--- title: "PD Insurance vs SPCA Pet Insurance: Which is searched more in New Zealand?" description: "Is PD Insurance or SPCA Pet Insurance more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet insurers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/pd-insurance-vs-spca-pet-insurance" publisher: "Brandwave" --- # PD Insurance vs SPCA Pet Insurance: Which is searched more in New Zealand? Is PD Insurance or SPCA Pet Insurance more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet insurers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: PD Insurance and SPCA Pet Insurance - **Competitive set**: Pet insurers - **Market**: New Zealand - **Month measured**: Sep 2026 - **PD Insurance Share of Search**: 9.1% - **SPCA Pet Insurance Share of Search**: 2% ## Is PD Insurance or SPCA Pet Insurance more popular in search? - In September 2026, PD Insurance had more branded searches than SPCA Pet Insurance among pet insurers in New Zealand. PD Insurance had about 1,740 branded searches, while SPCA Pet Insurance had 390. PD Insurance made up 9.1% of all pet insurer searches we track, and SPCA Pet Insurance accounted for 2%. - PD Insurance was ahead of SPCA Pet Insurance in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, PD Insurance’s share of searches among pet insurers in New Zealand moved from 8.6% to 9.1%, and its estimated monthly branded searches moved from 1.6K to 1.7K. - Across the 12 months ending September 2026, SPCA Pet Insurance’s share of searches among pet insurers in New Zealand moved from 3.1% to 2%, and its estimated monthly branded searches moved from 590 to 390. ## Top pet insurers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, SPCA Pet Insurance appeared in all five answers. PD Insurance was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. PD Insurance was listed before SPCA Pet Insurance in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Southern Cross Pet Insurance | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | PD Insurance | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Petcover | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | SPCA Pet Insurance | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | AA Pet Insurance | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Cove Insurance | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Pet-n-Sur | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pet insurers - Asked ChatGPT "Which pet insurer should I buy in New Zealand?": 1. Southern Cross Pet Insurance, 2. PD Insurance, 3. SPCA Pet Insurance - Asked ChatGPT "What are the best pet insurer brands in New Zealand?": 1. Petcover, 2. Southern Cross Pet Insurance, 3. SPCA Pet Insurance, 4. AA Pet Insurance, 5. PD Insurance, 6. Cove Insurance - Asked ChatGPT "What's the best pet insurer in New Zealand for my dog?": 1. Petcover, 2. SPCA Pet Insurance, 3. Southern Cross Pet Insurance, 4. Cove Insurance - Searched Google, AI Overview "pet insurance nz": 1. PD Insurance, 2. Southern Cross Pet Insurance, 3. Petcover, 4. SPCA Pet Insurance - Searched Google, AI Overview "dog insurance nz": 1. Southern Cross Pet Insurance, 2. PD Insurance, 3. SPCA Pet Insurance, 4. AA Pet Insurance Not named in any answer: Pet-n-Sur. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand pet insurers in September 2026? - In September 2026, PD Insurance gained share of searches among pet insurers in New Zealand, from 8.6% to 9.1%. - Estimated monthly branded searches for SPCA Pet Insurance in New Zealand fell 33.9% over 12 measured months, from 590 to 390 in September 2026. ## Month by month | Month | PD Insurance estimated searches | PD Insurance Share of Search | PD Insurance rank | SPCA Pet Insurance estimated searches | SPCA Pet Insurance Share of Search | SPCA Pet Insurance rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 8.6% | 5 | 590 | 3.1% | 7 | | Nov 2025 | 1.7K | 8.6% | 5 | 320 | 1.6% | 7 | | Dec 2025 | 1.7K | 8.9% | 5 | 480 | 2.5% | 7 | | Jan 2026 | 2K | 8.5% | 5 | 480 | 2.1% | 7 | | Feb 2026 | 1.7K | 8.6% | 5 | 390 | 2% | 7 | | Mar 2026 | 2K | 8.8% | 5 | 480 | 2.1% | 7 | | Apr 2026 | 1.7K | 8.3% | 5 | 390 | 1.9% | 7 | | May 2026 | 2K | 9.2% | 4 | 390 | 1.8% | 7 | | Jun 2026 | 1.7K | 7.9% | 5 | 320 | 1.5% | 7 | | Jul 2026 | 1.7K | 8.3% | 5 | 390 | 1.9% | 7 | | Aug 2026 | 1.7K | 8.6% | 5 | 320 | 1.6% | 7 | | Sep 2026 | 1.7K | 9.1% | 5 | 390 | 2% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using PD Insurance’s and SPCA Pet Insurance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **PD Insurance**: Measured on the search terms “pd insurance”, “pd insurance claims” and “pdinsurance”, summed into one figure. - **SPCA Pet Insurance**: Measured on the search term “spca pet insurance”. - [PD Insurance profile](/demand/nz/brands/pd-insurance) - [SPCA Pet Insurance profile](/demand/nz/brands/spca-pet-insurance) - [All pet insurers in New Zealand](/demand/nz/categories/nz-pet-insurers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is PD Insurance or SPCA Pet Insurance more popular in search? In September 2026, PD Insurance had more branded searches than SPCA Pet Insurance among pet insurers in New Zealand. PD Insurance had about 1,740 branded searches, while SPCA Pet Insurance had 390. PD Insurance made up 9.1% of all pet insurer searches we track, and SPCA Pet Insurance accounted for 2%. ## Cite this page Brandwave. "PD Insurance vs SPCA Pet Insurance: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/pd-insurance-vs-spca-pet-insurance This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/pd-insurance-vs-spca-pet-insurance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.