--- title: "Peloton vs StairMaster: Which is searched more in New Zealand?" description: "Is Peloton or StairMaster more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Stair climber brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/peloton-vs-stairmaster" publisher: "Brandwave" --- # Peloton vs StairMaster: Which is searched more in New Zealand? Is Peloton or StairMaster more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Stair climber brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Peloton and StairMaster - **Competitive set**: Stair climber brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Peloton Share of Search**: 35.5% - **StairMaster Share of Search**: 36.2% ## Is Peloton or StairMaster more popular in search? - In September 2026, StairMaster had more branded searches than Peloton among stair climber brands in New Zealand. StairMaster had about 1,600 branded searches, while Peloton had 1,570. StairMaster made up 36.2% of all stair climber brand searches we track, and Peloton accounted for 35.5%. - The lead changed hands once in the 12 months ending September 2026: StairMaster took it in September 2026. - Across the 12 months ending September 2026, Peloton’s share of searches among stair climber brands in New Zealand moved from 47.4% to 35.5%, and its estimated monthly branded searches moved from 2.3K to 1.6K. - Across the 12 months ending September 2026, StairMaster’s share of searches among stair climber brands in New Zealand moved from 27.1% to 36.2%, and its estimated monthly branded searches moved from 1.3K to 1.6K. ## Top stair climber brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, StairMaster appeared in all five answers. Peloton did not appear in any of the five answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | StairMaster | 3 of 3 | 2 of 2 | 5 of 5 | | Peloton | 0 of 3 | 0 of 2 | 0 of 5 | | Technogym | 0 of 3 | 0 of 2 | 0 of 5 | | NordicTrack | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about stair climber brands - Asked ChatGPT "Which stair climber brand should I buy in New Zealand?": 1. StairMaster - Asked ChatGPT "What are the best stair climber brands in New Zealand?": 1. StairMaster, 2. NordicTrack - Asked ChatGPT "What's the best stair climber brand in New Zealand for home cardio workouts?": 1. StairMaster - Searched Google, AI Overview "best stair climber": 1. StairMaster - Searched Google, AI Overview "home stair climber": 1. StairMaster Not named in any answer: Peloton and Technogym. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand stair climber brands in September 2026? - In September 2026, StairMaster overtook Peloton to become the leader among stair climber brands in New Zealand, with 36.2% of the searches. - Estimated monthly branded searches for Peloton in New Zealand fell 30.8% over 12 measured months, from 2.3K to 1.6K in September 2026. ## Month by month | Month | Peloton estimated searches | Peloton Share of Search | Peloton rank | StairMaster estimated searches | StairMaster Share of Search | StairMaster rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.3K | 47.4% | 1 | 1.3K | 27.1% | 2 | | Nov 2025 | 1.7K | 41.8% | 1 | 1.3K | 32.3% | 2 | | Dec 2025 | 1.3K | 39.1% | 1 | 1K | 29.9% | 2 | | Jan 2026 | 2K | 39.6% | 1 | 1.6K | 31.5% | 2 | | Feb 2026 | 1.8K | 40.5% | 1 | 1.3K | 29.7% | 2 | | Mar 2026 | 1.7K | 38.4% | 1 | 1.3K | 29.7% | 2 | | Apr 2026 | 2.1K | 41.4% | 1 | 1.3K | 25% | 2 | | May 2026 | 2K | 39.9% | 1 | 1.3K | 25.3% | 2 | | Jun 2026 | 1.8K | 38.3% | 1 | 1.3K | 28.3% | 2 | | Jul 2026 | 1.8K | 38.6% | 1 | 1.3K | 28.4% | 2 | | Aug 2026 | 1.7K | 36% | 1 | 1.6K | 33.9% | 2 | | Sep 2026 | 1.6K | 35.5% | 2 | 1.6K | 36.2% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Peloton’s and StairMaster’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Peloton**: Measured on the search terms “peloton”, “peloton bike”, “peloton spin bike” and “peloton treadmill”, summed into one figure. - **StairMaster**: Measured on the search term “stairmaster”. - [Peloton profile](/demand/nz/brands/peloton) - [StairMaster profile](/demand/nz/brands/stairmaster) - [All stair climber brands in New Zealand](/demand/nz/categories/nz-stair-climber-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Peloton or StairMaster more popular in search? In September 2026, StairMaster had more branded searches than Peloton among stair climber brands in New Zealand. StairMaster had about 1,600 branded searches, while Peloton had 1,570. StairMaster made up 36.2% of all stair climber brand searches we track, and Peloton accounted for 35.5%. ## Cite this page Brandwave. "Peloton vs StairMaster: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/peloton-vs-stairmaster This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/peloton-vs-stairmaster. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.