--- title: "Perpetual Guardian vs Public Trust: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Perpetual Guardian or Public Trust? Compare estimated monthly branded-search demand and Share of Search inside the Will and estate services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/perpetual-guardian-vs-public-trust" publisher: "Brandwave" --- # Perpetual Guardian vs Public Trust: Which is more popular by branded search in New Zealand? Which is more popular in search, Perpetual Guardian or Public Trust? Compare estimated monthly branded-search demand and Share of Search inside the Will and estate services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Perpetual Guardian and Public Trust - **Competitive set**: Will and estate services - **Market**: New Zealand - **Month measured**: Aug 2026 - **Perpetual Guardian Share of Search**: 25.5% - **Public Trust Share of Search**: 70.3% ## Which is more popular in search, Perpetual Guardian or Public Trust? - In August 2026, Public Trust had more branded searches than Perpetual Guardian among will and estate services in New Zealand. Public Trust was estimated to have 7.4K branded searches compared to Perpetual Guardian’s 2.7K, and held a 70.3% Share of Search versus Perpetual Guardian’s 25.5%. - Public Trust was ahead of Perpetual Guardian in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Perpetual Guardian’s estimated Share of Search among will and estate services in New Zealand moved from 9.9% to 25.5%, and its estimated monthly branded searches held steady at 2.7K. - Across the 11 months ending August 2026, Public Trust’s estimated Share of Search among will and estate services in New Zealand moved from 89% to 70.3%, and its estimated monthly branded searches moved from 24.1K to 7.4K. ## How did search popularity change for New Zealand will and estate services in August 2026? - In August 2026, Public Trust gained estimated Share of Search among will and estate services in New Zealand, from 67.4% to 70.3%. - In August 2026, Perpetual Guardian lost estimated Share of Search among will and estate services in New Zealand, from 28% to 25.5%. ## Month by month | Month | Perpetual Guardian estimated searches | Perpetual Guardian Share of Search | Perpetual Guardian rank | Public Trust estimated searches | Public Trust Share of Search | Public Trust rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.7K | 9.9% | 2 | 24.1K | 89% | 1 | | Nov 2025 | 2.6K | 25.7% | 2 | 7.3K | 71.4% | 1 | | Dec 2025 | 1.8K | 22.3% | 2 | 6K | 75.8% | 1 | | Jan 2026 | 2.1K | 24.5% | 2 | 6.2K | 71.9% | 1 | | Feb 2026 | 2.6K | 26.1% | 2 | 7.2K | 70.7% | 1 | | Mar 2026 | 2.7K | 25.5% | 2 | 7.4K | 70.8% | 1 | | Apr 2026 | 2.1K | 17.1% | 2 | 9.9K | 80.4% | 1 | | May 2026 | 2.2K | 25.3% | 2 | 6.1K | 71.1% | 1 | | Jun 2026 | 2.2K | 25.2% | 2 | 6.1K | 71% | 1 | | Jul 2026 | 2.6K | 28% | 2 | 6.4K | 67.4% | 1 | | Aug 2026 | 2.7K | 25.5% | 2 | 7.4K | 70.3% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Perpetual Guardian’s and Public Trust’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Perpetual Guardian**: Measured on the search terms “perpetual guardian”, “perpetual guardian grants”, “perpetual guardian near me”, “perpetual guardian new zealand”, “perpetual guardian nz”, “perpetual guardian trust”, “perpetual guardian will”, “perpetual guardian wills” and “perpetualguardian”, summed into one figure. - **Public Trust**: Measured on the search terms “public trust epa”, “public trust near me”, “public trust nz”, “public trust online”, “public trust will”, “publictrust”, “publictrust co nz” and “the public trust”, summed into one figure. - [Perpetual Guardian profile](/demand/nz/brands/perpetual-guardian) - [Public Trust profile](/demand/nz/brands/public-trust) - [All will and estate services in New Zealand](/demand/nz/categories/nz-will-and-estate-services): The set both shares are measured inside, 3 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Perpetual Guardian or Public Trust? In August 2026, Public Trust had more branded searches than Perpetual Guardian among will and estate services in New Zealand. Public Trust was estimated to have 7.4K branded searches compared to Perpetual Guardian’s 2.7K, and held a 70.3% Share of Search versus Perpetual Guardian’s 25.5%. ## Cite this page Brandwave. "Perpetual Guardian vs Public Trust: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/perpetual-guardian-vs-public-trust This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/perpetual-guardian-vs-public-trust. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.