--- title: "Penn vs Shimano: Which is searched more in New Zealand?" description: "Is Penn or Shimano more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Spinning reels brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/penn-vs-shimano" publisher: "Brandwave" --- # Penn vs Shimano: Which is searched more in New Zealand? Is Penn or Shimano more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Spinning reels brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Penn and Shimano - **Competitive set**: Spinning reels brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Penn Share of Search**: 1.3% - **Shimano Share of Search**: 5.9% ## Is Penn or Shimano more popular in search? - In September 2026, Shimano had more branded searches than Penn among spinning reels brands in New Zealand. Shimano had about 140 branded searches, while Penn had 30. Shimano made up 5.9% of all spinning reels brand searches we track, and Penn accounted for 1.3%. - Shimano was ahead of Penn in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Penn’s share of searches among spinning reels brands in New Zealand moved from 1% to 1.3%, and its estimated monthly branded searches held steady at 30. - Across the 12 months ending September 2026, Shimano’s share of searches among spinning reels brands in New Zealand moved from 3.7% to 5.9%, and its estimated monthly branded searches moved from 110 to 140. ## Top spinning reels brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Penn and Shimano were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Shimano was listed before Penn in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Shimano | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Daiwa | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Penn | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Okuma | 4th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about spinning reels brands - Asked ChatGPT "Which spinning reels brand should I buy in New Zealand?": 1. Shimano, 2. Daiwa, 3. Penn, 4. Okuma - Asked ChatGPT "What are the best spinning reels brands in New Zealand?": 1. Shimano, 2. Daiwa, 3. Penn, 4. Okuma - Asked ChatGPT "What's the best spinning reels brand in New Zealand for fishing from shore?": 1. Shimano, 2. Daiwa, 3. Penn - Searched Google, AI Overview "saltwater spinning reel": 1. Penn, 2. Shimano, 3. Daiwa - Searched Google, AI Overview "light spinning reel": 1. Daiwa Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand spinning reels brands in September 2026? - In September 2026, Shimano gained share of searches among spinning reels brands in New Zealand, from 3.9% to 5.9%. ## Month by month | Month | Penn estimated searches | Penn Share of Search | Penn rank | Shimano estimated searches | Shimano Share of Search | Shimano rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 30 | 1% | 4 | 110 | 3.7% | 3 | | Nov 2025 | 40 | 1.1% | 4 | 140 | 3.9% | 3 | | Dec 2025 | 50 | 1.2% | 4 | 140 | 3.4% | 3 | | Jan 2026 | 40 | 0.89% | 4 | 170 | 3.8% | 3 | | Feb 2026 | 40 | 1.2% | 4 | 140 | 4.1% | 3 | | Mar 2026 | 70 | 2.4% | 4 | 110 | 3.7% | 3 | | Apr 2026 | 40 | 1.6% | 4 | 110 | 4.3% | 3 | | May 2026 | 30 | 1.2% | 4 | 110 | 4.3% | 3 | | Jun 2026 | 20 | 0.86% | 4 | 90 | 3.9% | 3 | | Jul 2026 | 30 | 1.4% | 4 | 70 | 3.2% | 3 | | Aug 2026 | 20 | 0.87% | 4 | 90 | 3.9% | 3 | | Sep 2026 | 30 | 1.3% | 4 | 140 | 5.9% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Penn’s and Shimano’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Penn**: Measured on the search term “950ssm penn reel”. - **Shimano**: Measured on the search term “shimano shoes”. - [Penn profile](/demand/nz/brands/penn) - [Shimano profile](/demand/nz/brands/shimano) - [All spinning reels brands in New Zealand](/demand/nz/categories/nz-spinning-reels-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Penn or Shimano more popular in search? In September 2026, Shimano had more branded searches than Penn among spinning reels brands in New Zealand. Shimano had about 140 branded searches, while Penn had 30. Shimano made up 5.9% of all spinning reels brand searches we track, and Penn accounted for 1.3%. ## Cite this page Brandwave. "Penn vs Shimano: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/penn-vs-shimano This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/penn-vs-shimano. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.