--- title: "Patterson's Salon vs Vivo Hair: Which is searched more in New Zealand?" description: "Is Patterson's Salon or Vivo Hair more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth hair salons set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/pattersons-salon-vs-vivo-hair" publisher: "Brandwave" --- # Patterson's Salon vs Vivo Hair: Which is searched more in New Zealand? Is Patterson's Salon or Vivo Hair more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth hair salons set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Patterson's Salon and Vivo Hair - **Competitive set**: New Plymouth hair salons - **Market**: New Zealand - **Month measured**: Sep 2026 - **Patterson's Salon Share of Search**: 5.7% - **Vivo Hair Share of Search**: 14.8% ## Is Patterson's Salon or Vivo Hair more popular in search? - In September 2026, Vivo Hair had more branded searches than Patterson's Salon among New Plymouth hair salons in New Zealand. Vivo Hair had about 130 branded searches, while Patterson's Salon had 50. Vivo Hair made up 14.8% of all New Plymouth hair salon searches we track, and Patterson's Salon accounted for 5.7%. - Vivo Hair was ahead of Patterson's Salon in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Patterson's Salon’s share of searches among New Plymouth hair salons in New Zealand moved from 8% to 5.7%, and its estimated monthly branded searches moved from 70 to 50. - Across the 12 months ending September 2026, Vivo Hair’s share of searches among New Plymouth hair salons in New Zealand moved from 19.5% to 14.8%, and its estimated monthly branded searches moved from 170 to 130. ## Top New Plymouth hair salons in ChatGPT and Google AI Overviews In three ChatGPT questions, Patterson's Salon appeared in all three answers. Vivo Hair did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | The Station Hair Company | 1st | 3 of 3 | 3 of 3 | | Patterson's Salon | 2nd | 3 of 3 | 3 of 3 | | Vibe Hair Dezine | 3rd | 2 of 3 | 2 of 3 | | Ash Hair & Beauty | 4th | 1 of 3 | 1 of 3 | | LOLA Hair Studio | 5th | 1 of 3 | 1 of 3 | | Vivo Hair | Not ranked | 0 of 3 | 0 of 3 | | Kess Hair & Beauty | Not ranked | 0 of 3 | 0 of 3 | | The Cutting Edge Hair Studio | Not ranked | 0 of 3 | 0 of 3 | | Be Ba Bo Hair Studio | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about New Plymouth hair salons - Asked ChatGPT "Which hair salon should I go to in New Plymouth, New Zealand?": 1. The Station Hair Company, 2. Patterson's Salon, 3. Vibe Hair Dezine, 4. LOLA Hair Studio - Asked ChatGPT "What are the best hair salons in New Plymouth, New Zealand?": 1. The Station Hair Company, 2. Vibe Hair Dezine, 3. Patterson's Salon - Asked ChatGPT "What's the best hair salon in New Plymouth, New Zealand for a haircut?": 1. The Station Hair Company, 2. Patterson's Salon, 3. Ash Hair & Beauty Not named in any answer: Vivo Hair, Kess Hair & Beauty, The Cutting Edge Hair Studio and Be Ba Bo Hair Studio. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand New Plymouth hair salons in September 2026? - In September 2026, Kess Hair & Beauty overtook Be Ba Bo Hair Studio and Patterson's Salon to rank 4th among New Plymouth hair salons in New Zealand, with 10.2% of the searches. - In September 2026, The Cutting Edge Hair Studio overtook Be Ba Bo Hair Studio and Patterson's Salon to rank 5th among New Plymouth hair salons in New Zealand, with 8% of the searches. - In September 2026, Patterson's Salon lost share of searches among New Plymouth hair salons in New Zealand, from 10.2% to 5.7%. - In September 2026, Vivo Hair lost share of searches among New Plymouth hair salons in New Zealand, from 17% to 14.8%. ## Month by month | Month | Patterson's Salon estimated searches | Patterson's Salon Share of Search | Patterson's Salon rank | Vivo Hair estimated searches | Vivo Hair Share of Search | Vivo Hair rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 70 | 8% | 6 | 170 | 19.5% | 3 | | Nov 2025 | 90 | 9.9% | 6 | 230 | 25.3% | 1 | | Dec 2025 | 50 | 5.9% | 7 | 180 | 21.2% | 1 | | Jan 2026 | 90 | 8.5% | 7 | 210 | 19.8% | 2 | | Feb 2026 | 50 | 5.5% | 7 | 160 | 17.6% | 2 | | Mar 2026 | 70 | 7.6% | 7 | 120 | 13% | 4 | | Apr 2026 | 50 | 6.3% | 7 | 100 | 12.7% | 4 | | May 2026 | 40 | 4.4% | 7 | 150 | 16.7% | 3 | | Jun 2026 | 50 | 5.7% | 7 | 130 | 14.8% | 3 | | Jul 2026 | 70 | 7.6% | 7 | 140 | 15.2% | 3 | | Aug 2026 | 90 | 10.2% | 5 | 150 | 17% | 3 | | Sep 2026 | 50 | 5.7% | 7 | 130 | 14.8% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Patterson's Salon’s and Vivo Hair’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Patterson's Salon**: Measured on the search term “pattersons hair”. - **Vivo Hair**: Measured on the search terms “vivo bethlehem”, “vivo botany”, “vivo chartwell”, “vivo hair”, “vivo hair hamilton”, “vivo hair salon”, “vivo howick”, “vivo lambton quay”, “vivo levin”, “vivo lower hutt”, “vivo manukau”, “vivo mt eden”, “vivo northlands”, “vivo papamoa”, “vivo pukekohe”, “vivo rangiora”, “vivo remuera”, “vivo rolleston”, “vivo silverdale”, “vivo sylvia park”, “vivo takanini”, “vivo upper hutt”, “vivo westgate”, “vivo whakatane” and “vivohair”, summed into one figure. - [Patterson's Salon profile](/demand/nz/brands/pattersons-salon) - [Vivo Hair profile](/demand/nz/brands/vivo-hair) - [All New Plymouth hair salons in New Zealand](/demand/nz/locations/new-plymouth/hair-salons): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Patterson's Salon or Vivo Hair more popular in search? In September 2026, Vivo Hair had more branded searches than Patterson's Salon among New Plymouth hair salons in New Zealand. Vivo Hair had about 130 branded searches, while Patterson's Salon had 50. Vivo Hair made up 14.8% of all New Plymouth hair salon searches we track, and Patterson's Salon accounted for 5.7%. ## Cite this page Brandwave. "Patterson's Salon vs Vivo Hair: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/pattersons-salon-vs-vivo-hair This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/pattersons-salon-vs-vivo-hair. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.