---
title: "Pet.kiwi vs Petdirect: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Pet.kiwi or Petdirect? Compare estimated monthly branded-search demand and Share of Search inside the Pet Supplies Retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/pet-kiwi-vs-petdirect"
publisher: "Brandwave"
---

# Pet.kiwi vs Petdirect: Which is more popular by branded search in New Zealand?

Which is more popular in search, Pet.kiwi or Petdirect? Compare estimated monthly branded-search demand and Share of Search inside the Pet Supplies Retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Pet.kiwi and Petdirect
- **Competitive set**: Pet Supplies Retailers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Pet.kiwi Share of Search**: 1.6%
- **Petdirect Share of Search**: 22.4%

## Which is more popular in search, Pet.kiwi or Petdirect?

- In August 2026, Petdirect had more branded searches than Pet.kiwi among pet supplies retailers in New Zealand. Petdirect was estimated to have 27.1K branded searches compared to Pet.kiwi’s 1.9K, and held a 22.4% Share of Search versus Pet.kiwi’s 1.6%.
- Petdirect was ahead of Pet.kiwi in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Pet.kiwi’s estimated Share of Search among pet supplies retailers in New Zealand moved from 1.3% to 1.6%, and its estimated monthly branded searches moved from 1.6K to 1.9K.
- Across the 11 months ending August 2026, Petdirect’s estimated Share of Search among pet supplies retailers in New Zealand moved from 22.2% to 22.4%, and its estimated monthly branded searches held steady at 27.1K.

## How did search popularity change for New Zealand pet supplies retailers in August 2026?

- In August 2026, Petdirect gained estimated Share of Search among pet supplies retailers in New Zealand, from 19.1% to 22.4%.
- Estimated monthly branded searches for Pet.kiwi in New Zealand rose 18.8% over 11 measured months, from 1.6K to 1.9K in August 2026.

## Month by month

| Month | Pet.kiwi estimated searches | Pet.kiwi Share of Search | Pet.kiwi rank | Petdirect estimated searches | Petdirect Share of Search | Petdirect rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.6K | 1.3% | 5 | 27.1K | 22.2% | 2 |
| Nov 2025 | 1.6K | 1.2% | 5 | 33.1K | 24.9% | 2 |
| Dec 2025 | 1.6K | 1.2% | 5 | 27.1K | 20% | 3 |
| Jan 2026 | 1.6K | 1.3% | 5 | 27.1K | 22.2% | 3 |
| Feb 2026 | 1.6K | 1.4% | 5 | 22.2K | 20% | 3 |
| Mar 2026 | 1.6K | 1.3% | 5 | 27.1K | 22.2% | 3 |
| Apr 2026 | 1.6K | 1.3% | 5 | 27.1K | 22.2% | 3 |
| May 2026 | 1.6K | 1.3% | 5 | 27.1K | 22.2% | 3 |
| Jun 2026 | 1.6K | 1.4% | 5 | 27.1K | 23.4% | 2 |
| Jul 2026 | 1.6K | 1.4% | 5 | 22.2K | 19.1% | 3 |
| Aug 2026 | 1.9K | 1.6% | 5 | 27.1K | 22.4% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Pet.kiwi’s and Petdirect’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Pet.kiwi**: Measured on the search terms “Pet Kiwi” and “pet.kiwi”, summed into one figure.
- **Petdirect**: Measured on the search term “Petdirect”.

- [Pet.kiwi profile](/demand/nz/brands/pet-kiwi)
- [Petdirect profile](/demand/nz/brands/petdirect)
- [All pet supplies retailers in New Zealand](/demand/nz/categories/nz-pet-supplies-retailers): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Pet.kiwi or Petdirect?

In August 2026, Petdirect had more branded searches than Pet.kiwi among pet supplies retailers in New Zealand. Petdirect was estimated to have 27.1K branded searches compared to Pet.kiwi’s 1.9K, and held a 22.4% Share of Search versus Pet.kiwi’s 1.6%.

## Cite this page

Brandwave. "Pet.kiwi vs Petdirect: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/pet-kiwi-vs-petdirect

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/pet-kiwi-vs-petdirect. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.