--- title: "Pharmacy 53 vs Pharmacy Three Rivers: Which is more popular in New Zealand?" description: "Is Pharmacy 53 or Pharmacy Three Rivers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gisborne pharmacies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/pharmacy-53-vs-pharmacy-three-rivers" publisher: "Brandwave" --- # Pharmacy 53 vs Pharmacy Three Rivers: Which is more popular in New Zealand? Is Pharmacy 53 or Pharmacy Three Rivers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gisborne pharmacies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Pharmacy 53 and Pharmacy Three Rivers - **Competitive set**: Gisborne pharmacies - **Market**: New Zealand - **Month measured**: Oct 2026 - **Pharmacy 53 Share of Search**: 45.9% - **Pharmacy Three Rivers Share of Search**: 6.4% ## Is Pharmacy 53 or Pharmacy Three Rivers more popular in search? - In October 2026, Pharmacy 53 had more branded searches than Pharmacy Three Rivers among Gisborne pharmacies in New Zealand. Pharmacy 53 had about 1,860 branded searches, while Pharmacy Three Rivers had 260. Pharmacy 53 made up 45.9% of all Gisborne pharmacy searches we track, and Pharmacy Three Rivers accounted for 6.4%. - Pharmacy 53 was ahead of Pharmacy Three Rivers in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Pharmacy 53’s share of searches among Gisborne pharmacies in New Zealand moved from 51.7% to 45.9%, and its estimated monthly branded searches moved from 2.1K to 1.9K. - Across the 12 months ending October 2026, Pharmacy Three Rivers’ share of searches among Gisborne pharmacies in New Zealand held steady at 6.4%, and its estimated monthly branded searches held steady at 260. ## Top Gisborne pharmacies in ChatGPT and Google AI Overviews In three ChatGPT questions, Pharmacy Three Rivers appeared in all three answers. Pharmacy 53 was mentioned in two out of three: in two of the three ChatGPT answers. Pharmacy 53 was listed before Pharmacy Three Rivers in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Pharmacy Three Rivers | 1st | 3 of 3 | 3 of 3 | | Pharmacy 53 | 2nd | 2 of 3 | 2 of 3 | | Gordon's Pharmacy | 3rd | 3 of 3 | 3 of 3 | | Horouta Pharmacy | 4th | 2 of 3 | 2 of 3 | | Sean Shivnan Pharmacy | 5th | 1 of 3 | 1 of 3 | ## Every AI answer about Gisborne pharmacies - Asked ChatGPT "Which pharmacy should I shop at in Gisborne, New Zealand?": 1. Pharmacy 53, 2. Pharmacy Three Rivers, 3. Gordon's Pharmacy - Asked ChatGPT "What are the best pharmacies in Gisborne, New Zealand?": 1. Pharmacy 53, 2. Sean Shivnan Pharmacy, 3. Pharmacy Three Rivers, 4. Gordon's Pharmacy, 5. Horouta Pharmacy - Asked ChatGPT "What's the best pharmacy in Gisborne, New Zealand for prescriptions?": 1. Pharmacy Three Rivers, 2. Horouta Pharmacy, 3. Gordon's Pharmacy Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Gisborne pharmacies in October 2026? - In October 2026, Pharmacy Three Rivers gained share of searches among Gisborne pharmacies in New Zealand, from 5.4% to 6.4%. - In October 2026, Pharmacy 53 lost share of searches among Gisborne pharmacies in New Zealand, from 48.2% to 45.9%. ## How has branded search for Pharmacy 53 and Pharmacy Three Rivers changed in New Zealand over the last 12 months? | Month | Pharmacy 53 estimated searches | Pharmacy 53 Share of Search | Pharmacy 53 rank | Pharmacy Three Rivers estimated searches | Pharmacy Three Rivers Share of Search | Pharmacy Three Rivers rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 2.1K | 51.7% | 1 | 260 | 6.4% | 5 | | Dec 2025 | 2.7K | 52.9% | 1 | 320 | 6.2% | 5 | | Jan 2026 | 2.1K | 51.2% | 1 | 320 | 7.9% | 5 | | Feb 2026 | 1.8K | 49.4% | 1 | 210 | 5.9% | 5 | | Mar 2026 | 2.2K | 51.4% | 1 | 260 | 6.2% | 5 | | Apr 2026 | 2.1K | 52.5% | 1 | 260 | 6.5% | 5 | | May 2026 | 2.1K | 52.7% | 1 | 210 | 5.3% | 5 | | Jun 2026 | 2.1K | 52.4% | 1 | 210 | 5.3% | 5 | | Jul 2026 | 1.8K | 45.3% | 1 | 260 | 6.5% | 5 | | Aug 2026 | 2.2K | 49.1% | 1 | 210 | 4.8% | 5 | | Sep 2026 | 1.9K | 48.2% | 1 | 210 | 5.4% | 5 | | Oct 2026 | 1.9K | 45.9% | 1 | 260 | 6.4% | 5 | ## How are Pharmacy 53’s and Pharmacy Three Rivers’ branded searches counted? Brandwave collects information about searches that people make online using Pharmacy 53’s and Pharmacy Three Rivers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Pharmacy 53**: Measured on the search terms “pharmacy 53”, “pharmacy 53 gisborne” and “pharmacy53”, summed into one figure. - **Pharmacy Three Rivers**: Measured on the search term “pharmacy three rivers”. - [Pharmacy 53 profile](/demand/nz/brands/pharmacy-53) - [Pharmacy Three Rivers profile](/demand/nz/brands/pharmacy-three-rivers) - [All Gisborne pharmacies in New Zealand](/demand/nz/locations/gisborne/pharmacies): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Pharmacy 53 or Pharmacy Three Rivers more popular in search? In October 2026, Pharmacy 53 had more branded searches than Pharmacy Three Rivers among Gisborne pharmacies in New Zealand. Pharmacy 53 had about 1,860 branded searches, while Pharmacy Three Rivers had 260. Pharmacy 53 made up 45.9% of all Gisborne pharmacy searches we track, and Pharmacy Three Rivers accounted for 6.4%. ## Cite this page Brandwave. "Pharmacy 53 vs Pharmacy Three Rivers: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/pharmacy-53-vs-pharmacy-three-rivers This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/pharmacy-53-vs-pharmacy-three-rivers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.