---
title: "PD Insurance vs Petcover: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, PD Insurance or Petcover? Compare estimated monthly branded-search demand and Share of Search inside the Pet insurers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/pd-insurance-vs-petcover"
publisher: "Brandwave"
---

# PD Insurance vs Petcover: Which is more popular by branded search in New Zealand?

Which is more popular in search, PD Insurance or Petcover? Compare estimated monthly branded-search demand and Share of Search inside the Pet insurers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: PD Insurance and Petcover
- **Competitive set**: Pet insurers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **PD Insurance Share of Search**: 10.2%
- **Petcover Share of Search**: 8.1%

## Which is more popular in search, PD Insurance or Petcover?

- In August 2026, PD Insurance had more branded searches than Petcover among pet insurers in New Zealand. PD Insurance was estimated to have 2.1K branded searches compared to Petcover’s 1.6K, and held a 10.2% Share of Search versus Petcover’s 8.1%.
- The lead changed hands once in the 11 months ending August 2026: PD Insurance took it in January 2026.
- Across the 11 months ending August 2026, PD Insurance’s estimated Share of Search among pet insurers in New Zealand moved from 10.5% to 10.2%, and its estimated monthly branded searches moved from 2K to 2.1K.
- Across the 11 months ending August 2026, Petcover’s estimated Share of Search among pet insurers in New Zealand moved from 11.6% to 8.1%, and its estimated monthly branded searches moved from 2.3K to 1.6K.

## How did search popularity change for New Zealand pet insurers in August 2026?

- In August 2026, Petcover lost estimated Share of Search among pet insurers in New Zealand, from 8.7% to 8.1%.

## Month by month

| Month | PD Insurance estimated searches | PD Insurance Share of Search | PD Insurance rank | Petcover estimated searches | Petcover Share of Search | Petcover rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2K | 10.5% | 5 | 2.3K | 11.6% | 4 |
| Nov 2025 | 2.1K | 10.4% | 5 | 2.3K | 11.3% | 4 |
| Dec 2025 | 2.1K | 10.7% | 5 | 2.1K | 11.1% | 4 |
| Jan 2026 | 2.6K | 11% | 3 | 2.5K | 10.7% | 4 |
| Feb 2026 | 2.2K | 10.5% | 4 | 1.8K | 8.7% | 5 |
| Mar 2026 | 2.6K | 11.1% | 4 | 2K | 8.6% | 5 |
| Apr 2026 | 2.2K | 10.2% | 4 | 2.1K | 9.9% | 5 |
| May 2026 | 2.5K | 10.9% | 4 | 1.9K | 8.1% | 5 |
| Jun 2026 | 2.2K | 9.7% | 4 | 1.6K | 7.4% | 5 |
| Jul 2026 | 2.2K | 10.2% | 4 | 1.9K | 8.7% | 5 |
| Aug 2026 | 2.1K | 10.2% | 4 | 1.6K | 8.1% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using PD Insurance’s and Petcover’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **PD Insurance**: Measured on the search terms “pd insurance”, “pd insurance claims”, “pd insurance new zealand”, “pd insurance nz”, “pdinsurance”, “pdinsurance co nz” and “pdinsurance nz”, summed into one figure.
- **Petcover**: Measured on the search terms “petcover”, “petcover insurance”, “petcover new zealand” and “petcover nz”, summed into one figure.

- [PD Insurance profile](/demand/nz/brands/pd-insurance)
- [Petcover profile](/demand/nz/brands/petcover)
- [All pet insurers in New Zealand](/demand/nz/categories/nz-pet-insurers): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, PD Insurance or Petcover?

In August 2026, PD Insurance had more branded searches than Petcover among pet insurers in New Zealand. PD Insurance was estimated to have 2.1K branded searches compared to Petcover’s 1.6K, and held a 10.2% Share of Search versus Petcover’s 8.1%.

## Cite this page

Brandwave. "PD Insurance vs Petcover: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/pd-insurance-vs-petcover

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/pd-insurance-vs-petcover. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.