--- title: "Pearl Hair Studio vs Vivo Hair: Which is searched more in New Zealand?" description: "Is Pearl Hair Studio or Vivo Hair more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Napier hair salons set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/pearl-hair-studio-vs-vivo-hair" publisher: "Brandwave" --- # Pearl Hair Studio vs Vivo Hair: Which is searched more in New Zealand? Is Pearl Hair Studio or Vivo Hair more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Napier hair salons set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Pearl Hair Studio and Vivo Hair - **Competitive set**: Napier hair salons - **Market**: New Zealand - **Month measured**: Sep 2026 - **Pearl Hair Studio Share of Search**: 19% - **Vivo Hair Share of Search**: 41.3% ## Is Pearl Hair Studio or Vivo Hair more popular in search? - In September 2026, Vivo Hair had more branded searches than Pearl Hair Studio among Napier hair salons in New Zealand. Vivo Hair had about 260 branded searches, while Pearl Hair Studio had 120. Vivo Hair made up 41.3% of all Napier hair salon searches we track, and Pearl Hair Studio accounted for 19%. - Vivo Hair was ahead of Pearl Hair Studio in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Pearl Hair Studio’s share of searches among Napier hair salons in New Zealand moved from 20.3% to 19%, and its estimated monthly branded searches moved from 160 to 120. - Across the 12 months ending September 2026, Vivo Hair’s share of searches among Napier hair salons in New Zealand moved from 35.4% to 41.3%, and its estimated monthly branded searches moved from 280 to 260. ## Top Napier hair salons in ChatGPT and Google AI Overviews In three ChatGPT questions, Pearl Hair Studio appeared in all three answers. Vivo Hair was mentioned in one out of three: in one of the three ChatGPT answers. Pearl Hair Studio was listed before Vivo Hair in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | The Good Place Hair | 1st | 3 of 3 | 3 of 3 | | Pearl Hair Studio | 2nd | 3 of 3 | 3 of 3 | | Hair at Henderson | 3rd | 3 of 3 | 3 of 3 | | Vivo Hair | 4th | 1 of 3 | 1 of 3 | | rm. hair | Not ranked | 0 of 3 | 0 of 3 | | KM Hair | Not ranked | 0 of 3 | 0 of 3 | | Hair 2 Go | Not ranked | 0 of 3 | 0 of 3 | | Molloy Hair Co. | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Napier hair salons - Asked ChatGPT "Which hair salon should I go to in Napier, New Zealand?": 1. The Good Place Hair, 2. Hair at Henderson, 3. Pearl Hair Studio - Asked ChatGPT "What are the best hair salons in Napier, New Zealand?": 1. The Good Place Hair, 2. Pearl Hair Studio, 3. Hair at Henderson - Asked ChatGPT "What's the best hair salon in Napier, New Zealand for a haircut?": 1. The Good Place Hair, 2. Pearl Hair Studio, 3. Vivo Hair, 4. Hair at Henderson Not named in any answer: rm. hair, KM Hair, Hair 2 Go and Molloy Hair Co.. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Napier hair salons in September 2026? - In September 2026, Vivo Hair lost share of searches among Napier hair salons in New Zealand, from 45.5% to 41.3%. - In September 2026, Pearl Hair Studio lost share of searches among Napier hair salons in New Zealand, from 19.7% to 19%. ## Month by month | Month | Pearl Hair Studio estimated searches | Pearl Hair Studio Share of Search | Pearl Hair Studio rank | Vivo Hair estimated searches | Vivo Hair Share of Search | Vivo Hair rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 160 | 20.3% | 2 | 280 | 35.4% | 1 | | Nov 2025 | 180 | 19.8% | 2 | 360 | 39.6% | 1 | | Dec 2025 | 150 | 18.1% | 3 | 320 | 38.6% | 1 | | Jan 2026 | 200 | 19.8% | 2 | 400 | 39.6% | 1 | | Feb 2026 | 130 | 17.3% | 2 | 300 | 40% | 1 | | Mar 2026 | 160 | 19.5% | 2 | 310 | 37.8% | 1 | | Apr 2026 | 170 | 22.1% | 2 | 290 | 37.7% | 1 | | May 2026 | 150 | 20.3% | 2 | 270 | 36.5% | 1 | | Jun 2026 | 170 | 23.6% | 2 | 270 | 37.5% | 1 | | Jul 2026 | 130 | 17.1% | 2 | 320 | 42.1% | 1 | | Aug 2026 | 130 | 19.7% | 2 | 300 | 45.5% | 1 | | Sep 2026 | 120 | 19% | 2 | 260 | 41.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Pearl Hair Studio’s and Vivo Hair’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Pearl Hair Studio**: Measured on the search terms “pearl hair napier” and “pearl hair studio”, summed into one figure. - **Vivo Hair**: Measured on the search terms “vivo bethlehem”, “vivo botany”, “vivo chartwell”, “vivo hair”, “vivo hair hamilton”, “vivo hair salon”, “vivo howick”, “vivo lambton quay”, “vivo levin”, “vivo lower hutt”, “vivo manukau”, “vivo mt eden”, “vivo napier”, “vivo northlands”, “vivo papamoa”, “vivo pukekohe”, “vivo rangiora”, “vivo remuera”, “vivo rolleston”, “vivo silverdale”, “vivo sylvia park”, “vivo takanini”, “vivo upper hutt”, “vivo westgate”, “vivo whakatane” and “vivohair”, summed into one figure. - [Pearl Hair Studio profile](/demand/nz/brands/pearl-hair-studio) - [Vivo Hair profile](/demand/nz/brands/vivo-hair) - [All Napier hair salons in New Zealand](/demand/nz/locations/napier/hair-salons): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Pearl Hair Studio or Vivo Hair more popular in search? In September 2026, Vivo Hair had more branded searches than Pearl Hair Studio among Napier hair salons in New Zealand. Vivo Hair had about 260 branded searches, while Pearl Hair Studio had 120. Vivo Hair made up 41.3% of all Napier hair salon searches we track, and Pearl Hair Studio accounted for 19%. ## Cite this page Brandwave. "Pearl Hair Studio vs Vivo Hair: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/pearl-hair-studio-vs-vivo-hair This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/pearl-hair-studio-vs-vivo-hair. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.