--- title: "PayWhirl vs Recharge: Which is more popular in New Zealand?" description: "Is PayWhirl or Recharge more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ecommerce subscription apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/paywhirl-vs-recharge" publisher: "Brandwave" --- # PayWhirl vs Recharge: Which is more popular in New Zealand? Is PayWhirl or Recharge more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ecommerce subscription apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: PayWhirl and Recharge - **Competitive set**: Ecommerce subscription apps - **Market**: New Zealand - **Month measured**: Oct 2026 - **PayWhirl Share of Search**: 5.3% - **Recharge Share of Search**: 15.8% ## Is PayWhirl or Recharge more popular in search? - In October 2026, Recharge had more branded searches than PayWhirl among ecommerce subscription apps in New Zealand. Recharge had about 30 branded searches, while PayWhirl had 10. Recharge made up 15.8% of all ecommerce subscription app searches we track, and PayWhirl accounted for 5.3%. - Recharge was ahead of PayWhirl in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, PayWhirl’s share of searches among ecommerce subscription apps in New Zealand moved from 4.8% to 5.3%, and its estimated monthly branded searches held steady at 10. - Across the 12 months ending October 2026, Recharge’s share of searches among ecommerce subscription apps in New Zealand moved from 19% to 15.8%, and its estimated monthly branded searches moved from 40 to 30. ## Top ecommerce subscription apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Recharge was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. PayWhirl was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Recharge was listed before PayWhirl in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Appstle | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Recharge | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Seal Subscriptions | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | PayWhirl | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Skio | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bold Subscriptions | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Loop Subscriptions | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about ecommerce subscription apps - Asked ChatGPT "Which ecommerce subscription app should I use in New Zealand?": 1. Appstle, 2. Seal Subscriptions, 3. Recharge - Asked ChatGPT "What are the best ecommerce subscription apps in New Zealand?": 1. Appstle, 2. Seal Subscriptions, 3. Recharge, 4. PayWhirl - Asked ChatGPT "What's the best ecommerce subscription app in New Zealand for recurring orders?": 1. Appstle, 2. Seal Subscriptions, 3. Recharge - Searched Google, AI Overview "best subscription app": named none of the brands we track - Searched Google, AI Overview "ecommerce subscription software": 1. Recharge, 2. PayWhirl Not named in any answer: Skio, Bold Subscriptions and Loop Subscriptions. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand ecommerce subscription apps in October 2026? - In October 2026, PayWhirl gained share of searches among ecommerce subscription apps in New Zealand, from 0% to 5.3%. - In October 2026, Recharge gained share of searches among ecommerce subscription apps in New Zealand, from 15% to 15.8%. ## How has branded search for PayWhirl and Recharge changed in New Zealand over the last 12 months? | Month | PayWhirl estimated searches | PayWhirl Share of Search | PayWhirl rank | Recharge estimated searches | Recharge Share of Search | Recharge rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 10 | 4.8% | 6 | 40 | 19% | 3 | | Dec 2025 | 0 | 0% | 7 | 40 | 16.7% | 3 | | Jan 2026 | 10 | 5.3% | 7 | 30 | 15.8% | 3 | | Feb 2026 | 10 | 4.5% | 7 | 40 | 18.2% | 3 | | Mar 2026 | 10 | 4% | 7 | 30 | 12% | 3 | | Apr 2026 | 10 | 4.5% | 7 | 30 | 13.6% | 3 | | May 2026 | 10 | 4% | 7 | 30 | 12% | 4 | | Jun 2026 | 10 | 4.3% | 7 | 30 | 13% | 3 | | Jul 2026 | 10 | 5% | 7 | 20 | 10% | 3 | | Aug 2026 | 10 | 4.5% | 7 | 20 | 9.1% | 4 | | Sep 2026 | 0 | 0% | 7 | 30 | 15% | 3 | | Oct 2026 | 10 | 5.3% | 7 | 30 | 15.8% | 3 | ## How are PayWhirl’s and Recharge’s branded searches counted? Brandwave collects information about searches that people make online using PayWhirl’s and Recharge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **PayWhirl**: Measured on the search term “paywhirl”. - **Recharge**: Measured on the search terms “recharge payments”, “recharge recurring billing”, “recharge shopify”, “recharge shopify payments”, “recharge shopify subscriptions” and “recharge subscriptions”, summed into one figure. - [PayWhirl profile](/demand/nz/brands/paywhirl) - [Recharge profile](/demand/nz/brands/recharge) - [All ecommerce subscription apps in New Zealand](/demand/nz/categories/nz-ecommerce-subscription-apps): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is PayWhirl or Recharge more popular in search? In October 2026, Recharge had more branded searches than PayWhirl among ecommerce subscription apps in New Zealand. Recharge had about 30 branded searches, while PayWhirl had 10. Recharge made up 15.8% of all ecommerce subscription app searches we track, and PayWhirl accounted for 5.3%. ## Cite this page Brandwave. "PayWhirl vs Recharge: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/paywhirl-vs-recharge This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/paywhirl-vs-recharge. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.