--- title: "Pentel vs Posca: Which is searched more in New Zealand?" description: "Is Pentel or Posca more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Art supply brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/pentel-vs-posca" publisher: "Brandwave" --- # Pentel vs Posca: Which is searched more in New Zealand? Is Pentel or Posca more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Art supply brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Pentel and Posca - **Competitive set**: Art supply brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Pentel Share of Search**: 7.4% - **Posca Share of Search**: 32.6% ## Is Pentel or Posca more popular in search? - In September 2026, Posca had more branded searches than Pentel among art supply brands in New Zealand. Posca had about 3,280 branded searches, while Pentel had 740. Posca made up 32.6% of all art supply brand searches we track, and Pentel accounted for 7.4%. - Posca was ahead of Pentel in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Pentel’s share of searches among art supply brands in New Zealand moved from 9.1% to 7.4%, and its estimated monthly branded searches moved from 730 to 740. - Across the 12 months ending September 2026, Posca’s share of searches among art supply brands in New Zealand moved from 31.1% to 32.6%, and its estimated monthly branded searches moved from 2.5K to 3.3K. ## Top art supply brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Posca was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Pentel did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Mont Marte | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Winsor & Newton | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Faber-Castell | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Posca | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Derwent | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Liquitex | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Crayola | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Copic | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Pentel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Prismacolor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about art supply brands - Asked ChatGPT "Which art supply brand should I buy in New Zealand?": 1. Mont Marte, 2. Winsor & Newton, 3. Derwent, 4. Liquitex, 5. Faber-Castell - Asked ChatGPT "What are the best art supply brands in New Zealand?": 1. Winsor & Newton, 2. Faber-Castell, 3. Liquitex, 4. Derwent, 5. Mont Marte - Asked ChatGPT "What's the best art supply brand in New Zealand for painting and drawing?": 1. Mont Marte, 2. Derwent, 3. Liquitex, 4. Faber-Castell, 5. Winsor & Newton - Searched Google, AI Overview "art supplies nz": 1. Mont Marte, 2. Posca, 3. Crayola, 4. Winsor & Newton, 5. Liquitex - Searched Google, AI Overview "drawing supplies nz": 1. Posca, 2. Faber-Castell, 3. Copic Not named in any answer: Pentel and Prismacolor. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand art supply brands in September 2026? - In September 2026, Posca gained share of searches among art supply brands in New Zealand, from 31.4% to 32.6%. - In September 2026, Pentel lost share of searches among art supply brands in New Zealand, from 9.2% to 7.4%. ## Month by month | Month | Pentel estimated searches | Pentel Share of Search | Pentel rank | Posca estimated searches | Posca Share of Search | Posca rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 730 | 9.1% | 4 | 2.5K | 31.1% | 1 | | Nov 2025 | 660 | 6.6% | 5 | 3.7K | 37.1% | 1 | | Dec 2025 | 500 | 4.6% | 6 | 4K | 36.8% | 1 | | Jan 2026 | 680 | 8.1% | 4 | 2.5K | 29.6% | 1 | | Feb 2026 | 580 | 7.6% | 4 | 2.8K | 35.9% | 1 | | Mar 2026 | 800 | 8.3% | 4 | 3.4K | 35% | 1 | | Apr 2026 | 710 | 6.7% | 5 | 3.4K | 31.7% | 1 | | May 2026 | 890 | 7.8% | 4 | 3.6K | 31.5% | 1 | | Jun 2026 | 920 | 8.6% | 4 | 3.5K | 32.6% | 1 | | Jul 2026 | 930 | 8.9% | 4 | 3.4K | 32.8% | 1 | | Aug 2026 | 960 | 9.2% | 4 | 3.3K | 31.4% | 1 | | Sep 2026 | 740 | 7.4% | 4 | 3.3K | 32.6% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Pentel’s and Posca’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Pentel**: Measured on the search terms “pentel”, “pentel brush pen”, “pentel energel”, “pentel energel 0.5”, “pentel energel 0.7”, “pentel energel 0.7 refills”, “pentel energel liquid gel ink”, “pentel energel liquid gel ink 0.5”, “pentel energel liquid gel ink 0.7”, “pentel energel pens”, “pentel energel pens 0.7”, “pentel energel refill”, “pentel energel rtx”, “pentel graphgear 1000”, “pentel graphgear 500”, “pentel liquid gel ink” and “pentel pens”, summed into one figure. - **Posca**: Measured on the search terms “acrylic markers posca”, “pens posca”, “posca”, “posca art supplies”, “posca markers”, “posca paint”, “posca paint marker”, “posca paint pens”, “posca pencils”, “posca pens warehouse”, “posca uni pens” and “uni posca markers”, summed into one figure. - [Pentel profile](/demand/nz/brands/pentel) - [Posca profile](/demand/nz/brands/posca) - [All art supply brands in New Zealand](/demand/nz/categories/nz-art-supply-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Pentel or Posca more popular in search? In September 2026, Posca had more branded searches than Pentel among art supply brands in New Zealand. Posca had about 3,280 branded searches, while Pentel had 740. Posca made up 32.6% of all art supply brand searches we track, and Pentel accounted for 7.4%. ## Cite this page Brandwave. "Pentel vs Posca: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/pentel-vs-posca This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/pentel-vs-posca. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.