---
title: "Phantom Billstickers vs VAST Billboards: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Phantom Billstickers or VAST Billboards? Compare estimated monthly branded-search demand and Share of Search inside the Out-of-Home Advertising set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/phantom-billstickers-vs-vast-billboards"
publisher: "Brandwave"
---

# Phantom Billstickers vs VAST Billboards: Which is more popular by branded search in New Zealand?

Which is more popular in search, Phantom Billstickers or VAST Billboards? Compare estimated monthly branded-search demand and Share of Search inside the Out-of-Home Advertising set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Phantom Billstickers and VAST Billboards
- **Competitive set**: Out-of-Home Advertising
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Phantom Billstickers Share of Search**: 11.6%
- **VAST Billboards Share of Search**: 6.6%

## Which is more popular in search, Phantom Billstickers or VAST Billboards?

- In August 2026, Phantom Billstickers had more branded searches than VAST Billboards among Out-of-Home advertising in New Zealand. Phantom Billstickers was estimated to have 560 branded searches compared to VAST Billboards’ 320, and held an 11.6% Share of Search versus VAST Billboards’ 6.6%.
- Phantom Billstickers was ahead of VAST Billboards in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Phantom Billstickers’ estimated Share of Search among Out-of-Home advertising in New Zealand moved from 14.9% to 11.6%, and its estimated monthly branded searches moved from 650 to 560.
- Across the 11 months ending August 2026, VAST Billboards’ estimated Share of Search among Out-of-Home advertising in New Zealand moved from 3.9% to 6.6%, and its estimated monthly branded searches moved from 170 to 320.

## How did search popularity change for New Zealand Out-of-Home advertising in August 2026?

- In August 2026, Phantom Billstickers lost estimated Share of Search among Out-of-Home advertising in New Zealand, from 13.5% to 11.6%.
- Estimated monthly branded searches for VAST Billboards in New Zealand rose 88.2% over 11 measured months, from 170 to 320 in August 2026.

## Month by month

| Month | Phantom Billstickers estimated searches | Phantom Billstickers Share of Search | Phantom Billstickers rank | VAST Billboards estimated searches | VAST Billboards Share of Search | VAST Billboards rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 650 | 14.9% | 2 | 170 | 3.9% | 8 |
| Nov 2025 | 570 | 14.4% | 3 | 140 | 3.5% | 8 |
| Dec 2025 | 450 | 15.4% | 3 | 110 | 3.8% | 7 |
| Jan 2026 | 660 | 14.5% | 2 | 110 | 2.4% | 8 |
| Feb 2026 | 560 | 15.1% | 3 | 140 | 3.8% | 8 |
| Mar 2026 | 780 | 16.9% | 3 | 170 | 3.7% | 8 |
| Apr 2026 | 550 | 14.5% | 2 | 170 | 4.5% | 7 |
| May 2026 | 560 | 11.4% | 3 | 140 | 2.9% | 8 |
| Jun 2026 | 470 | 12.1% | 5 | 140 | 3.6% | 8 |
| Jul 2026 | 530 | 13.5% | 4 | 260 | 6.6% | 7 |
| Aug 2026 | 560 | 11.6% | 4 | 320 | 6.6% | 7 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Phantom Billstickers’ and VAST Billboards’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Phantom Billstickers**: Measured on the search terms “phantom billstickers”, “phantom billstickers auckland”, “phantom billstickers christchurch”, “phantom billstickers dunedin”, “phantom billstickers prices”, “phantom billstickers wellington” and “phantom posters”, summed into one figure.
- **VAST Billboards**: Measured on the search term “Vast Billboards”.

- [Phantom Billstickers profile](/demand/nz/brands/phantom-billstickers)
- [VAST Billboards profile](/demand/nz/brands/vast-billboards)
- [All Out-of-Home advertising in New Zealand](/demand/nz/categories/out-of-home-advertising): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Phantom Billstickers or VAST Billboards?

In August 2026, Phantom Billstickers had more branded searches than VAST Billboards among Out-of-Home advertising in New Zealand. Phantom Billstickers was estimated to have 560 branded searches compared to VAST Billboards’ 320, and held an 11.6% Share of Search versus VAST Billboards’ 6.6%.

## Cite this page

Brandwave. "Phantom Billstickers vs VAST Billboards: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/phantom-billstickers-vs-vast-billboards

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/phantom-billstickers-vs-vast-billboards. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.