searches | Phil & Teds Share of Search | Phil & Teds rank | Stokke estimated searches | Stokke Share of Search | Stokke rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 720 | 2% | 4 | 2.9K | 8% | 3 | | Nov 2025 | 720 | 1.7% | 4 | 3.8K | 8.7% | 3 | | Dec 2025 | 590 | 2% | 4 | 2.2K | 7.4% | 3 | | Jan 2026 | 720 | 2% | 4 | 2.6K | 7.2% | 3 | | Feb 2026 | 590 | 2.3% | 4 | 2.1K | 8.4% | 3 | | Mar 2026 | 720 | 2.3% | 4 | 2.4K | 7.7% | 3 | | Apr 2026 | 480 | 1.6% | 4 | 2.5K | 8.3% | 3 | | May 2026 | 590 | 1.7% | 4 | 2.5K | 7.2% | 3 | | Jun 2026 | 590 | 1.6% | 4 | 2.5K | 7% | 3 | | Jul 2026 | 720 | 2.3% | 4 | 3.4K | 10.8% | 3 | | Aug 2026 | 590 | 1.9% | 4 | 3.1K | 9.7% | 3 | | Sep 2026 | 590 | 2% | 4 | 2.5K | 8.5% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Phil & Teds’ and Stokke’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Phil & Teds**: Measured on the search terms “phil & teds”, “phil&teds” and “philteds”, summed into one figure. - **Stokke**: Measured on the search terms “stokke”, “stokke flexi bath”, “stokke high chair”, “stokke pram” and “stokke trapp”, summed into one figure. - [Phil & Teds profile](/demand/nz/brands/phil-and-teds) - [Stokke profile](/demand/nz/brands/stokke) - [All baby high chair brands in New Zealand](/demand/nz/categories/nz-baby-high-chair-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Phil & Teds or Stokke more popular in search? In September 2026, Stokke had more branded searches than Phil & Teds among baby high chair brands in New Zealand. Stokke had about 2,480 branded searches, while Phil & Teds had 590. Stokke made up 8.5% of all baby high chair brand searches we track, and Phil & Teds accounted for 2%. ## Cite this page Brandwave. "Phil & Teds vs Stokke: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/phil-and-teds-vs-stokke This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/phil-and-teds-vs-stokke. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.