--- title: "Phantom Billstickers vs QMS Media New Zealand: Which is more popular in New Zealand?" description: "Is Phantom Billstickers or QMS Media New Zealand more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Out-of-Home advertising set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/phantom-billstickers-vs-qms-media-new-zealand" publisher: "Brandwave" --- # Phantom Billstickers vs QMS Media New Zealand: Which is more popular in New Zealand? Is Phantom Billstickers or QMS Media New Zealand more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Out-of-Home advertising set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Phantom Billstickers and QMS Media New Zealand - **Competitive set**: Out-of-Home advertising - **Market**: New Zealand - **Month measured**: Sep 2026 - **Phantom Billstickers Share of Search**: 11.6% - **QMS Media New Zealand Share of Search**: 0% ## Is Phantom Billstickers or QMS Media New Zealand more popular in search? - In September 2026, Phantom Billstickers had more branded searches than QMS Media New Zealand among Out-of-Home advertising in New Zealand. Phantom Billstickers had about 510 branded searches, while QMS Media New Zealand had 0. Phantom Billstickers made up 11.6% of all Out-of-Home advertising searches we track, and QMS Media New Zealand accounted for 0%. - Phantom Billstickers was ahead of QMS Media New Zealand in every measured month of the 11 months ending September 2026. - Across the 11 months ending September 2026, Phantom Billstickers’ share of searches among Out-of-Home advertising in New Zealand moved from 14% to 11.6%, and its estimated monthly branded searches moved from 520 to 510. - Across the 11 months ending September 2026, QMS Media New Zealand’s share of searches among Out-of-Home advertising in New Zealand moved from 0.27% to 0%, and its estimated monthly branded searches moved from 10 to 0. ## Top Out-of-Home advertising in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Phantom Billstickers was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. QMS Media New Zealand was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. QMS Media New Zealand was listed before Phantom Billstickers in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | QMS Media New Zealand | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Lumo Digital Outdoor | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | JCDecaux | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Go Media | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | oOh!media | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Phantom Billstickers | 6th | 2 of 3 | 2 of 2 | 4 of 5 | | Shout Media | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Jolly Billboards | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | VAST Billboards | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about Out-of-Home advertising - Asked ChatGPT "Which outdoor advertising company should I hire in New Zealand?": 1. Lumo Digital Outdoor, 2. Go Media, 3. JCDecaux, 4. Jolly Billboards - Asked ChatGPT "What are the best outdoor advertising companies in New Zealand?": 1. QMS Media New Zealand, 2. Lumo Digital Outdoor, 3. Go Media, 4. JCDecaux, 5. Phantom Billstickers - Asked ChatGPT "What's the best outdoor advertising company in New Zealand for local brand visibility?": 1. QMS Media New Zealand, 2. Phantom Billstickers, 3. oOh!media, 4. Shout Media, 5. Lumo Digital Outdoor - Searched Google, AI Overview "outdoor advertising companies": 1. JCDecaux, 2. oOh!media, 3. QMS Media New Zealand, 4. Lumo Digital Outdoor, 5. Go Media, 6. Phantom Billstickers - Searched Google, AI Overview "best outdoor advertising": 1. JCDecaux, 2. Phantom Billstickers Not named in any answer: VAST Billboards. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Out-of-Home advertising in September 2026? - Estimated monthly branded searches for QMS Media New Zealand in New Zealand fell 100% over 11 measured months, from 10 to 0 in September 2026. ## How has branded search for Phantom Billstickers and QMS Media New Zealand changed in New Zealand over the last 12 months? | Month | Phantom Billstickers estimated searches | Phantom Billstickers Share of Search | Phantom Billstickers rank | QMS Media New Zealand estimated searches | QMS Media New Zealand Share of Search | QMS Media New Zealand rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 520 | 14% | 3 | 10 | 0.27% | 9 | | Dec 2025 | 420 | 15.3% | 3 | 0 | 0% | 9 | | Jan 2026 | 620 | 14.3% | 2 | 10 | 0.23% | 9 | | Feb 2026 | 510 | 14.6% | 3 | 10 | 0.29% | 9 | | Mar 2026 | 750 | 17.1% | 3 | 10 | 0.23% | 9 | | Apr 2026 | 500 | 14.1% | 3 | 0 | 0% | 9 | | May 2026 | 510 | 10.9% | 3 | 10 | 0.21% | 9 | | Jun 2026 | 420 | 11.6% | 5 | 0 | 0% | 9 | | Jul 2026 | 500 | 13.6% | 3 | 0 | 0% | 9 | | Aug 2026 | 520 | 11.4% | 4 | 0 | 0% | 9 | | Sep 2026 | 510 | 11.6% | 4 | 0 | 0% | 9 | | Oct 2026 | — | — | — | — | — | — | ## How are Phantom Billstickers’ and QMS Media New Zealand’s branded searches counted? Brandwave collects information about searches that people make online using Phantom Billstickers’ and QMS Media New Zealand’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Phantom Billstickers**: Measured on the search terms “phantom billstickers”, “phantom billstickers dunedin” and “phantom posters”, summed into one figure. - **QMS Media New Zealand**: Measured on the search term “qms media new zealand”. - [Phantom Billstickers profile](/demand/nz/brands/phantom-billstickers) - [QMS Media New Zealand profile](/demand/nz/brands/qms-media-new-zealand) - [All Out-of-Home advertising in New Zealand](/demand/nz/categories/out-of-home-advertising): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Phantom Billstickers or QMS Media New Zealand more popular in search? In September 2026, Phantom Billstickers had more branded searches than QMS Media New Zealand among Out-of-Home advertising in New Zealand. Phantom Billstickers had about 510 branded searches, while QMS Media New Zealand had 0. Phantom Billstickers made up 11.6% of all Out-of-Home advertising searches we track, and QMS Media New Zealand accounted for 0%. ## Cite this page Brandwave. "Phantom Billstickers vs QMS Media New Zealand: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/phantom-billstickers-vs-qms-media-new-zealand This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/phantom-billstickers-vs-qms-media-new-zealand. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.