--- title: "Petrek vs Tractive: Which is searched more in New Zealand?" description: "Is Petrek or Tractive more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet GPS tracker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/petrek-vs-tractive" publisher: "Brandwave" --- # Petrek vs Tractive: Which is searched more in New Zealand? Is Petrek or Tractive more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet GPS tracker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Petrek and Tractive - **Competitive set**: Pet GPS tracker brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Petrek Share of Search**: 0.12% - **Tractive Share of Search**: 6.5% ## Is Petrek or Tractive more popular in search? - In September 2026, Tractive had more branded searches than Petrek among pet GPS tracker brands in New Zealand. Tractive had about 1,620 branded searches, while Petrek had 30. Tractive made up 6.5% of all pet GPS tracker brand searches we track, and Petrek accounted for 0.12%. - Tractive was ahead of Petrek in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Petrek’s share of searches among pet GPS tracker brands in New Zealand moved from 0.17% to 0.12%, and its estimated monthly branded searches moved from 40 to 30. - Across the 12 months ending September 2026, Tractive’s share of searches among pet GPS tracker brands in New Zealand moved from 4.4% to 6.5%, and its estimated monthly branded searches moved from 1K to 1.6K. ## Top pet GPS tracker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tractive appeared in all five answers. Petrek was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Tractive was listed before Petrek in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tractive | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Petrek | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Garmin | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Apple AirTag | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Fi | 5th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about pet GPS tracker brands - Asked ChatGPT "Which pet GPS tracker brand should I buy in New Zealand?": 1. Tractive, 2. Petrek, 3. Apple AirTag - Asked ChatGPT "What are the best pet GPS tracker brands in New Zealand?": 1. Tractive, 2. Petrek, 3. Garmin, 4. Apple AirTag - Asked ChatGPT "What's the best pet GPS tracker brand in New Zealand for my dog?": 1. Tractive, 2. Garmin, 3. Apple AirTag - Searched Google, AI Overview "pet gps tracker nz": 1. Tractive, 2. Petrek - Searched Google, AI Overview "dog tracker nz": 1. Tractive, 2. Petrek, 3. Garmin, 4. Apple AirTag, 5. Fi Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand pet GPS tracker brands in September 2026? - In September 2026, Tractive lost share of searches among pet GPS tracker brands in New Zealand, from 7% to 6.5%. - Estimated monthly branded searches for Petrek in New Zealand fell 25% over 12 measured months, from 40 to 30 in September 2026. ## Month by month | Month | Petrek estimated searches | Petrek Share of Search | Petrek rank | Tractive estimated searches | Tractive Share of Search | Tractive rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40 | 0.17% | 5 | 1K | 4.4% | 3 | | Nov 2025 | 30 | 0.09% | 5 | 1.4K | 4.4% | 3 | | Dec 2025 | 50 | 0.18% | 5 | 1.5K | 5.5% | 3 | | Jan 2026 | 70 | 0.27% | 4 | 1.4K | 5.3% | 3 | | Feb 2026 | 30 | 0.13% | 5 | 1.5K | 6.3% | 3 | | Mar 2026 | 40 | 0.16% | 5 | 1.6K | 6.6% | 3 | | Apr 2026 | 40 | 0.16% | 5 | 1.8K | 7.1% | 3 | | May 2026 | 20 | 0.08% | 5 | 1.8K | 6.9% | 3 | | Jun 2026 | 30 | 0.12% | 5 | 1.6K | 6.4% | 3 | | Jul 2026 | 30 | 0.12% | 5 | 1.7K | 6.8% | 3 | | Aug 2026 | 20 | 0.07% | 5 | 1.9K | 7% | 3 | | Sep 2026 | 30 | 0.12% | 5 | 1.6K | 6.5% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Petrek’s and Tractive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Petrek**: Measured on the search term “petrek”. - **Tractive**: Measured on the search terms “cat tractive”, “collar tractive”, “dog tracker tractive”, “tractive”, “tractive cat gps”, “tractive cat tracker”, “tractive dog”, “tractive gps”, “tractive gps dog”, “tractive gps tracker” and “tractive pet tracker”, summed into one figure. - [Petrek profile](/demand/nz/brands/petrek) - [Tractive profile](/demand/nz/brands/tractive) - [All pet GPS tracker brands in New Zealand](/demand/nz/categories/nz-pet-gps-trackers): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Petrek or Tractive more popular in search? In September 2026, Tractive had more branded searches than Petrek among pet GPS tracker brands in New Zealand. Tractive had about 1,620 branded searches, while Petrek had 30. Tractive made up 6.5% of all pet GPS tracker brand searches we track, and Petrek accounted for 0.12%. ## Cite this page Brandwave. "Petrek vs Tractive: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/petrek-vs-tractive This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/petrek-vs-tractive. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.