---
title: "Pearl Hair Studio vs The Good Place Hair: Which is more popular in New Zealand?"
description: "Is Pearl Hair Studio or The Good Place Hair more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Napier hair salons set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/pearl-hair-studio-vs-the-good-place-hair"
publisher: "Brandwave"
---

# Pearl Hair Studio vs The Good Place Hair: Which is more popular in New Zealand?

Is Pearl Hair Studio or The Good Place Hair more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Napier hair salons set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Pearl Hair Studio and The Good Place Hair
- **Competitive set**: Napier hair salons
- **Market**: New Zealand
- **Month measured**: Oct 2026
- **Pearl Hair Studio Share of Search**: 17.9%
- **The Good Place Hair Share of Search**: 1.5%

## Is Pearl Hair Studio or The Good Place Hair more popular in search?

- In October 2026, Pearl Hair Studio had more branded searches than The Good Place Hair among Napier hair salons in New Zealand. Pearl Hair Studio had about 120 branded searches, while The Good Place Hair had 10. Pearl Hair Studio made up 17.9% of all Napier hair salon searches we track, and The Good Place Hair accounted for 1.5%.
- Pearl Hair Studio was ahead of The Good Place Hair in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Pearl Hair Studio’s share of searches among Napier hair salons in New Zealand moved from 19.8% to 17.9%, and its estimated monthly branded searches moved from 180 to 120.
- Across the 12 months ending October 2026, The Good Place Hair’s share of searches among Napier hair salons in New Zealand moved from 1.1% to 1.5%, and its estimated monthly branded searches held steady at 10.

## Top Napier hair salons in ChatGPT and Google AI Overviews

In three ChatGPT questions, both Pearl Hair Studio and The Good Place Hair showed up in all three answers. The Good Place Hair was listed before Pearl Hair Studio in every answer.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- | --- |
| The Good Place Hair | 1st | 3 of 3 | 3 of 3 |
| Pearl Hair Studio | 2nd | 3 of 3 | 3 of 3 |
| Hair at Henderson | 3rd | 3 of 3 | 3 of 3 |
| Vivo Hair | 4th | 1 of 3 | 1 of 3 |
| rm. hair | 5th | 1 of 3 | 1 of 3 |
| KM Hair | Not ranked | 0 of 3 | 0 of 3 |
| Hair 2 Go | Not ranked | 0 of 3 | 0 of 3 |
| Molloy Hair Co. | Not ranked | 0 of 3 | 0 of 3 |

## Every AI answer about Napier hair salons

- Asked ChatGPT "Which hair salon should I go to in Napier, New Zealand?": 1. The Good Place Hair, 2. Hair at Henderson, 3. Pearl Hair Studio
- Asked ChatGPT "What are the best hair salons in Napier, New Zealand?": 1. The Good Place Hair, 2. Pearl Hair Studio, 3. Hair at Henderson, 4. rm. hair
- Asked ChatGPT "What's the best hair salon in Napier, New Zealand for a haircut?": 1. The Good Place Hair, 2. Pearl Hair Studio, 3. Vivo Hair, 4. Hair at Henderson

Not named in any answer: KM Hair, Hair 2 Go and Molloy Hair Co..

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand Napier hair salons in October 2026?

- In October 2026, The Good Place Hair lost share of searches among Napier hair salons in New Zealand, from 3.2% to 1.5%.
- In October 2026, Pearl Hair Studio lost share of searches among Napier hair salons in New Zealand, from 19.4% to 17.9%.

## How has branded search for Pearl Hair Studio and The Good Place Hair changed in New Zealand over the last 12 months?

| Month | Pearl Hair Studio estimated searches | Pearl Hair Studio Share of Search | Pearl Hair Studio rank | The Good Place Hair estimated searches | The Good Place Hair Share of Search | The Good Place Hair rank |
| --- | --- | --- | --- | --- | --- | --- |
| Nov 2025 | 180 | 19.8% | 2 | 10 | 1.1% | 8 |
| Dec 2025 | 150 | 18.5% | 3 | 10 | 1.2% | 8 |
| Jan 2026 | 200 | 20.2% | 2 | 10 | 1% | 8 |
| Feb 2026 | 130 | 18.1% | 2 | 10 | 1.4% | 8 |
| Mar 2026 | 160 | 20.3% | 2 | 10 | 1.3% | 8 |
| Apr 2026 | 170 | 22.7% | 2 | 10 | 1.3% | 8 |
| May 2026 | 150 | 20.3% | 2 | 10 | 1.4% | 8 |
| Jun 2026 | 170 | 23.9% | 2 | 10 | 1.4% | 8 |
| Jul 2026 | 130 | 17.6% | 2 | 20 | 2.7% | 8 |
| Aug 2026 | 130 | 19.7% | 2 | 10 | 1.5% | 8 |
| Sep 2026 | 120 | 19.4% | 2 | 20 | 3.2% | 8 |
| Oct 2026 | 120 | 17.9% | 2 | 10 | 1.5% | 8 |

## How are Pearl Hair Studio’s and The Good Place Hair’s branded searches counted?

Brandwave collects information about searches that people make online using Pearl Hair Studio’s and The Good Place Hair’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Pearl Hair Studio**: Measured on the search terms “pearl hair napier” and “pearl hair studio”, summed into one figure.
- **The Good Place Hair**: Measured on the search term “the good place hair”.

- [Pearl Hair Studio profile](/demand/nz/brands/pearl-hair-studio)
- [The Good Place Hair profile](/demand/nz/brands/the-good-place-hair)
- [All Napier hair salons in New Zealand](/demand/nz/locations/napier/hair-salons): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Pearl Hair Studio or The Good Place Hair more popular in search?

In October 2026, Pearl Hair Studio had more branded searches than The Good Place Hair among Napier hair salons in New Zealand. Pearl Hair Studio had about 120 branded searches, while The Good Place Hair had 10. Pearl Hair Studio made up 17.9% of all Napier hair salon searches we track, and The Good Place Hair accounted for 1.5%.

## Cite this page

Brandwave. "Pearl Hair Studio vs The Good Place Hair: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/pearl-hair-studio-vs-the-good-place-hair

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/pearl-hair-studio-vs-the-good-place-hair. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
