--- title: "Petdirect vs Pets Warehouse: Which is searched more in New Zealand?" description: "Is Petdirect or Pets Warehouse more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the pet supplies retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/petdirect-vs-pets-warehouse" publisher: "Brandwave" --- # Petdirect vs Pets Warehouse: Which is searched more in New Zealand? Is Petdirect or Pets Warehouse more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the pet supplies retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Petdirect and Pets Warehouse - **Competitive set**: Pet supplies retailers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Petdirect Share of Search**: 24.6% - **Pets Warehouse Share of Search**: 0.8% ## Is Petdirect or Pets Warehouse more popular in search? - In September 2026, Petdirect had more branded searches than Pets Warehouse among pet supplies retailers in New Zealand. Petdirect had about 27,100 branded searches, while Pets Warehouse had 880. Petdirect made up 24.6% of all pet supplies retailer searches we track, and Pets Warehouse accounted for 0.8%. - Petdirect was ahead of Pets Warehouse in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Petdirect’s share of searches among pet supplies retailers in New Zealand moved from 22.1% to 24.6%, and its estimated monthly branded searches held steady at 27.1K. - Across the 12 months ending September 2026, Pets Warehouse’s share of searches among pet supplies retailers in New Zealand moved from 0.59% to 0.8%, and its estimated monthly branded searches moved from 720 to 880. ## Top pet supplies retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Petdirect was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Pets Warehouse was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Petdirect was listed before Pets Warehouse in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Petstock | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Animates | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Petdirect | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Pets Warehouse | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Raw Essentials | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pet.kiwi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pet supplies retailers - Asked ChatGPT "Which pet supplies store should I shop at in New Zealand?": 1. Animates, 2. Petstock, 3. Petdirect - Asked ChatGPT "What are the best pet supplies stores in New Zealand?": 1. Animates, 2. Petstock, 3. Petdirect, 4. Pets Warehouse - Asked ChatGPT "What's the best pet supplies store in New Zealand for pet food and supplies?": 1. Petdirect, 2. Animates, 3. Petstock - Searched Google, AI Overview "pet supplies nz": 1. Petstock, 2. Pets Warehouse - Searched Google, AI Overview "pet food nz": named none of the brands we track Not named in any answer: Raw Essentials and Pet.kiwi. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand pet supplies retailers in September 2026? - In September 2026, Petdirect overtook Petstock to rank 2nd among pet supplies retailers in New Zealand, with 24.6% of the searches. - Estimated monthly branded searches for Pets Warehouse in New Zealand rose 22.2% over 12 measured months, from 720 to 880 in September 2026. ## Month by month | Month | Petdirect estimated searches | Petdirect Share of Search | Petdirect rank | Pets Warehouse estimated searches | Pets Warehouse Share of Search | Pets Warehouse rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 22.1% | 2 | 720 | 0.59% | 6 | | Nov 2025 | 33.1K | 24.8% | 2 | 720 | 0.54% | 6 | | Dec 2025 | 27.1K | 19.9% | 3 | 880 | 0.65% | 6 | | Jan 2026 | 27.1K | 22.1% | 3 | 880 | 0.72% | 6 | | Feb 2026 | 22.2K | 19.9% | 3 | 720 | 0.64% | 6 | | Mar 2026 | 27.1K | 22.1% | 3 | 720 | 0.59% | 6 | | Apr 2026 | 27.1K | 22.1% | 3 | 880 | 0.72% | 6 | | May 2026 | 27.1K | 22.1% | 3 | 880 | 0.72% | 6 | | Jun 2026 | 27.1K | 23.2% | 2 | 720 | 0.62% | 6 | | Jul 2026 | 22.2K | 19% | 3 | 880 | 0.75% | 6 | | Aug 2026 | 27.1K | 22.2% | 3 | 880 | 0.72% | 6 | | Sep 2026 | 27.1K | 24.6% | 2 | 880 | 0.8% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Petdirect’s and Pets Warehouse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Petdirect**: Measured on the search term “Petdirect”. - **Pets Warehouse**: Measured on the search term “pets warehouse”. - [Petdirect profile](/demand/nz/brands/petdirect) - [Pets Warehouse profile](/demand/nz/brands/pets-warehouse) - [All pet supplies retailers in New Zealand](/demand/nz/categories/nz-pet-supplies-retailers): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Petdirect or Pets Warehouse more popular in search? In September 2026, Petdirect had more branded searches than Pets Warehouse among pet supplies retailers in New Zealand. Petdirect had about 27,100 branded searches, while Pets Warehouse had 880. Petdirect made up 24.6% of all pet supplies retailer searches we track, and Pets Warehouse accounted for 0.8%. ## Cite this page Brandwave. "Petdirect vs Pets Warehouse: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/petdirect-vs-pets-warehouse This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/petdirect-vs-pets-warehouse. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.