--- title: "Pellow & Hill vs Woolertons' Funeral Home: Which is more popular in New Zealand?" description: "Is Pellow & Hill or Woolertons' Funeral Home more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/pellow-and-hill-vs-woolertons" publisher: "Brandwave" --- # Pellow & Hill vs Woolertons' Funeral Home: Which is more popular in New Zealand? Is Pellow & Hill or Woolertons' Funeral Home more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Pellow & Hill and Woolertons' Funeral Home - **Competitive set**: Hamilton funeral directors - **Market**: New Zealand - **Month measured**: Oct 2026 - **Pellow & Hill Share of Search**: 15.5% - **Woolertons' Funeral Home Share of Search**: 17.5% ## Is Pellow & Hill or Woolertons' Funeral Home more popular in search? - In October 2026, Woolertons' Funeral Home had more branded searches than Pellow & Hill among Hamilton funeral directors in New Zealand. Woolertons' Funeral Home had about 170 branded searches, while Pellow & Hill had 150. Woolertons' Funeral Home made up 17.5% of all Hamilton funeral director searches we track, and Pellow & Hill accounted for 15.5%. - The lead changed hands 2 times in the 12 months ending October 2026: Pellow & Hill took it in July 2026, Woolertons' Funeral Home took it in August 2026. - Across the 12 months ending October 2026, Pellow & Hill’s share of searches among Hamilton funeral directors in New Zealand moved from 5.5% to 15.5%, and its estimated monthly branded searches moved from 60 to 150. - Across the 12 months ending October 2026, Woolertons' Funeral Home’s share of searches among Hamilton funeral directors in New Zealand moved from 23.9% to 17.5%, and its estimated monthly branded searches moved from 260 to 170. ## Top Hamilton funeral directors in ChatGPT and Google AI Overviews In three ChatGPT questions, Woolertons' Funeral Home appeared in all three answers. Pellow & Hill was mentioned in two out of three: in two of the three ChatGPT answers. Woolertons' Funeral Home was listed before Pellow & Hill in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Woolertons' Funeral Home | 1st | 3 of 3 | 3 of 3 | | Pellow & Hill | 2nd | 2 of 3 | 2 of 3 | | Ana-Maria Funeral Services | 2nd | 2 of 3 | 2 of 3 | | Seddon Park Funeral Home | Not ranked | 0 of 3 | 0 of 3 | | Simply Cremations | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Hamilton funeral directors - Asked ChatGPT "Which funeral director should I hire in Hamilton, New Zealand?": 1. Woolertons' Funeral Home, 2. Ana-Maria Funeral Services, 3. Pellow & Hill - Asked ChatGPT "What are the best funeral directors in Hamilton, New Zealand?": 1. Woolertons' Funeral Home, 2. Pellow & Hill, 3. Ana-Maria Funeral Services - Asked ChatGPT "What's the best funeral director in Hamilton, New Zealand for a funeral?": 1. Woolertons' Funeral Home Not named in any answer: Seddon Park Funeral Home and Simply Cremations. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Hamilton funeral directors in October 2026? - In October 2026, Pellow & Hill overtook Simply Cremations to rank 3rd among Hamilton funeral directors in New Zealand, with 15.5% of the searches. - In October 2026, Woolertons' Funeral Home lost share of searches among Hamilton funeral directors in New Zealand, from 21.3% to 17.5%. ## How has branded search for Pellow & Hill and Woolertons' Funeral Home changed in New Zealand over the last 12 months? | Month | Pellow & Hill estimated searches | Pellow & Hill Share of Search | Pellow & Hill rank | Woolertons' Funeral Home estimated searches | Woolertons' Funeral Home Share of Search | Woolertons' Funeral Home rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 60 | 5.5% | 4 | 260 | 23.9% | 2 | | Dec 2025 | 60 | 7.7% | 4 | 210 | 26.9% | 2 | | Jan 2026 | 80 | 8.4% | 4 | 110 | 11.6% | 3 | | Feb 2026 | 70 | 6.6% | 4 | 140 | 13.2% | 2 | | Mar 2026 | 130 | 11.9% | 4 | 210 | 19.3% | 2 | | Apr 2026 | 160 | 13.3% | 3 | 170 | 14.2% | 2 | | May 2026 | 100 | 8.5% | 4 | 110 | 9.4% | 3 | | Jun 2026 | 120 | 8.7% | 4 | 210 | 15.2% | 2 | | Jul 2026 | 160 | 10.8% | 2 | 140 | 9.5% | 4 | | Aug 2026 | 110 | 6.6% | 4 | 210 | 12.7% | 3 | | Sep 2026 | 70 | 5.7% | 4 | 260 | 21.3% | 2 | | Oct 2026 | 150 | 15.5% | 3 | 170 | 17.5% | 2 | ## How are Pellow & Hill’s and Woolertons' Funeral Home’s branded searches counted? Brandwave collects information about searches that people make online using Pellow & Hill’s and Woolertons' Funeral Home’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Pellow & Hill**: Measured on the search terms “james r hill”, “pellow & hill”, “pellow and hill” and “pellows funerals”, summed into one figure. - **Woolertons' Funeral Home**: Measured on the search term “woolertons”. - [Pellow & Hill profile](/demand/nz/brands/pellow-and-hill) - [Woolertons' Funeral Home profile](/demand/nz/brands/woolertons) - [All Hamilton funeral directors in New Zealand](/demand/nz/locations/hamilton/funeral-directors): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Pellow & Hill or Woolertons' Funeral Home more popular in search? In October 2026, Woolertons' Funeral Home had more branded searches than Pellow & Hill among Hamilton funeral directors in New Zealand. Woolertons' Funeral Home had about 170 branded searches, while Pellow & Hill had 150. Woolertons' Funeral Home made up 17.5% of all Hamilton funeral director searches we track, and Pellow & Hill accounted for 15.5%. ## Cite this page Brandwave. "Pellow & Hill vs Woolertons' Funeral Home: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/pellow-and-hill-vs-woolertons This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/pellow-and-hill-vs-woolertons. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.