--- title: "Pedigree vs Royal Canin: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Pedigree or Royal Canin? Compare estimated monthly branded-search demand and Share of Search inside the Pet food brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/pedigree-vs-royal-canin" publisher: "Brandwave" --- # Pedigree vs Royal Canin: Which is more popular by branded search in New Zealand? Which is more popular in search, Pedigree or Royal Canin? Compare estimated monthly branded-search demand and Share of Search inside the Pet food brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Pedigree and Royal Canin - **Competitive set**: Pet food brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Pedigree Share of Search**: 6.5% - **Royal Canin Share of Search**: 23.9% ## Which is more popular in search, Pedigree or Royal Canin? - In August 2026, Royal Canin had more branded searches than Pedigree among pet food brands in New Zealand. Royal Canin was estimated to have 8.7K branded searches compared to Pedigree’s 2.4K, and held a 23.9% Share of Search versus Pedigree’s 6.5%. - Royal Canin was ahead of Pedigree in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Pedigree’s estimated Share of Search among pet food brands in New Zealand moved from 6% to 6.5%, and its estimated monthly branded searches moved from 1.8K to 2.4K. - Across the 11 months ending August 2026, Royal Canin’s estimated Share of Search among pet food brands in New Zealand moved from 26.1% to 23.9%, and its estimated monthly branded searches moved from 7.8K to 8.7K. ## How did search popularity change for New Zealand pet food brands in August 2026? - In August 2026, Royal Canin lost estimated Share of Search among pet food brands in New Zealand, from 24.9% to 23.9%. - Pedigree’s estimated Share of Search among pet food brands in New Zealand has gained ground for 3 months in a row, from 5.4% to 6.5% in August 2026. ## Month by month | Month | Pedigree estimated searches | Pedigree Share of Search | Pedigree rank | Royal Canin estimated searches | Royal Canin Share of Search | Royal Canin rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.8K | 6% | 7 | 7.8K | 26.1% | 1 | | Nov 2025 | 1.6K | 5.8% | 7 | 6.9K | 25.5% | 1 | | Dec 2025 | 1.7K | 6.3% | 7 | 7.1K | 26.9% | 1 | | Jan 2026 | 1.9K | 5.8% | 7 | 8K | 24.4% | 2 | | Feb 2026 | 1.5K | 5% | 7 | 7.5K | 25% | 2 | | Mar 2026 | 1.9K | 5.3% | 7 | 9.2K | 25.4% | 2 | | Apr 2026 | 1.8K | 5.1% | 7 | 9.2K | 26.2% | 2 | | May 2026 | 1.9K | 5.4% | 7 | 9.1K | 26.2% | 2 | | Jun 2026 | 2K | 5.5% | 7 | 9K | 25.2% | 2 | | Jul 2026 | 2.3K | 6.1% | 7 | 9.3K | 24.9% | 2 | | Aug 2026 | 2.4K | 6.5% | 7 | 8.7K | 23.9% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Pedigree’s and Royal Canin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Pedigree**: Measured on the search terms “adult dog food pedigree”, “pedigree cat food”, “pedigree dog food”, “pedigree dog food 15kg”, “pedigree dog food 20kg”, “pedigree dog food 8kg”, “pedigree dog food biscuits”, “pedigree dog food is it good”, “pedigree dog food pak n save”, “pedigree dry dog food”, “pedigree pet food”, “pedigree small breed dog food” and “puppy dog food pedigree”, summed into one figure. - **Royal Canin**: Measured on the search terms “gastro royal canin cat”, “puppy maxi royal canin”, “royal canin”, “royal canin cat food”, “royal canin dog food”, “royal canin gastrointestinal dog”, “royal canin gi”, “royal canin hypo”, “royal canin hypoallergenic dog food”, “royal canin kitten”, “royal canin kitten food”, “royal canin near me”, “royal canin new zealand”, “royal canin nz”, “royal canin online”, “royal canin pet food”, “royal canin puppy food”, “royalcanin”, “royalcanin cat food”, “royalcanin com”, “royalcanin dog food”, “royalcanin nz” and “royalcanin pet food”, summed into one figure. - [Pedigree profile](/demand/nz/brands/pedigree) - [Royal Canin profile](/demand/nz/brands/royal-canin) - [All pet food brands in New Zealand](/demand/nz/categories/nz-pet-food-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Pedigree or Royal Canin? In August 2026, Royal Canin had more branded searches than Pedigree among pet food brands in New Zealand. Royal Canin was estimated to have 8.7K branded searches compared to Pedigree’s 2.4K, and held a 23.9% Share of Search versus Pedigree’s 6.5%. ## Cite this page Brandwave. "Pedigree vs Royal Canin: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/pedigree-vs-royal-canin This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/pedigree-vs-royal-canin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.