---
title: "People Plus vs Workbridge: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, People Plus or Workbridge? Compare estimated monthly branded-search demand and Share of Search inside the Gisborne recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/people-plus-vs-workbridge"
publisher: "Brandwave"
---

# People Plus vs Workbridge: Which is more popular by branded search in New Zealand?

Which is more popular in search, People Plus or Workbridge? Compare estimated monthly branded-search demand and Share of Search inside the Gisborne recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: People Plus and Workbridge
- **Competitive set**: Gisborne recruitment agencies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **People Plus Share of Search**: 4%
- **Workbridge Share of Search**: 43.1%

## Which is more popular in search, People Plus or Workbridge?

- In August 2026, Workbridge had more branded searches than People Plus among gisborne recruitment agencies in New Zealand. Workbridge was estimated to have 1.9K branded searches compared to People Plus’ 180, and held a 43.1% Share of Search versus People Plus’ 4%.
- Workbridge was ahead of People Plus in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, People Plus’ estimated Share of Search among gisborne recruitment agencies in New Zealand moved from 4.6% to 4%, and its estimated monthly branded searches moved from 200 to 180.
- Across the 11 months ending August 2026, Workbridge’s estimated Share of Search among gisborne recruitment agencies in New Zealand moved from 40% to 43.1%, and its estimated monthly branded searches moved from 1.8K to 1.9K.

## How did search popularity change for New Zealand gisborne recruitment agencies in August 2026?

- In August 2026, Workbridge gained estimated Share of Search among gisborne recruitment agencies in New Zealand, from 36.5% to 43.1%.
- In August 2026, People Plus lost estimated Share of Search among gisborne recruitment agencies in New Zealand, from 4.9% to 4%.

## Month by month

| Month | People Plus estimated searches | People Plus Share of Search | People Plus rank | Workbridge estimated searches | Workbridge Share of Search | Workbridge rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 200 | 4.6% | 3 | 1.8K | 40% | 2 |
| Nov 2025 | 200 | 5% | 3 | 1.4K | 34.8% | 2 |
| Dec 2025 | 230 | 6.8% | 3 | 1K | 30.5% | 2 |
| Jan 2026 | 190 | 4% | 3 | 1.5K | 31% | 2 |
| Feb 2026 | 260 | 5.3% | 3 | 1.6K | 31.4% | 2 |
| Mar 2026 | 240 | 4.7% | 3 | 1.9K | 36.5% | 2 |
| Apr 2026 | 200 | 4.8% | 3 | 1.5K | 36.5% | 2 |
| May 2026 | 250 | 5.2% | 3 | 1.9K | 40.5% | 2 |
| Jun 2026 | 210 | 4.4% | 3 | 1.9K | 41.1% | 2 |
| Jul 2026 | 210 | 4.9% | 3 | 1.6K | 36.5% | 2 |
| Aug 2026 | 180 | 4% | 3 | 1.9K | 43.1% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using People Plus’ and Workbridge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **People Plus**: Measured on the search terms “people plus”, “people plus gisborne”, “people plus jobs”, “people plus recruitment” and “peopleplus”, summed into one figure.
- **Workbridge**: Measured on the search terms “work bridge”, “work bridge jobs”, “work bridge nz”, “workbridge”, “workbridge jobs”, “workbridge new zealand”, “workbridge nz”, “workbridge wanganui” and “workbridge whanganui”, summed into one figure.

- [People Plus profile](/demand/nz/brands/people-plus)
- [Workbridge profile](/demand/nz/brands/workbridge)
- [All gisborne recruitment agencies in New Zealand](/demand/nz/categories/nz-gisborne-recruitment-agencies): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, People Plus or Workbridge?

In August 2026, Workbridge had more branded searches than People Plus among gisborne recruitment agencies in New Zealand. Workbridge was estimated to have 1.9K branded searches compared to People Plus’ 180, and held a 43.1% Share of Search versus People Plus’ 4%.

## Cite this page

Brandwave. "People Plus vs Workbridge: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/people-plus-vs-workbridge

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/people-plus-vs-workbridge. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.