--- title: "Pennylane Records vs Real Groovy: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Pennylane Records or Real Groovy? Compare estimated monthly branded-search demand and Share of Search inside the Record stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/pennylane-records-vs-real-groovy" publisher: "Brandwave" --- # Pennylane Records vs Real Groovy: Which is more popular by branded search in New Zealand? Which is more popular in search, Pennylane Records or Real Groovy? Compare estimated monthly branded-search demand and Share of Search inside the Record stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Pennylane Records and Real Groovy - **Competitive set**: Record stores - **Market**: New Zealand - **Month measured**: Aug 2026 - **Pennylane Records Share of Search**: 11.9% - **Real Groovy Share of Search**: 72.3% ## Which is more popular in search, Pennylane Records or Real Groovy? - In August 2026, Real Groovy had more branded searches than Pennylane Records among record stores in New Zealand. Real Groovy was estimated to have 26.6K branded searches compared to Pennylane Records’ 4.4K, and held a 72.3% Share of Search versus Pennylane Records’ 11.9%. - Real Groovy was ahead of Pennylane Records in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Pennylane Records’ estimated Share of Search among record stores in New Zealand moved from 7.2% to 11.9%, and its estimated monthly branded searches moved from 2.9K to 4.4K. - Across the 11 months ending August 2026, Real Groovy’s estimated Share of Search among record stores in New Zealand moved from 64.5% to 72.3%, and its estimated monthly branded searches moved from 25.9K to 26.6K. ## How did search popularity change for New Zealand record stores in August 2026? - In August 2026, Pennylane Records gained estimated Share of Search among record stores in New Zealand, from 10.1% to 11.9%. - In August 2026, Real Groovy lost estimated Share of Search among record stores in New Zealand, from 74.5% to 72.3%. ## Month by month | Month | Pennylane Records estimated searches | Pennylane Records Share of Search | Pennylane Records rank | Real Groovy estimated searches | Real Groovy Share of Search | Real Groovy rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 7.2% | 4 | 25.9K | 64.5% | 1 | | Nov 2025 | 3.6K | 8.1% | 2 | 31.5K | 70.9% | 1 | | Dec 2025 | 5.4K | 10.2% | 2 | 38.6K | 72.5% | 1 | | Jan 2026 | 4.4K | 11.4% | 2 | 26.6K | 68.8% | 1 | | Feb 2026 | 4.4K | 11.5% | 2 | 26K | 68.1% | 1 | | Mar 2026 | 3.6K | 9.7% | 2 | 26.1K | 70.3% | 1 | | Apr 2026 | 4.4K | 10.9% | 3 | 26.5K | 65.9% | 1 | | May 2026 | 3.6K | 9.7% | 2 | 26.1K | 70.1% | 1 | | Jun 2026 | 3.6K | 9% | 3 | 26.1K | 65.2% | 1 | | Jul 2026 | 3.6K | 10.1% | 2 | 26.6K | 74.5% | 1 | | Aug 2026 | 4.4K | 11.9% | 2 | 26.6K | 72.3% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Pennylane Records’ and Real Groovy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Pennylane Records**: Measured on the search terms “pennylane records” and “pennylanerecords”, summed into one figure. - **Real Groovy**: Measured on the search terms “real groovy”, “real groovy dvds”, “real groovy hours”, “real groovy music store”, “real groovy near me”, “real groovy nz”, “real groovy opening hours”, “real groovy second hand”, “real groovy stores”, “real groovy vinyl”, “real groovy voucher”, “realgroovy”, “realgroovy co nz” and “realgroovy nz”, summed into one figure. - [Pennylane Records profile](/demand/nz/brands/pennylane-records) - [Real Groovy profile](/demand/nz/brands/real-groovy) - [All record stores in New Zealand](/demand/nz/categories/nz-record-stores): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Pennylane Records or Real Groovy? In August 2026, Real Groovy had more branded searches than Pennylane Records among record stores in New Zealand. Real Groovy was estimated to have 26.6K branded searches compared to Pennylane Records’ 4.4K, and held a 72.3% Share of Search versus Pennylane Records’ 11.9%. ## Cite this page Brandwave. "Pennylane Records vs Real Groovy: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/pennylane-records-vs-real-groovy This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/pennylane-records-vs-real-groovy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.