---
title: "PGG Wrightson vs Wrightson Seeds: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, PGG Wrightson or Wrightson Seeds? Compare estimated monthly branded-search demand and Share of Search inside the Rural supply stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/pgg-wrightson-vs-wrightson-seeds"
publisher: "Brandwave"
---

# PGG Wrightson vs Wrightson Seeds: Which is more popular by branded search in New Zealand?

Which is more popular in search, PGG Wrightson or Wrightson Seeds? Compare estimated monthly branded-search demand and Share of Search inside the Rural supply stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: PGG Wrightson and Wrightson Seeds
- **Competitive set**: Rural supply stores
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **PGG Wrightson Share of Search**: 24.1%
- **Wrightson Seeds Share of Search**: 0.68%

## Which is more popular in search, PGG Wrightson or Wrightson Seeds?

- In August 2026, PGG Wrightson had more branded searches than Wrightson Seeds among rural supply stores in New Zealand. PGG Wrightson was estimated to have 25.6K branded searches compared to Wrightson Seeds’ 720, and held a 24.1% Share of Search versus Wrightson Seeds’ 0.68%.
- PGG Wrightson was ahead of Wrightson Seeds in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, PGG Wrightson’s estimated Share of Search among rural supply stores in New Zealand moved from 24.3% to 24.1%, and its estimated monthly branded searches moved from 25.3K to 25.6K.
- Across the 11 months ending August 2026, Wrightson Seeds’ estimated Share of Search among rural supply stores in New Zealand moved from 0.69% to 0.68%, and its estimated monthly branded searches held steady at 720.

## How did search popularity change for New Zealand rural supply stores in August 2026?

Neither PGG Wrightson nor Wrightson Seeds moved beyond provider rounding among rural supply stores in Aug 2026.

## Month by month

| Month | PGG Wrightson estimated searches | PGG Wrightson Share of Search | PGG Wrightson rank | Wrightson Seeds estimated searches | Wrightson Seeds Share of Search | Wrightson Seeds rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 25.3K | 24.3% | 3 | 720 | 0.69% | 4 |
| Nov 2025 | 25.2K | 25.8% | 3 | 720 | 0.74% | 4 |
| Dec 2025 | 25K | 25.3% | 3 | 390 | 0.4% | 4 |
| Jan 2026 | 20.9K | 22.3% | 3 | 480 | 0.51% | 4 |
| Feb 2026 | 20.8K | 24% | 3 | 720 | 0.83% | 4 |
| Mar 2026 | 25.7K | 24% | 3 | 880 | 0.82% | 4 |
| Apr 2026 | 25.2K | 24% | 3 | 590 | 0.56% | 4 |
| May 2026 | 25.4K | 24.2% | 3 | 590 | 0.56% | 4 |
| Jun 2026 | 24.9K | 22% | 3 | 480 | 0.43% | 4 |
| Jul 2026 | 25.2K | 23.7% | 3 | 590 | 0.56% | 4 |
| Aug 2026 | 25.6K | 24.1% | 3 | 720 | 0.68% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using PGG Wrightson’s and Wrightson Seeds’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **PGG Wrightson**: Measured on the search terms “agonline pgg wrightson”, “pgg wrightson”, “pgg wrightson blenheim road”, “pgg wrightson farm supplies”, “pgg wrightson grass seed”, “pgg wrightson hours”, “pgg wrightson livestock”, “pgg wrightson livestock agents”, “pgg wrightson livestock facebook”, “pgg wrightson livestock sales”, “pgg wrightson near me”, “pgg wrightson nelson”, “pgg wrightson nz”, “pgg wrightson online”, “pgg wrightson opening hours”, “pgg wrightson rewards”, “pgg wrightson sale”, “pgg wrightson seed”, “pgg wrightson shop”, “pgg wrightson store”, “pgg wrightson wool”, “pgg wrightson wyndham”, “pggwrightson”, “pggwrightson co nz” and “pggwrightson store”, summed into one figure.
- **Wrightson Seeds**: Measured on the search term “wrightson seeds”.

- [PGG Wrightson profile](/demand/nz/brands/pgg-wrightson)
- [Wrightson Seeds profile](/demand/nz/brands/wrightson-seeds)
- [All rural supply stores in New Zealand](/demand/nz/categories/nz-rural-supply-stores): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, PGG Wrightson or Wrightson Seeds?

In August 2026, PGG Wrightson had more branded searches than Wrightson Seeds among rural supply stores in New Zealand. PGG Wrightson was estimated to have 25.6K branded searches compared to Wrightson Seeds’ 720, and held a 24.1% Share of Search versus Wrightson Seeds’ 0.68%.

## Cite this page

Brandwave. "PGG Wrightson vs Wrightson Seeds: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/pgg-wrightson-vs-wrightson-seeds

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/pgg-wrightson-vs-wrightson-seeds. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.