--- title: "Personnel Placements vs Stafford Recruitment: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Personnel Placements or Stafford Recruitment? Compare estimated monthly branded-search demand and Share of Search inside the Timaru recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/personnel-placements-vs-stafford-recruitment" publisher: "Brandwave" --- # Personnel Placements vs Stafford Recruitment: Which is more popular by branded search in New Zealand? Which is more popular in search, Personnel Placements or Stafford Recruitment? Compare estimated monthly branded-search demand and Share of Search inside the Timaru recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Personnel Placements and Stafford Recruitment - **Competitive set**: Timaru recruitment agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Personnel Placements Share of Search**: 10.3% - **Stafford Recruitment Share of Search**: 52% ## Which is more popular in search, Personnel Placements or Stafford Recruitment? - In August 2026, Stafford Recruitment had more branded searches than Personnel Placements among timaru recruitment agencies in New Zealand. Stafford Recruitment was estimated to have 1.2K branded searches compared to Personnel Placements’ 230, and held a 52% Share of Search versus Personnel Placements’ 10.3%. - Stafford Recruitment was ahead of Personnel Placements in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Personnel Placements’ estimated Share of Search among timaru recruitment agencies in New Zealand moved from 12.8% to 10.3%, and its estimated monthly branded searches moved from 280 to 230. - Across the 11 months ending August 2026, Stafford Recruitment’s estimated Share of Search among timaru recruitment agencies in New Zealand moved from 52.5% to 52%, and its estimated monthly branded searches moved from 1.1K to 1.2K. ## How did search popularity change for New Zealand timaru recruitment agencies in August 2026? - In August 2026, Stafford Recruitment gained estimated Share of Search among timaru recruitment agencies in New Zealand, from 51.3% to 52%. - In August 2026, Personnel Placements lost estimated Share of Search among timaru recruitment agencies in New Zealand, from 14.5% to 10.3%. ## Month by month | Month | Personnel Placements estimated searches | Personnel Placements Share of Search | Personnel Placements rank | Stafford Recruitment estimated searches | Stafford Recruitment Share of Search | Stafford Recruitment rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 280 | 12.8% | 3 | 1.1K | 52.5% | 1 | | Nov 2025 | 340 | 15.8% | 3 | 1.2K | 54% | 1 | | Dec 2025 | 210 | 14.6% | 3 | 840 | 58.3% | 1 | | Jan 2026 | 280 | 12.8% | 3 | 1.3K | 57.3% | 1 | | Feb 2026 | 320 | 14.4% | 3 | 1K | 46.4% | 1 | | Mar 2026 | 440 | 16.2% | 3 | 1.4K | 51.7% | 1 | | Apr 2026 | 330 | 14.2% | 3 | 1.3K | 55.4% | 1 | | May 2026 | 280 | 10.6% | 3 | 1.6K | 62.7% | 1 | | Jun 2026 | 320 | 11.3% | 3 | 1.5K | 52.5% | 1 | | Jul 2026 | 330 | 14.5% | 3 | 1.2K | 51.3% | 1 | | Aug 2026 | 230 | 10.3% | 3 | 1.2K | 52% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Personnel Placements’ and Stafford Recruitment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Personnel Placements**: Measured on the search terms “personnel placements”, “personnel placements ashburton”, “personnel placements jobs”, “personnel placements timaru” and “personnelplacements”, summed into one figure. - **Stafford Recruitment**: Measured on the search terms “stafford”, “stafford recruitment”, “stafford recruitment nz”, “stafford recruitment recruitment” and “stafford recruitment timaru”, summed into one figure. - [Personnel Placements profile](/demand/nz/brands/personnel-placements) - [Stafford Recruitment profile](/demand/nz/brands/stafford-recruitment) - [All timaru recruitment agencies in New Zealand](/demand/nz/categories/nz-timaru-recruitment-agencies): The set both shares are measured inside, 3 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Personnel Placements or Stafford Recruitment? In August 2026, Stafford Recruitment had more branded searches than Personnel Placements among timaru recruitment agencies in New Zealand. Stafford Recruitment was estimated to have 1.2K branded searches compared to Personnel Placements’ 230, and held a 52% Share of Search versus Personnel Placements’ 10.3%. ## Cite this page Brandwave. "Personnel Placements vs Stafford Recruitment: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/personnel-placements-vs-stafford-recruitment This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/personnel-placements-vs-stafford-recruitment. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.