--- title: "PetSafe vs Sure Petcare: Which is more popular in New Zealand?" description: "Is PetSafe or Sure Petcare more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smart pet feeder brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/petsafe-vs-sure-petcare" publisher: "Brandwave" --- # PetSafe vs Sure Petcare: Which is more popular in New Zealand? Is PetSafe or Sure Petcare more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smart pet feeder brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: PetSafe and Sure Petcare - **Competitive set**: Smart pet feeder brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **PetSafe Share of Search**: 9.2% - **Sure Petcare Share of Search**: 40% ## Is PetSafe or Sure Petcare more popular in search? - In October 2026, Sure Petcare had more branded searches than PetSafe among smart pet feeder brands in New Zealand. Sure Petcare had about 480 branded searches, while PetSafe had 110. Sure Petcare made up 40% of all smart pet feeder brand searches we track, and PetSafe accounted for 9.2%. - Sure Petcare was ahead of PetSafe in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, PetSafe’s share of searches among smart pet feeder brands in New Zealand held steady at 9.2%, and its estimated monthly branded searches moved from 140 to 110. - Across the 12 months ending October 2026, Sure Petcare’s share of searches among smart pet feeder brands in New Zealand moved from 37.5% to 40%, and its estimated monthly branded searches moved from 570 to 480. ## Top smart pet feeder brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sure Petcare appeared in all five answers. PetSafe was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Sure Petcare was listed before PetSafe in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | PETKIT | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Sure Petcare | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | PETLIBRO | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | PetSafe | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Litter-Robot | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about smart pet feeder brands - Asked ChatGPT "Which smart pet feeder brand should I buy in New Zealand?": 1. PETKIT, 2. PETLIBRO, 3. Sure Petcare - Asked ChatGPT "What are the best smart pet feeder brands in New Zealand?": 1. PETLIBRO, 2. PETKIT, 3. PetSafe, 4. Sure Petcare - Asked ChatGPT "What's the best smart pet feeder brand in New Zealand for feeding pets at home?": 1. PETKIT, 2. Sure Petcare - Searched Google, AI Overview "automatic cat feeder nz": 1. PETKIT, 2. Sure Petcare - Searched Google, AI Overview "pet feeder nz": 1. PETKIT, 2. PetSafe, 3. Sure Petcare Not named in any answer: Litter-Robot. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand smart pet feeder brands in October 2026? - In October 2026, PetSafe overtook PETLIBRO to rank 4th among smart pet feeder brands in New Zealand, with 9.2% of the searches. - In October 2026, Sure Petcare lost share of searches among smart pet feeder brands in New Zealand, from 42.9% to 40%. ## How has branded search for PetSafe and Sure Petcare changed in New Zealand over the last 12 months? | Month | PetSafe estimated searches | PetSafe Share of Search | PetSafe rank | Sure Petcare estimated searches | Sure Petcare Share of Search | Sure Petcare rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 140 | 9.2% | 4 | 570 | 37.5% | 1 | | Dec 2025 | 140 | 9.7% | 4 | 570 | 39.3% | 1 | | Jan 2026 | 170 | 11.3% | 4 | 680 | 45.3% | 1 | | Feb 2026 | 110 | 9.9% | 4 | 460 | 41.4% | 1 | | Mar 2026 | 140 | 10% | 4 | 680 | 48.6% | 1 | | Apr 2026 | 140 | 11.6% | 4 | 570 | 47.1% | 1 | | May 2026 | 110 | 9.3% | 4 | 550 | 46.6% | 1 | | Jun 2026 | 140 | 9.8% | 4 | 550 | 38.5% | 1 | | Jul 2026 | 110 | 8.1% | 4 | 550 | 40.4% | 1 | | Aug 2026 | 110 | 8.1% | 5 | 550 | 40.7% | 1 | | Sep 2026 | 110 | 8.3% | 5 | 570 | 42.9% | 1 | | Oct 2026 | 110 | 9.2% | 4 | 480 | 40% | 1 | ## How are PetSafe’s and Sure Petcare’s branded searches counted? Brandwave collects information about searches that people make online using PetSafe’s and Sure Petcare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **PetSafe**: Measured on the search term “petsafe”. - **Sure Petcare**: Measured on the search terms “sure petcare” and “surefeed”, summed into one figure. - [PetSafe profile](/demand/nz/brands/petsafe) - [Sure Petcare profile](/demand/nz/brands/sure-petcare) - [All smart pet feeder brands in New Zealand](/demand/nz/categories/nz-smart-pet-feeder-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is PetSafe or Sure Petcare more popular in search? In October 2026, Sure Petcare had more branded searches than PetSafe among smart pet feeder brands in New Zealand. Sure Petcare had about 480 branded searches, while PetSafe had 110. Sure Petcare made up 40% of all smart pet feeder brand searches we track, and PetSafe accounted for 9.2%. ## Cite this page Brandwave. "PetSafe vs Sure Petcare: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/petsafe-vs-sure-petcare This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/petsafe-vs-sure-petcare. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.