--- title: "PD Insurance vs Pet-n-Sur: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, PD Insurance or Pet-n-Sur? Compare estimated monthly branded-search demand and Share of Search inside the Pet insurers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/pd-insurance-vs-pet-n-sur" publisher: "Brandwave" --- # PD Insurance vs Pet-n-Sur: Which is more popular by branded search in New Zealand? Which is more popular in search, PD Insurance or Pet-n-Sur? Compare estimated monthly branded-search demand and Share of Search inside the Pet insurers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: PD Insurance and Pet-n-Sur - **Competitive set**: Pet insurers - **Market**: New Zealand - **Month measured**: Aug 2026 - **PD Insurance Share of Search**: 10.2% - **Pet-n-Sur Share of Search**: 11.3% ## Which is more popular in search, PD Insurance or Pet-n-Sur? - In August 2026, Pet-n-Sur had more branded searches than PD Insurance among pet insurers in New Zealand. Pet-n-Sur was estimated to have 2.3K branded searches compared to PD Insurance’s 2.1K, and held an 11.3% Share of Search versus PD Insurance’s 10.2%. - The lead changed hands 2 times in the 11 months ending August 2026: PD Insurance took it in January 2026, Pet-n-Sur took it in February 2026. - Across the 11 months ending August 2026, PD Insurance’s estimated Share of Search among pet insurers in New Zealand moved from 10.5% to 10.2%, and its estimated monthly branded searches moved from 2K to 2.1K. - Across the 11 months ending August 2026, Pet-n-Sur’s estimated Share of Search among pet insurers in New Zealand moved from 12% to 11.3%, and its estimated monthly branded searches held steady at 2.3K. ## How did search popularity change for New Zealand pet insurers in August 2026? - In August 2026, Pet-n-Sur lost estimated Share of Search among pet insurers in New Zealand, from 14.2% to 11.3%. ## Month by month | Month | PD Insurance estimated searches | PD Insurance Share of Search | PD Insurance rank | Pet-n-Sur estimated searches | Pet-n-Sur Share of Search | Pet-n-Sur rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2K | 10.5% | 5 | 2.3K | 12% | 3 | | Nov 2025 | 2.1K | 10.4% | 5 | 3K | 14.7% | 3 | | Dec 2025 | 2.1K | 10.7% | 5 | 2.4K | 12.3% | 3 | | Jan 2026 | 2.6K | 11% | 3 | 2.4K | 10.4% | 5 | | Feb 2026 | 2.2K | 10.5% | 4 | 2.3K | 11.3% | 3 | | Mar 2026 | 2.6K | 11.1% | 4 | 2.6K | 11.4% | 3 | | Apr 2026 | 2.2K | 10.2% | 4 | 2.7K | 12.9% | 3 | | May 2026 | 2.5K | 10.9% | 4 | 2.8K | 12% | 3 | | Jun 2026 | 2.2K | 9.7% | 4 | 2.8K | 12.3% | 3 | | Jul 2026 | 2.2K | 10.2% | 4 | 3K | 14.2% | 3 | | Aug 2026 | 2.1K | 10.2% | 4 | 2.3K | 11.3% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using PD Insurance’s and Pet-n-Sur’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **PD Insurance**: Measured on the search terms “pd insurance”, “pd insurance claims”, “pd insurance new zealand”, “pd insurance nz”, “pdinsurance”, “pdinsurance co nz” and “pdinsurance nz”, summed into one figure. - **Pet-n-Sur**: Measured on the search terms “pet n sur”, “pet n sur contact”, “pet n sur new zealand”, “petnsur”, “petnsur claims” and “petnsur co nz”, summed into one figure. - [PD Insurance profile](/demand/nz/brands/pd-insurance) - [Pet-n-Sur profile](/demand/nz/brands/pet-n-sur) - [All pet insurers in New Zealand](/demand/nz/categories/nz-pet-insurers): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, PD Insurance or Pet-n-Sur? In August 2026, Pet-n-Sur had more branded searches than PD Insurance among pet insurers in New Zealand. Pet-n-Sur was estimated to have 2.3K branded searches compared to PD Insurance’s 2.1K, and held an 11.3% Share of Search versus PD Insurance’s 10.2%. ## Cite this page Brandwave. "PD Insurance vs Pet-n-Sur: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/pd-insurance-vs-pet-n-sur This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/pd-insurance-vs-pet-n-sur. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.