--- title: "PDF-XChange Editor vs Smallpdf: Which is more popular in New Zealand?" description: "Is PDF-XChange Editor or Smallpdf more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the PDF editors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/pdf-xchange-editor-vs-smallpdf" publisher: "Brandwave" --- # PDF-XChange Editor vs Smallpdf: Which is more popular in New Zealand? Is PDF-XChange Editor or Smallpdf more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the PDF editors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: PDF-XChange Editor and Smallpdf - **Competitive set**: PDF editors - **Market**: New Zealand - **Month measured**: Oct 2026 - **PDF-XChange Editor Share of Search**: 1.5% - **Smallpdf Share of Search**: 6.1% ## Is PDF-XChange Editor or Smallpdf more popular in search? - In October 2026, Smallpdf had more branded searches than PDF-XChange Editor among PDF editors in New Zealand. Smallpdf had about 2,430 branded searches, while PDF-XChange Editor had 590. Smallpdf made up 6.1% of all PDF editor searches we track, and PDF-XChange Editor accounted for 1.5%. - Smallpdf was ahead of PDF-XChange Editor in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, PDF-XChange Editor’s share of searches among PDF editors in New Zealand moved from 1.2% to 1.5%, and its estimated monthly branded searches moved from 480 to 590. - Across the 12 months ending October 2026, Smallpdf’s share of searches among PDF editors in New Zealand moved from 7.5% to 6.1%, and its estimated monthly branded searches moved from 2.9K to 2.4K. ## Top PDF editors in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, PDF-XChange Editor and Smallpdf were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. PDF-XChange Editor was listed before Smallpdf in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Adobe Acrobat | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | PDFgear | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Foxit | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | PDF-XChange Editor | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | PDF Expert | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Smallpdf | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | iLovePDF | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sejda | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | PDFescape | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about PDF editors - Asked ChatGPT "Which PDF editor should I use in New Zealand?": 1. PDFgear, 2. Adobe Acrobat, 3. Foxit, 4. PDF Expert - Asked ChatGPT "What are the best PDF editors in New Zealand?": 1. Adobe Acrobat, 2. PDFgear, 3. Foxit, 4. PDF-XChange Editor, 5. Smallpdf, 6. PDF Expert - Asked ChatGPT "What's the best PDF editor in New Zealand for editing PDFs?": 1. Adobe Acrobat, 2. Foxit, 3. PDFgear, 4. PDF Expert - Searched Google, AI Overview "pdf editing software": 1. Adobe Acrobat, 2. Foxit, 3. PDFgear, 4. Smallpdf - Searched Google, AI Overview "best pdf editor": 1. Adobe Acrobat, 2. PDFgear, 3. Foxit, 4. PDF-XChange Editor Not named in any answer: iLovePDF, Sejda and PDFescape. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand PDF editors in October 2026? - In October 2026, Smallpdf lost share of searches among PDF editors in New Zealand, from 7% to 6.1%. - Estimated monthly branded searches for PDF-XChange Editor in New Zealand rose 22.9% over 12 measured months, from 480 to 590 in October 2026. ## How has branded search for PDF-XChange Editor and Smallpdf changed in New Zealand over the last 12 months? | Month | PDF-XChange Editor estimated searches | PDF-XChange Editor Share of Search | PDF-XChange Editor rank | Smallpdf estimated searches | Smallpdf Share of Search | Smallpdf rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 480 | 1.2% | 8 | 2.9K | 7.5% | 3 | | Dec 2025 | 320 | 1% | 8 | 2.4K | 7.8% | 3 | | Jan 2026 | 480 | 1.3% | 8 | 3K | 7.7% | 3 | | Feb 2026 | 480 | 1.2% | 8 | 3.1K | 7.4% | 3 | | Mar 2026 | 590 | 1.2% | 8 | 3.7K | 7.5% | 3 | | Apr 2026 | 480 | 1.1% | 8 | 3.7K | 8.1% | 3 | | May 2026 | 480 | 1% | 8 | 3K | 6.4% | 4 | | Jun 2026 | 590 | 1.2% | 7 | 3.6K | 7.2% | 4 | | Jul 2026 | 590 | 1.1% | 7 | 3.2K | 6% | 4 | | Aug 2026 | 480 | 1% | 7 | 3K | 6.3% | 4 | | Sep 2026 | 480 | 1.1% | 7 | 3K | 7% | 3 | | Oct 2026 | 590 | 1.5% | 7 | 2.4K | 6.1% | 4 | ## How are PDF-XChange Editor’s and Smallpdf’s branded searches counted? Brandwave collects information about searches that people make online using PDF-XChange Editor’s and Smallpdf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **PDF-XChange Editor**: Measured on the search term “pdf xchange editor”. - **Smallpdf**: Measured on the search terms “smallpdf”, “smallpdf convert”, “smallpdf pdf” and “smallpdf pdf editor”, summed into one figure. - [PDF-XChange Editor profile](/demand/nz/brands/pdf-xchange-editor) - [Smallpdf profile](/demand/nz/brands/smallpdf) - [All PDF editors in New Zealand](/demand/nz/categories/nz-pdf-editors): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is PDF-XChange Editor or Smallpdf more popular in search? In October 2026, Smallpdf had more branded searches than PDF-XChange Editor among PDF editors in New Zealand. Smallpdf had about 2,430 branded searches, while PDF-XChange Editor had 590. Smallpdf made up 6.1% of all PDF editor searches we track, and PDF-XChange Editor accounted for 1.5%. ## Cite this page Brandwave. "PDF-XChange Editor vs Smallpdf: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/pdf-xchange-editor-vs-smallpdf This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/pdf-xchange-editor-vs-smallpdf. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.