---
title: "Pet.kiwi vs Raw Essentials: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Pet.kiwi or Raw Essentials? Compare estimated monthly branded-search demand and Share of Search inside the Pet Supplies Retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/pet-kiwi-vs-raw-essentials"
publisher: "Brandwave"
---

# Pet.kiwi vs Raw Essentials: Which is more popular by branded search in New Zealand?

Which is more popular in search, Pet.kiwi or Raw Essentials? Compare estimated monthly branded-search demand and Share of Search inside the Pet Supplies Retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Pet.kiwi and Raw Essentials
- **Competitive set**: Pet Supplies Retailers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Pet.kiwi Share of Search**: 1.6%
- **Raw Essentials Share of Search**: 3.7%

## Which is more popular in search, Pet.kiwi or Raw Essentials?

- In August 2026, Raw Essentials had more branded searches than Pet.kiwi among pet supplies retailers in New Zealand. Raw Essentials was estimated to have 4.4K branded searches compared to Pet.kiwi’s 1.9K, and held a 3.7% Share of Search versus Pet.kiwi’s 1.6%.
- Raw Essentials was ahead of Pet.kiwi in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Pet.kiwi’s estimated Share of Search among pet supplies retailers in New Zealand moved from 1.3% to 1.6%, and its estimated monthly branded searches moved from 1.6K to 1.9K.
- Across the 11 months ending August 2026, Raw Essentials’ estimated Share of Search among pet supplies retailers in New Zealand moved from 4.5% to 3.7%, and its estimated monthly branded searches moved from 5.4K to 4.4K.

## How did search popularity change for New Zealand pet supplies retailers in August 2026?

- Raw Essentials’ estimated Share of Search among pet supplies retailers in New Zealand has lost ground for 3 months in a row, from 4.5% to 3.7% in August 2026.
- Estimated monthly branded searches for Pet.kiwi in New Zealand rose 18.8% over 11 measured months, from 1.6K to 1.9K in August 2026.

## Month by month

| Month | Pet.kiwi estimated searches | Pet.kiwi Share of Search | Pet.kiwi rank | Raw Essentials estimated searches | Raw Essentials Share of Search | Raw Essentials rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.6K | 1.3% | 5 | 5.4K | 4.5% | 4 |
| Nov 2025 | 1.6K | 1.2% | 5 | 4.4K | 3.3% | 4 |
| Dec 2025 | 1.6K | 1.2% | 5 | 5.4K | 4% | 4 |
| Jan 2026 | 1.6K | 1.3% | 5 | 5.4K | 4.5% | 4 |
| Feb 2026 | 1.6K | 1.4% | 5 | 4.4K | 4% | 4 |
| Mar 2026 | 1.6K | 1.3% | 5 | 5.4K | 4.4% | 4 |
| Apr 2026 | 1.6K | 1.3% | 5 | 5.4K | 4.5% | 4 |
| May 2026 | 1.6K | 1.3% | 5 | 5.4K | 4.5% | 4 |
| Jun 2026 | 1.6K | 1.4% | 5 | 4.4K | 3.8% | 4 |
| Jul 2026 | 1.6K | 1.4% | 5 | 4.4K | 3.8% | 4 |
| Aug 2026 | 1.9K | 1.6% | 5 | 4.4K | 3.7% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Pet.kiwi’s and Raw Essentials’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Pet.kiwi**: Measured on the search terms “Pet Kiwi” and “pet.kiwi”, summed into one figure.
- **Raw Essentials**: Measured on the search terms “Raw Essentials” and “raw essentials pet food”, summed into one figure.

- [Pet.kiwi profile](/demand/nz/brands/pet-kiwi)
- [Raw Essentials profile](/demand/nz/brands/raw-essentials)
- [All pet supplies retailers in New Zealand](/demand/nz/categories/nz-pet-supplies-retailers): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Pet.kiwi or Raw Essentials?

In August 2026, Raw Essentials had more branded searches than Pet.kiwi among pet supplies retailers in New Zealand. Raw Essentials was estimated to have 4.4K branded searches compared to Pet.kiwi’s 1.9K, and held a 3.7% Share of Search versus Pet.kiwi’s 1.6%.

## Cite this page

Brandwave. "Pet.kiwi vs Raw Essentials: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/pet-kiwi-vs-raw-essentials

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/pet-kiwi-vs-raw-essentials. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.