--- title: "Pead vs Sling & Stone: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Pead or Sling & Stone? Compare estimated monthly branded-search demand and Share of Search inside the Media and Strategic Communications Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/pead-vs-sling-and-stone" publisher: "Brandwave" --- # Pead vs Sling & Stone: Which is more popular by branded search in New Zealand? Which is more popular in search, Pead or Sling & Stone? Compare estimated monthly branded-search demand and Share of Search inside the Media and Strategic Communications Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Pead and Sling & Stone - **Competitive set**: Media and Strategic Communications Agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Pead Share of Search**: 7.6% - **Sling & Stone Share of Search**: 5.6% ## Which is more popular in search, Pead or Sling & Stone? - In August 2026, Pead had more branded searches than Sling & Stone among media and strategic communications agencies in New Zealand. Pead was estimated to have 150 branded searches compared to Sling & Stone’s 110, and held a 7.6% Share of Search versus Sling & Stone’s 5.6%. - The lead changed hands once in the 11 months ending August 2026: Pead took it in May 2026. - Across the 11 months ending August 2026, Pead’s estimated Share of Search among media and strategic communications agencies in New Zealand moved from 6.3% to 7.6%, and its estimated monthly branded searches moved from 100 to 150. - Across the 11 months ending August 2026, Sling & Stone’s estimated Share of Search among media and strategic communications agencies in New Zealand moved from 8.2% to 5.6%, and its estimated monthly branded searches moved from 130 to 110. ## How did search popularity change for New Zealand media and strategic communications agencies in August 2026? - In August 2026, The Media Lab overtook Sling & Stone to rank 4th among media and strategic communications agencies in New Zealand, at 8.6%. - In August 2026, Lassoo Media & PR overtook Sling & Stone to rank 8th among media and strategic communications agencies in New Zealand, at 5.6%. - In August 2026, Sling & Stone lost estimated Share of Search among media and strategic communications agencies in New Zealand, from 7.7% to 5.6%. - In August 2026, Pead lost estimated Share of Search among media and strategic communications agencies in New Zealand, from 8.6% to 7.6%. ## Month by month | Month | Pead estimated searches | Pead Share of Search | Pead rank | Sling & Stone estimated searches | Sling & Stone Share of Search | Sling & Stone rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 100 | 6.3% | 9 | 130 | 8.2% | 5 | | Nov 2025 | 110 | 7.3% | 8 | 120 | 8% | 5 | | Dec 2025 | 60 | 4.8% | 11 | 110 | 8.9% | 4 | | Jan 2026 | 80 | 6.1% | 8 | 130 | 9.8% | 3 | | Feb 2026 | 150 | 7.7% | 6 | 360 | 18.5% | 1 | | Mar 2026 | 190 | 7% | 6 | 240 | 8.8% | 4 | | Apr 2026 | 120 | 6.6% | 7 | 170 | 9.3% | 3 | | May 2026 | 180 | 9.9% | 3 | 130 | 7.1% | 6 | | Jun 2026 | 180 | 8.2% | 4 | 170 | 7.7% | 6 | | Jul 2026 | 180 | 8.6% | 4 | 160 | 7.7% | 5 | | Aug 2026 | 150 | 7.6% | 6 | 110 | 5.6% | 9 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Pead’s and Sling & Stone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Pead**: Measured on the search terms “pead pr” and “pead pr nz”, summed into one figure. - **Sling & Stone**: Measured on the search terms “Sling & Stone”, “sling and stone”, “sling and stone auckland”, “sling and stone nz”, “sling and stone pr” and “slingandstone”, summed into one figure. - [Pead profile](/demand/nz/brands/pead) - [Sling & Stone profile](/demand/nz/brands/sling-and-stone) - [All media and strategic communications agencies in New Zealand](/demand/nz/categories/media-strategic-communications): The set both shares are measured inside, 13 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Pead or Sling & Stone? In August 2026, Pead had more branded searches than Sling & Stone among media and strategic communications agencies in New Zealand. Pead was estimated to have 150 branded searches compared to Sling & Stone’s 110, and held a 7.6% Share of Search versus Sling & Stone’s 5.6%. ## Cite this page Brandwave. "Pead vs Sling & Stone: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/pead-vs-sling-and-stone This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/pead-vs-sling-and-stone. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.