--- title: "Pead vs Undertow Media: Which is searched more in New Zealand?" description: "Is Pead or Undertow Media more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland PR agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/pead-vs-undertow-media" publisher: "Brandwave" --- # Pead vs Undertow Media: Which is searched more in New Zealand? Is Pead or Undertow Media more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland PR agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Pead and Undertow Media - **Competitive set**: Auckland PR agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **Pead Share of Search**: 17.3% - **Undertow Media Share of Search**: 32.7% ## Is Pead or Undertow Media more popular in search? - In September 2026, Undertow Media had more branded searches than Pead among Auckland PR agencies in New Zealand. Undertow Media had about 170 branded searches, while Pead had 90. Undertow Media made up 32.7% of all Auckland PR agency searches we track, and Pead accounted for 17.3%. - Undertow Media was ahead of Pead in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Pead’s share of searches among Auckland PR agencies in New Zealand moved from 14.3% to 17.3%, and its estimated monthly branded searches moved from 70 to 90. - Across the 12 months ending September 2026, Undertow Media’s share of searches among Auckland PR agencies in New Zealand moved from 22.4% to 32.7%, and its estimated monthly branded searches moved from 110 to 170. ## Top Auckland PR agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Undertow Media was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Pead was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Undertow Media was listed before Pead in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Undertow Media | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Impact PR | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | One Plus One Communications | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Wright Communications | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Pead | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Boyd PR | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Goode PR | 6th | 0 of 3 | 2 of 2 | 2 of 5 | ## Every AI answer about Auckland PR agencies - Asked ChatGPT "Which PR agency should I hire in Auckland, New Zealand?": 1. Undertow Media, 2. Pead, 3. Impact PR, 4. Wright Communications - Asked ChatGPT "What are the best PR agencies in Auckland, New Zealand?": 1. Undertow Media, 2. Wright Communications, 3. One Plus One Communications, 4. Impact PR, 5. Pead - Asked ChatGPT "What's the best PR agency in Auckland, New Zealand for media coverage?": 1. One Plus One Communications, 2. Undertow Media, 3. Impact PR - Searched Google, AI Overview "auckland pr agency": 1. Impact PR, 2. Undertow Media, 3. Goode PR - Searched Google, AI Overview "public relations auckland": 1. Impact PR, 2. Boyd PR, 3. Goode PR Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand Auckland PR agencies in September 2026? - Estimated monthly branded searches for Undertow Media in New Zealand rose 54.5% over 12 measured months, from 110 to 170 in September 2026. - Estimated monthly branded searches for Pead in New Zealand rose 28.6% over 12 measured months, from 70 to 90 in September 2026. ## Month by month | Month | Pead estimated searches | Pead Share of Search | Pead rank | Undertow Media estimated searches | Undertow Media Share of Search | Undertow Media rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 70 | 14.3% | 3 | 110 | 22.4% | 1 | | Nov 2025 | 70 | 16.7% | 2 | 70 | 16.7% | 3 | | Dec 2025 | 50 | 16.7% | 2 | 50 | 16.7% | 3 | | Jan 2026 | 50 | 14.3% | 4 | 70 | 20% | 2 | | Feb 2026 | 110 | 19.6% | 2 | 110 | 19.6% | 3 | | Mar 2026 | 140 | 22.2% | 3 | 170 | 27% | 2 | | Apr 2026 | 70 | 16.3% | 3 | 90 | 20.9% | 2 | | May 2026 | 140 | 24.6% | 1 | 140 | 24.6% | 2 | | Jun 2026 | 110 | 17.7% | 3 | 140 | 22.6% | 2 | | Jul 2026 | 110 | 20.8% | 3 | 140 | 26.4% | 1 | | Aug 2026 | 90 | 17.3% | 3 | 170 | 32.7% | 1 | | Sep 2026 | 90 | 17.3% | 3 | 170 | 32.7% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Pead’s and Undertow Media’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Pead**: Measured on the search term “pead pr”. - **Undertow Media**: Measured on the search term “undertow media”. - [Pead profile](/demand/nz/brands/pead) - [Undertow Media profile](/demand/nz/brands/undertow-media) - [All Auckland PR agencies in New Zealand](/demand/nz/locations/auckland/pr-agencies): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Pead or Undertow Media more popular in search? In September 2026, Undertow Media had more branded searches than Pead among Auckland PR agencies in New Zealand. Undertow Media had about 170 branded searches, while Pead had 90. Undertow Media made up 32.7% of all Auckland PR agency searches we track, and Pead accounted for 17.3%. ## Cite this page Brandwave. "Pead vs Undertow Media: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/pead-vs-undertow-media This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/pead-vs-undertow-media. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.