--- title: "Performance Pilates vs Soul Pilates: Which is searched more in New Zealand?" description: "Is Performance Pilates or Soul Pilates more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington Pilates studios set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/performance-pilates-vs-soul-pilates" publisher: "Brandwave" --- # Performance Pilates vs Soul Pilates: Which is searched more in New Zealand? Is Performance Pilates or Soul Pilates more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington Pilates studios set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Performance Pilates and Soul Pilates - **Competitive set**: Wellington Pilates studios - **Market**: New Zealand - **Month measured**: Sep 2026 - **Performance Pilates Share of Search**: 2.4% - **Soul Pilates Share of Search**: 28.9% ## Is Performance Pilates or Soul Pilates more popular in search? - In September 2026, Soul Pilates had more branded searches than Performance Pilates among Wellington Pilates studios in New Zealand. Soul Pilates had about 480 branded searches, while Performance Pilates had 40. Soul Pilates made up 28.9% of all Wellington Pilates studio searches we track, and Performance Pilates accounted for 2.4%. - The lead changed hands once in the 12 months ending September 2026: Soul Pilates took it in November 2025. - Across the 12 months ending September 2026, Performance Pilates’ share of searches among Wellington Pilates studios in New Zealand moved from 5.1% to 2.4%, and its estimated monthly branded searches moved from 80 to 40. - Across the 12 months ending September 2026, Soul Pilates’ share of searches among Wellington Pilates studios in New Zealand moved from 1.9% to 28.9%, and its estimated monthly branded searches moved from 30 to 480. ## Top Wellington Pilates studios in ChatGPT and Google AI Overviews In three ChatGPT questions, Performance Pilates appeared in all three answers. Soul Pilates was mentioned in two out of three: in two of the three ChatGPT answers. Soul Pilates was listed before Performance Pilates in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Reform Fitness | 1st | 3 of 3 | 3 of 3 | | Thrive Pilates | 2nd | 3 of 3 | 3 of 3 | | Soul Pilates | 3rd | 2 of 3 | 2 of 3 | | Tiaki Physio + Pilates | 4th | 2 of 3 | 2 of 3 | | Performance Pilates | 5th | 3 of 3 | 3 of 3 | | ARC Wellness | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Wellington Pilates studios - Asked ChatGPT "Which Pilates studio should I join in Wellington, New Zealand?": 1. Reform Fitness, 2. Thrive Pilates, 3. Soul Pilates, 4. Tiaki Physio + Pilates, 5. Performance Pilates - Asked ChatGPT "What are the best Pilates studios in Wellington, New Zealand?": 1. Thrive Pilates, 2. Reform Fitness, 3. Soul Pilates, 4. Tiaki Physio + Pilates, 5. Performance Pilates - Asked ChatGPT "What's the best Pilates studio in Wellington, New Zealand for core strength?": 1. Reform Fitness, 2. Thrive Pilates, 3. Performance Pilates Not named in any answer: ARC Wellness. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Wellington Pilates studios in September 2026? - In September 2026, Soul Pilates gained share of searches among Wellington Pilates studios in New Zealand, from 24.4% to 28.9%. - In September 2026, Performance Pilates lost share of searches among Wellington Pilates studios in New Zealand, from 3.1% to 2.4%. ## Month by month | Month | Performance Pilates estimated searches | Performance Pilates Share of Search | Performance Pilates rank | Soul Pilates estimated searches | Soul Pilates Share of Search | Soul Pilates rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 80 | 5.1% | 5 | 30 | 1.9% | 6 | | Nov 2025 | 50 | 3.4% | 6 | 70 | 4.8% | 4 | | Dec 2025 | 40 | 3.2% | 6 | 50 | 4% | 5 | | Jan 2026 | 50 | 3.3% | 6 | 70 | 4.6% | 5 | | Feb 2026 | 30 | 2.4% | 6 | 50 | 4% | 5 | | Mar 2026 | 40 | 2.4% | 6 | 90 | 5.5% | 5 | | Apr 2026 | 40 | 2.2% | 6 | 390 | 21.9% | 2 | | May 2026 | 40 | 2.1% | 6 | 590 | 30.4% | 2 | | Jun 2026 | 40 | 2.1% | 6 | 590 | 30.9% | 2 | | Jul 2026 | 40 | 2.2% | 6 | 480 | 26.7% | 2 | | Aug 2026 | 50 | 3.1% | 6 | 390 | 24.4% | 2 | | Sep 2026 | 40 | 2.4% | 6 | 480 | 28.9% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Performance Pilates’ and Soul Pilates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Performance Pilates**: Measured on the search terms “performance pilates” and “performance pilates wellington”, summed into one figure. - **Soul Pilates**: Measured on the search terms “soul pilates” and “soulpilates”, summed into one figure. - [Performance Pilates profile](/demand/nz/brands/performance-pilates) - [Soul Pilates profile](/demand/nz/brands/soul-pilates) - [All Wellington Pilates studios in New Zealand](/demand/nz/locations/wellington/pilates-studios): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Performance Pilates or Soul Pilates more popular in search? In September 2026, Soul Pilates had more branded searches than Performance Pilates among Wellington Pilates studios in New Zealand. Soul Pilates had about 480 branded searches, while Performance Pilates had 40. Soul Pilates made up 28.9% of all Wellington Pilates studio searches we track, and Performance Pilates accounted for 2.4%. ## Cite this page Brandwave. "Performance Pilates vs Soul Pilates: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/performance-pilates-vs-soul-pilates This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/performance-pilates-vs-soul-pilates. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.