--- title: "Petcover vs Southern Cross Pet Insurance: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Petcover or Southern Cross Pet Insurance? Compare estimated monthly branded-search demand and Share of Search inside the Pet insurers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/petcover-vs-southern-cross-pet-insurance" publisher: "Brandwave" --- # Petcover vs Southern Cross Pet Insurance: Which is more popular by branded search in New Zealand? Which is more popular in search, Petcover or Southern Cross Pet Insurance? Compare estimated monthly branded-search demand and Share of Search inside the Pet insurers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Petcover and Southern Cross Pet Insurance - **Competitive set**: Pet insurers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Petcover Share of Search**: 8.1% - **Southern Cross Pet Insurance Share of Search**: 32.4% ## Which is more popular in search, Petcover or Southern Cross Pet Insurance? - In August 2026, Southern Cross Pet Insurance had more branded searches than Petcover among pet insurers in New Zealand. Southern Cross Pet Insurance was estimated to have 6.6K branded searches compared to Petcover’s 1.6K, and held a 32.4% Share of Search versus Petcover’s 8.1%. - Southern Cross Pet Insurance was ahead of Petcover in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Petcover’s estimated Share of Search among pet insurers in New Zealand moved from 11.6% to 8.1%, and its estimated monthly branded searches moved from 2.3K to 1.6K. - Across the 11 months ending August 2026, Southern Cross Pet Insurance’s estimated Share of Search among pet insurers in New Zealand moved from 33.5% to 32.4%, and its estimated monthly branded searches moved from 6.5K to 6.6K. ## How did search popularity change for New Zealand pet insurers in August 2026? - In August 2026, Southern Cross Pet Insurance gained estimated Share of Search among pet insurers in New Zealand, from 30.6% to 32.4%. - In August 2026, Petcover lost estimated Share of Search among pet insurers in New Zealand, from 8.7% to 8.1%. ## Month by month | Month | Petcover estimated searches | Petcover Share of Search | Petcover rank | Southern Cross Pet Insurance estimated searches | Southern Cross Pet Insurance Share of Search | Southern Cross Pet Insurance rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.3K | 11.6% | 4 | 6.5K | 33.5% | 1 | | Nov 2025 | 2.3K | 11.3% | 4 | 6.5K | 32.7% | 1 | | Dec 2025 | 2.1K | 11.1% | 4 | 6.6K | 34% | 1 | | Jan 2026 | 2.5K | 10.7% | 4 | 8.1K | 34.6% | 1 | | Feb 2026 | 1.8K | 8.7% | 5 | 6.6K | 32.1% | 2 | | Mar 2026 | 2K | 8.6% | 5 | 8.1K | 35.2% | 1 | | Apr 2026 | 2.1K | 9.9% | 5 | 6.6K | 31.2% | 2 | | May 2026 | 1.9K | 8.1% | 5 | 8.1K | 35.4% | 1 | | Jun 2026 | 1.6K | 7.4% | 5 | 8.1K | 36% | 1 | | Jul 2026 | 1.9K | 8.7% | 5 | 6.5K | 30.6% | 2 | | Aug 2026 | 1.6K | 8.1% | 5 | 6.6K | 32.4% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Petcover’s and Southern Cross Pet Insurance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Petcover**: Measured on the search terms “petcover”, “petcover insurance”, “petcover new zealand” and “petcover nz”, summed into one figure. - **Southern Cross Pet Insurance**: Measured on the search terms “southern cross pet”, “southern cross pet insurance”, “southern cross pet insurance contact”, “southern cross pet insurance nz”, “southerncrosspet co nz” and “southerncrosspetinsurance”, summed into one figure. - [Petcover profile](/demand/nz/brands/petcover) - [Southern Cross Pet Insurance profile](/demand/nz/brands/southern-cross-pet-insurance) - [All pet insurers in New Zealand](/demand/nz/categories/nz-pet-insurers): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Petcover or Southern Cross Pet Insurance? In August 2026, Southern Cross Pet Insurance had more branded searches than Petcover among pet insurers in New Zealand. Southern Cross Pet Insurance was estimated to have 6.6K branded searches compared to Petcover’s 1.6K, and held a 32.4% Share of Search versus Petcover’s 8.1%. ## Cite this page Brandwave. "Petcover vs Southern Cross Pet Insurance: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/petcover-vs-southern-cross-pet-insurance This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/petcover-vs-southern-cross-pet-insurance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.