--- title: "Peckham's vs Somersby: Which is searched more in New Zealand?" description: "Is Peckham's or Somersby more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Apple cider brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/peckhams-cider-vs-somersby" publisher: "Brandwave" --- # Peckham's vs Somersby: Which is searched more in New Zealand? Is Peckham's or Somersby more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Apple cider brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Peckham's and Somersby - **Competitive set**: Apple cider brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Peckham's Share of Search**: 13.7% - **Somersby Share of Search**: 11.6% ## Is Peckham's or Somersby more popular in search? - In September 2026, Peckham's had more branded searches than Somersby among apple cider brands in New Zealand. Peckham's had about 390 branded searches, while Somersby had 330. Peckham's made up 13.7% of all apple cider brand searches we track, and Somersby accounted for 11.6%. - The lead changed hands 3 times in the 12 months ending September 2026: Peckham's took it in January 2026, Somersby took it in May 2026, Peckham's took it in September 2026. - Across the 12 months ending September 2026, Peckham's’ share of searches among apple cider brands in New Zealand moved from 6.8% to 13.7%, and its estimated monthly branded searches moved from 210 to 390. - Across the 12 months ending September 2026, Somersby’s share of searches among apple cider brands in New Zealand moved from 13.4% to 11.6%, and its estimated monthly branded searches moved from 410 to 330. ## Top apple cider brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Peckham's was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Somersby did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Zeffer | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Monteith's | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Peckham's | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Old Mout | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Paynter's Cider | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Somersby | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Strongbow | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about apple cider brands - Asked ChatGPT "Which apple cider brand should I buy in New Zealand?": 1. Zeffer, 2. Peckham's - Asked ChatGPT "What are the best apple cider brands in New Zealand?": 1. Peckham's, 2. Zeffer, 3. Old Mout, 4. Monteith's - Asked ChatGPT "What's the best apple cider brand in New Zealand for everyday drinking?": 1. Monteith's, 2. Zeffer, 3. Old Mout, 4. Peckham's - Searched Google, AI Overview "cider brands nz": 1. Monteith's, 2. Old Mout, 3. Zeffer, 4. Peckham's, 5. Paynter's Cider - Searched Google, AI Overview "apple cider nz": 1. Monteith's, 2. Zeffer, 3. Paynter's Cider Not named in any answer: Somersby and Strongbow. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand apple cider brands in September 2026? - In September 2026, Peckham's overtook Somersby to rank 3rd among apple cider brands in New Zealand, with 13.7% of the searches. - In September 2026, Somersby gained share of searches among apple cider brands in New Zealand, from 10.4% to 11.6%. ## Month by month | Month | Peckham's estimated searches | Peckham's Share of Search | Peckham's rank | Somersby estimated searches | Somersby Share of Search | Somersby rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 210 | 6.8% | 4 | 410 | 13.4% | 3 | | Nov 2025 | 210 | 6.5% | 4 | 350 | 10.9% | 3 | | Dec 2025 | 390 | 8.1% | 4 | 630 | 13% | 3 | | Jan 2026 | 720 | 15.9% | 2 | 410 | 9.1% | 4 | | Feb 2026 | 390 | 11.5% | 3 | 340 | 10% | 4 | | Mar 2026 | 480 | 13% | 3 | 410 | 11.1% | 4 | | Apr 2026 | 390 | 12.8% | 3 | 360 | 11.8% | 4 | | May 2026 | 210 | 6.8% | 4 | 330 | 10.6% | 3 | | Jun 2026 | 170 | 7.7% | 4 | 220 | 9.9% | 3 | | Jul 2026 | 210 | 8.9% | 4 | 280 | 11.9% | 3 | | Aug 2026 | 210 | 7.8% | 4 | 280 | 10.4% | 3 | | Sep 2026 | 390 | 13.7% | 3 | 330 | 11.6% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Peckham's’ and Somersby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Peckham's**: Measured on the search term “peckhams cider”. - **Somersby**: Measured on the search terms “somersby” and “somersby blackberry”, summed into one figure. - [Peckham's profile](/demand/nz/brands/peckhams-cider) - [Somersby profile](/demand/nz/brands/somersby) - [All apple cider brands in New Zealand](/demand/nz/categories/nz-apple-cider-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Peckham's or Somersby more popular in search? In September 2026, Peckham's had more branded searches than Somersby among apple cider brands in New Zealand. Peckham's had about 390 branded searches, while Somersby had 330. Peckham's made up 13.7% of all apple cider brand searches we track, and Somersby accounted for 11.6%. ## Cite this page Brandwave. "Peckham's vs Somersby: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/peckhams-cider-vs-somersby This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/peckhams-cider-vs-somersby. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.