--- title: "PENN vs Shimano Fishing: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, PENN or Shimano Fishing? Compare estimated monthly branded-search demand and Share of Search inside the Fishing tackle brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/penn-vs-shimano-fishing" publisher: "Brandwave" --- # PENN vs Shimano Fishing: Which is more popular by branded search in New Zealand? Which is more popular in search, PENN or Shimano Fishing? Compare estimated monthly branded-search demand and Share of Search inside the Fishing tackle brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: PENN and Shimano Fishing - **Competitive set**: Fishing tackle brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **PENN Share of Search**: 14.1% - **Shimano Fishing Share of Search**: 15.3% ## Which is more popular in search, PENN or Shimano Fishing? - In August 2026, Shimano Fishing had more branded searches than PENN among fishing tackle brands in New Zealand. Shimano Fishing was estimated to have 920 branded searches compared to PENN’s 850, and held a 15.3% Share of Search versus PENN’s 14.1%. - The lead changed hands 2 times in the 11 months ending August 2026: PENN took it in March 2026, Shimano Fishing took it in April 2026. - Across the 11 months ending August 2026, PENN’s estimated Share of Search among fishing tackle brands in New Zealand moved from 14.3% to 14.1%, and its estimated monthly branded searches moved from 1.1K to 850. - Across the 11 months ending August 2026, Shimano Fishing’s estimated Share of Search among fishing tackle brands in New Zealand moved from 14.5% to 15.3%, and its estimated monthly branded searches moved from 1.1K to 920. ## How did search popularity change for New Zealand fishing tackle brands in August 2026? - In August 2026, Shimano Fishing lost estimated Share of Search among fishing tackle brands in New Zealand, from 17.4% to 15.3%. - In August 2026, PENN lost estimated Share of Search among fishing tackle brands in New Zealand, from 15.2% to 14.1%. ## Month by month | Month | PENN estimated searches | PENN Share of Search | PENN rank | Shimano Fishing estimated searches | Shimano Fishing Share of Search | Shimano Fishing rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.1K | 14.3% | 4 | 1.1K | 14.5% | 3 | | Nov 2025 | 1.3K | 14.2% | 4 | 1.5K | 16.8% | 3 | | Dec 2025 | 1.6K | 15.1% | 4 | 1.7K | 15.6% | 3 | | Jan 2026 | 1.6K | 14.2% | 4 | 1.8K | 16.3% | 3 | | Feb 2026 | 1.4K | 15.3% | 4 | 1.7K | 18.8% | 3 | | Mar 2026 | 1.3K | 17.3% | 3 | 1.3K | 16.9% | 4 | | Apr 2026 | 1K | 15.1% | 4 | 1.1K | 16.7% | 3 | | May 2026 | 920 | 14.5% | 4 | 1.1K | 16.9% | 3 | | Jun 2026 | 770 | 13.3% | 4 | 1K | 17.5% | 3 | | Jul 2026 | 890 | 15.2% | 4 | 1K | 17.4% | 3 | | Aug 2026 | 850 | 14.1% | 4 | 920 | 15.3% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using PENN’s and Shimano Fishing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **PENN**: Measured on the search terms “320 gti penn reel”, “330 gti penn reel”, “950ssm penn reel”, “penn 6500 reel”, “penn 9 0 reel”, “penn electric reel”, “penn lures”, “penn pursuit reel”, “penn reel”, “penn rod”, “penn slammer reel”, “penn spinfisher v spinning reel” and “penn squall fishing reel”, summed into one figure. - **Shimano Fishing**: Measured on the search terms “shimano fishing”, “shimano fishing bag”, “shimano fishing gear”, “shimano fishing lures”, “shimano fishing rod”, “shimano fishing rod and reel”, “shimano fishing rod combo” and “shimano reel”, summed into one figure. - [PENN profile](/demand/nz/brands/penn) - [Shimano Fishing profile](/demand/nz/brands/shimano-fishing) - [All fishing tackle brands in New Zealand](/demand/nz/categories/nz-fishing-tackle-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, PENN or Shimano Fishing? In August 2026, Shimano Fishing had more branded searches than PENN among fishing tackle brands in New Zealand. Shimano Fishing was estimated to have 920 branded searches compared to PENN’s 850, and held a 15.3% Share of Search versus PENN’s 14.1%. ## Cite this page Brandwave. "PENN vs Shimano Fishing: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/penn-vs-shimano-fishing This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/penn-vs-shimano-fishing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.