--- title: "Pentel vs uni-ball: Which is searched more in New Zealand?" description: "Is Pentel or uni-ball more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pen brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/pentel-vs-uni-ball" publisher: "Brandwave" --- # Pentel vs uni-ball: Which is searched more in New Zealand? Is Pentel or uni-ball more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pen brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Pentel and uni-ball - **Competitive set**: Pen brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Pentel Share of Search**: 2% - **uni-ball Share of Search**: 19.3% ## Is Pentel or uni-ball more popular in search? - In September 2026, uni-ball had more branded searches than Pentel among pen brands in New Zealand. uni-ball had about 870 branded searches, while Pentel had 90. uni-ball made up 19.3% of all pen brand searches we track, and Pentel accounted for 2%. - uni-ball was ahead of Pentel in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Pentel’s share of searches among pen brands in New Zealand moved from 3.9% to 2%, and its estimated monthly branded searches moved from 140 to 90. - Across the 12 months ending September 2026, uni-ball’s share of searches among pen brands in New Zealand moved from 14.6% to 19.3%, and its estimated monthly branded searches moved from 520 to 870. ## Top pen brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Pentel was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. uni-ball was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. uni-ball was listed before Pentel in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | uni-ball | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Pilot | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | BIC | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Pentel | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Zebra | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Faber-Castell | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pen brands - Asked ChatGPT "Which pen brand should I buy in New Zealand?": 1. uni-ball, 2. Zebra, 3. Pilot - Asked ChatGPT "What are the best pen brands in New Zealand?": 1. Pilot, 2. uni-ball, 3. Pentel, 4. Zebra, 5. BIC - Asked ChatGPT "What's the best pen brand in New Zealand for everyday writing?": 1. Pilot, 2. uni-ball, 3. BIC, 4. Zebra, 5. Pentel - Searched Google, AI Overview "pen brands": 1. uni-ball, 2. Pilot, 3. Pentel - Searched Google, AI Overview "ballpoint pens nz": 1. BIC, 2. Pentel Not named in any answer: Faber-Castell. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand pen brands in September 2026? - In September 2026, uni-ball lost share of searches among pen brands in New Zealand, from 24.3% to 19.3%. - Estimated monthly branded searches for Pentel in New Zealand fell 35.7% over 12 measured months, from 140 to 90 in September 2026. ## Month by month | Month | Pentel estimated searches | Pentel Share of Search | Pentel rank | uni-ball estimated searches | uni-ball Share of Search | uni-ball rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 140 | 3.9% | 5 | 520 | 14.6% | 4 | | Nov 2025 | 90 | 2.6% | 5 | 480 | 14% | 3 | | Dec 2025 | 70 | 2.1% | 5 | 370 | 11.1% | 3 | | Jan 2026 | 90 | 2.3% | 5 | 680 | 17% | 3 | | Feb 2026 | 90 | 2.5% | 5 | 920 | 25.6% | 3 | | Mar 2026 | 90 | 2.1% | 6 | 850 | 20% | 3 | | Apr 2026 | 90 | 2.2% | 5 | 640 | 15.7% | 3 | | May 2026 | 90 | 2% | 5 | 730 | 16.6% | 4 | | Jun 2026 | 110 | 2.9% | 5 | 670 | 17.5% | 3 | | Jul 2026 | 70 | 1.8% | 5 | 830 | 21.2% | 3 | | Aug 2026 | 110 | 2.3% | 5 | 1.2K | 24.3% | 3 | | Sep 2026 | 90 | 2% | 5 | 870 | 19.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Pentel’s and uni-ball’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Pentel**: Measured on the search term “pentel”. - **uni-ball**: Measured on the search terms “uni ball”, “uni ball jetstream”, “uni ball signo”, “uniball”, “uniball 207”, “uniball ball pen” and “uniball jetstream”, summed into one figure. - [Pentel profile](/demand/nz/brands/pentel) - [uni-ball profile](/demand/nz/brands/uni-ball) - [All pen brands in New Zealand](/demand/nz/categories/nz-pen-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Pentel or uni-ball more popular in search? In September 2026, uni-ball had more branded searches than Pentel among pen brands in New Zealand. uni-ball had about 870 branded searches, while Pentel had 90. uni-ball made up 19.3% of all pen brand searches we track, and Pentel accounted for 2%. ## Cite this page Brandwave. "Pentel vs uni-ball: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/pentel-vs-uni-ball This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/pentel-vs-uni-ball. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.