--- title: "Patons vs Sirdar: Which is more popular in New Zealand?" description: "Is Patons or Sirdar more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Knitting yarn brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/patons-vs-sirdar" publisher: "Brandwave" --- # Patons vs Sirdar: Which is more popular in New Zealand? Is Patons or Sirdar more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Knitting yarn brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Patons and Sirdar - **Competitive set**: Knitting yarn brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Patons Share of Search**: 57.1% - **Sirdar Share of Search**: 42.9% ## Is Patons or Sirdar more popular in search? - In October 2026, Patons had more branded searches than Sirdar among knitting yarn brands in New Zealand. Patons had about 120 branded searches, while Sirdar had 90. Patons made up 57.1% of all knitting yarn brand searches we track, and Sirdar accounted for 42.9%. - The lead changed hands 2 times in the 12 months ending October 2026: Sirdar took it in January 2026, Patons took it in February 2026. - Across the 12 months ending October 2026, Patons’ share of searches among knitting yarn brands in New Zealand moved from 54.5% to 57.1%, and its estimated monthly branded searches held steady at 120. - Across the 12 months ending October 2026, Sirdar’s share of searches among knitting yarn brands in New Zealand moved from 45.5% to 42.9%, and its estimated monthly branded searches moved from 100 to 90. ## Top knitting yarn brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Patons was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sirdar was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Patons | 2 of 3 | 0 of 2 | 2 of 5 | | Sirdar | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about knitting yarn brands - Asked ChatGPT "Which knitting yarn brand should I buy in New Zealand?": 1. Patons - Asked ChatGPT "What are the best knitting yarn brands in New Zealand?": 1. Sirdar - Asked ChatGPT "What's the best knitting yarn brand in New Zealand for a warm blanket?": 1. Patons - Searched Google, AI Overview "yarn for blankets": named none of the brands we track - Searched Google, AI Overview "best knitting yarn": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand knitting yarn brands in October 2026? - In October 2026, Sirdar gained share of searches among knitting yarn brands in New Zealand, from 36.4% to 42.9%. - In October 2026, Patons lost share of searches among knitting yarn brands in New Zealand, from 63.6% to 57.1%. ## How has branded search for Patons and Sirdar changed in New Zealand over the last 12 months? | Month | Patons estimated searches | Patons Share of Search | Patons rank | Sirdar estimated searches | Sirdar Share of Search | Sirdar rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 120 | 54.5% | 1 | 100 | 45.5% | 2 | | Dec 2025 | 100 | 55.6% | 1 | 80 | 44.4% | 2 | | Jan 2026 | 100 | 45.5% | 2 | 120 | 54.5% | 1 | | Feb 2026 | 110 | 61.1% | 1 | 70 | 38.9% | 2 | | Mar 2026 | 150 | 62.5% | 1 | 90 | 37.5% | 2 | | Apr 2026 | 130 | 61.9% | 1 | 80 | 38.1% | 2 | | May 2026 | 130 | 54.2% | 1 | 110 | 45.8% | 2 | | Jun 2026 | 160 | 61.5% | 1 | 100 | 38.5% | 2 | | Jul 2026 | 180 | 66.7% | 1 | 90 | 33.3% | 2 | | Aug 2026 | 160 | 59.3% | 1 | 110 | 40.7% | 2 | | Sep 2026 | 140 | 63.6% | 1 | 80 | 36.4% | 2 | | Oct 2026 | 120 | 57.1% | 1 | 90 | 42.9% | 2 | ## How are Patons’ and Sirdar’s branded searches counted? Brandwave collects information about searches that people make online using Patons’ and Sirdar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Patons**: Measured on the search terms “patons” and “patons yarn”, summed into one figure. - **Sirdar**: Measured on the search terms “sirdar” and “sirdar yarn”, summed into one figure. - [Patons profile](/demand/nz/brands/patons) - [Sirdar profile](/demand/nz/brands/sirdar) - [All knitting yarn brands in New Zealand](/demand/nz/categories/nz-knitting-yarn-brands): The set both shares are measured inside, 2 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Patons or Sirdar more popular in search? In October 2026, Patons had more branded searches than Sirdar among knitting yarn brands in New Zealand. Patons had about 120 branded searches, while Sirdar had 90. Patons made up 57.1% of all knitting yarn brand searches we track, and Sirdar accounted for 42.9%. ## Cite this page Brandwave. "Patons vs Sirdar: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/patons-vs-sirdar This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/patons-vs-sirdar. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.