--- title: "PayPal vs Square: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, PayPal or Square? Compare estimated monthly branded-search demand and Share of Search inside the Payment providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/paypal-vs-square" publisher: "Brandwave" --- # PayPal vs Square: Which is more popular by branded search in New Zealand? Which is more popular in search, PayPal or Square? Compare estimated monthly branded-search demand and Share of Search inside the Payment providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: PayPal and Square - **Competitive set**: Payment providers - **Market**: New Zealand - **Month measured**: Aug 2026 - **PayPal Share of Search**: 40.5% - **Square Share of Search**: 49% ## Which is more popular in search, PayPal or Square? - In August 2026, Square had more branded searches than PayPal among payment providers in New Zealand. Square was estimated to have 51.6K branded searches compared to PayPal’s 42.7K, and held a 49% Share of Search versus PayPal’s 40.5%. - The lead changed hands 3 times in the 11 months ending August 2026: Square took it in March 2026, PayPal took it in April 2026, Square took it in August 2026. - Across the 11 months ending August 2026, PayPal’s estimated Share of Search among payment providers in New Zealand moved from 48.3% to 40.5%, and its estimated monthly branded searches moved from 53.3K to 42.7K. - Across the 11 months ending August 2026, Square’s estimated Share of Search among payment providers in New Zealand moved from 38% to 49%, and its estimated monthly branded searches moved from 41.9K to 51.6K. ## How did search popularity change for New Zealand payment providers in August 2026? - In August 2026, Square overtook PayPal to take the highest estimated Share of Search among payment providers in New Zealand, at 49%. - In August 2026, PayPal lost estimated Share of Search among payment providers in New Zealand, from 48.7% to 40.5%. ## Month by month | Month | PayPal estimated searches | PayPal Share of Search | PayPal rank | Square estimated searches | Square Share of Search | Square rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 53.3K | 48.3% | 1 | 41.9K | 38% | 2 | | Nov 2025 | 53.2K | 48.2% | 1 | 41.8K | 37.9% | 2 | | Dec 2025 | 53.1K | 49.2% | 1 | 41.6K | 38.6% | 2 | | Jan 2026 | 53.5K | 49.1% | 1 | 42K | 38.6% | 2 | | Feb 2026 | 51.3K | 47.8% | 1 | 42K | 39.2% | 2 | | Mar 2026 | 51.2K | 43.7% | 2 | 51.5K | 43.9% | 1 | | Apr 2026 | 51.3K | 47.7% | 1 | 42.4K | 39.4% | 2 | | May 2026 | 51.3K | 47.8% | 1 | 43K | 40.1% | 2 | | Jun 2026 | 51.5K | 47.7% | 1 | 43.5K | 40.3% | 2 | | Jul 2026 | 51.6K | 48.7% | 1 | 43.1K | 40.7% | 2 | | Aug 2026 | 42.7K | 40.5% | 2 | 51.6K | 49% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using PayPal’s and Square’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **PayPal**: Measured on the search terms “buy paysafecard with paypal”, “my paypal”, “paypal”, “paypal app”, “paypal aus”, “paypal card”, “paypal com”, “paypal contacts”, “paypal cost”, “paypal currency exchange”, “paypal customer services”, “paypal debit card”, “paypal eftpos”, “paypal founders”, “paypal gift card”, “paypal me”, “paypal me link”, “paypal near me”, “paypal nz”, “paypal online”, “paypal pay in 4”, “paypal pay in 4 nz”, “paypal payment”, “paypal payment gateway” and “paypal share”, summed into one figure. - **Square**: Measured on the search terms “square”, “square appointments”, “square eftpos”, “square it”, “square near me”, “square nz”, “square online”, “square payment gateway”, “square payments”, “square pos”, “square pos system”, “square reader”, “square restaurant”, “square space costs”, “square space examples”, “square space price”, “square space site”, “square space website builder”, “square space website design”, “square terminal” and “squareup com”, summed into one figure. - [PayPal profile](/demand/nz/brands/paypal) - [Square profile](/demand/nz/brands/square) - [All payment providers in New Zealand](/demand/nz/categories/nz-payment-gateways): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, PayPal or Square? In August 2026, Square had more branded searches than PayPal among payment providers in New Zealand. Square was estimated to have 51.6K branded searches compared to PayPal’s 42.7K, and held a 49% Share of Search versus PayPal’s 40.5%. ## Cite this page Brandwave. "PayPal vs Square: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/paypal-vs-square This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/paypal-vs-square. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.