--- title: "Patreon vs Substack: Which is searched more in New Zealand?" description: "Is Patreon or Substack more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Creator membership and tipping platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/patreon-vs-substack" publisher: "Brandwave" --- # Patreon vs Substack: Which is searched more in New Zealand? Is Patreon or Substack more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Creator membership and tipping platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Patreon and Substack - **Competitive set**: Creator membership and tipping platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Patreon Share of Search**: 55.4% - **Substack Share of Search**: 35.9% ## Is Patreon or Substack more popular in search? - In September 2026, Patreon had more branded searches than Substack among creator membership and tipping platforms in New Zealand. Patreon had about 15,300 branded searches, while Substack had 9,900. Patreon made up 55.4% of all creator membership and tipping platform searches we track, and Substack accounted for 35.9%. - Patreon was ahead of Substack in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Patreon’s share of searches among creator membership and tipping platforms in New Zealand moved from 64% to 55.4%, and its estimated monthly branded searches held steady at 15.3K. - Across the 12 months ending September 2026, Substack’s share of searches among creator membership and tipping platforms in New Zealand moved from 27.6% to 35.9%, and its estimated monthly branded searches moved from 6.6K to 9.9K. ## Top creator membership and tipping platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Patreon appeared in all five answers. Substack was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Patreon was listed before Substack in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Patreon | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Ko-fi | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Buy Me a Coffee | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Substack | 4th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about creator membership and tipping platforms - Asked ChatGPT "Which creator membership and tipping platform should I use in New Zealand?": 1. Ko-fi, 2. Patreon, 3. Buy Me a Coffee - Asked ChatGPT "What are the best creator membership and tipping platforms in New Zealand?": 1. Patreon, 2. Ko-fi, 3. Buy Me a Coffee, 4. Substack - Asked ChatGPT "What's the best creator membership and tipping platform in New Zealand for creator income?": 1. Ko-fi, 2. Patreon, 3. Buy Me a Coffee - Searched Google, AI Overview "best creator platform": 1. Patreon - Searched Google, AI Overview "creator membership platform nz": 1. Patreon, 2. Substack Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand creator membership and tipping platforms in September 2026? - In September 2026, Patreon gained share of searches among creator membership and tipping platforms in New Zealand, from 54.9% to 55.4%. - Estimated monthly branded searches for Substack in New Zealand rose 50% over 12 measured months, from 6.6K to 9.9K in September 2026. ## Month by month | Month | Patreon estimated searches | Patreon Share of Search | Patreon rank | Substack estimated searches | Substack Share of Search | Substack rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 15.3K | 64% | 1 | 6.6K | 27.6% | 2 | | Nov 2025 | 15.4K | 63.1% | 1 | 6.6K | 27.1% | 2 | | Dec 2025 | 15.3K | 63% | 1 | 6.6K | 27.1% | 2 | | Jan 2026 | 18.6K | 60% | 1 | 9.9K | 31.9% | 2 | | Feb 2026 | 15.3K | 59.2% | 1 | 8.1K | 31.4% | 2 | | Mar 2026 | 15.3K | 55.3% | 1 | 9.9K | 35.7% | 2 | | Apr 2026 | 15.3K | 55.5% | 1 | 9.9K | 35.9% | 2 | | May 2026 | 15.2K | 54.4% | 1 | 9.9K | 35.3% | 2 | | Jun 2026 | 18.6K | 60% | 1 | 9.9K | 32% | 2 | | Jul 2026 | 15.2K | 59.2% | 1 | 8.1K | 31.5% | 2 | | Aug 2026 | 15.3K | 54.9% | 1 | 9.9K | 35.6% | 2 | | Sep 2026 | 15.3K | 55.4% | 1 | 9.9K | 35.9% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Patreon’s and Substack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Patreon**: Measured on the search terms “cold ones patreon”, “dross patreon”, “kemono patreon”, “patreon”, “patreon app”, “patreon membership”, “patreon tips” and “patreon view”, summed into one figure. - **Substack**: Measured on the search term “substack”. - [Patreon profile](/demand/nz/brands/patreon) - [Substack profile](/demand/nz/brands/substack) - [All creator membership and tipping platforms in New Zealand](/demand/nz/categories/nz-creator-membership-platforms): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Patreon or Substack more popular in search? In September 2026, Patreon had more branded searches than Substack among creator membership and tipping platforms in New Zealand. Patreon had about 15,300 branded searches, while Substack had 9,900. Patreon made up 55.4% of all creator membership and tipping platform searches we track, and Substack accounted for 35.9%. ## Cite this page Brandwave. "Patreon vs Substack: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/patreon-vs-substack This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/patreon-vs-substack. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.