--- title: "Peloton vs Rogue Fitness: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Peloton or Rogue Fitness? Compare estimated monthly branded-search demand and Share of Search inside the Home fitness equipment brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/peloton-vs-rogue-fitness" publisher: "Brandwave" --- # Peloton vs Rogue Fitness: Which is more popular by branded search in New Zealand? Which is more popular in search, Peloton or Rogue Fitness? Compare estimated monthly branded-search demand and Share of Search inside the Home fitness equipment brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Peloton and Rogue Fitness - **Competitive set**: Home fitness equipment brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Peloton Share of Search**: 23% - **Rogue Fitness Share of Search**: 3.2% ## Which is more popular in search, Peloton or Rogue Fitness? - In August 2026, Peloton had more branded searches than Rogue Fitness among home fitness equipment brands in New Zealand. Peloton was estimated to have 1.9K branded searches compared to Rogue Fitness’ 260, and held a 23% Share of Search versus Rogue Fitness’ 3.2%. - Peloton was ahead of Rogue Fitness in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Peloton’s estimated Share of Search among home fitness equipment brands in New Zealand moved from 38.1% to 23%, and its estimated monthly branded searches moved from 2.5K to 1.9K. - Across the 11 months ending August 2026, Rogue Fitness’ estimated Share of Search among home fitness equipment brands in New Zealand moved from 3.4% to 3.2%, and its estimated monthly branded searches moved from 220 to 260. ## How did search popularity change for New Zealand home fitness equipment brands in August 2026? - In August 2026, Peloton gained estimated Share of Search among home fitness equipment brands in New Zealand, from 21.2% to 23%. - In August 2026, Rogue Fitness lost estimated Share of Search among home fitness equipment brands in New Zealand, from 9.5% to 3.2%. ## Month by month | Month | Peloton estimated searches | Peloton Share of Search | Peloton rank | Rogue Fitness estimated searches | Rogue Fitness Share of Search | Rogue Fitness rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.5K | 38.1% | 1 | 220 | 3.4% | 5 | | Nov 2025 | 1.9K | 32.4% | 1 | 210 | 3.6% | 5 | | Dec 2025 | 1.5K | 26.8% | 2 | 200 | 3.5% | 5 | | Jan 2026 | 2.3K | 30.2% | 2 | 220 | 2.9% | 5 | | Feb 2026 | 2K | 27.9% | 2 | 230 | 3.3% | 5 | | Mar 2026 | 1.9K | 25.7% | 2 | 370 | 4.9% | 5 | | Apr 2026 | 2.4K | 29.3% | 2 | 610 | 7.5% | 5 | | May 2026 | 2.3K | 25.2% | 2 | 940 | 10.5% | 5 | | Jun 2026 | 1.9K | 20.6% | 2 | 1.2K | 12.3% | 4 | | Jul 2026 | 1.9K | 21.2% | 2 | 870 | 9.5% | 5 | | Aug 2026 | 1.9K | 23% | 2 | 260 | 3.2% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Peloton’s and Rogue Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Peloton**: Measured on the search terms “onepeloton com”, “peloton”, “peloton app”, “peloton bike”, “peloton exercise bike”, “peloton fitness”, “peloton near me”, “peloton nz”, “peloton online”, “peloton rower”, “peloton spin bike” and “peloton treadmill”, summed into one figure. - **Rogue Fitness**: Measured on the search terms “rogue fitness”, “rogue fitness home gym”, “rogue fitness kettlebell”, “rogue fitness medicine ball”, “rogue fitness near me”, “rogue fitness nz”, “rogue fitness rower”, “rogue fitness squat rack”, “rogue fitness supplier”, “roguefitness”, “roguefitness com” and “roguefitness rower”, summed into one figure. - [Peloton profile](/demand/nz/brands/peloton) - [Rogue Fitness profile](/demand/nz/brands/rogue-fitness) - [All home fitness equipment brands in New Zealand](/demand/nz/categories/nz-fitness-equipment-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Peloton or Rogue Fitness? In August 2026, Peloton had more branded searches than Rogue Fitness among home fitness equipment brands in New Zealand. Peloton was estimated to have 1.9K branded searches compared to Rogue Fitness’ 260, and held a 23% Share of Search versus Rogue Fitness’ 3.2%. ## Cite this page Brandwave. "Peloton vs Rogue Fitness: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/peloton-vs-rogue-fitness This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/peloton-vs-rogue-fitness. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.